Kidding Around – Are you ready to have fun?

How quickly we lose the simple pleasures of childhood.

Plan now to have a great time when the weather is perfect for outdoor activities. Make sure you accomplish all that you hope to do. Now is a good time to plan for some fun before summer gets away from you. Yes, schedule these activities on your calendar.  We all need more childlike moments to balance our serious natures. This is the kind of carefree, timeless moment that children experience while having only one goal in mind ~~ FUN!  How quickly we lose the simple pleasures of childhood…. Kidding Around - Are you ready to have fun?

In the spirit of lightening up, here are some ideas that might help you to reawaken that little kid in you.

  • Buy a giant pad of paper and some pastels and schedule a time to draw, using your fingers to smudge the colors together. Buy several cans of Play-Doh and keep them in your office.  Create a new monster every week.
  • Spend an hour in the mountains noticing the height of the trees, the color of the grass, and the little pine cones, sticks, and rocks.
  • Close the shades, put on your favorite dance music and dance in your living room.
  • Get dirty. Go out and weed the yard, plant a tree, or simply dig holes in the dirt.
  • Visit a local toy store and spend some time picking out a favorite coloring book. Keep this book in your office and between your adult duties, steal some time each day to color.
  • Spend an hour sitting on the grass looking for a four-leaf clover.
  • Buy a hula-hoop and see if you can still swing it. Learn how if you never could.
  • Have a serious conversation with a dog.
  • Gather a group of friends for dinner and play musical chairs.
  • Grab a friend, buy a watermelon, and have a seed-spitting contest.
  • Buy a teddy bear and/or sleep with a stuffed animal.
  • Spend fifteen minutes mimicking your cat or dog.
  • Camp in the mountains and talk to the squirrels as the sun comes. Enjoy them as they throw pine cones at you and chatter away.

These are the kinds of things to create joy in your life. Do them for no other reason than to upset the apple cart of life and interfere with the rigidity of our daily lives.

Strategy: Create your JOY list of things you want to do for fun. What’s on your list for fun? Need more ideas?

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Marketing: Know your referral partners

Referral Partners

When networking, you aren’t just looking for clients. You also are strategically looking for referral and power partners. Networking to find one new client might put a deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be massage therapists or  acupuncturists. Your networking will pay off by knowing and communicating with the right business connections to enhance your success in building your client list. Just recently I counted the number of clients I have because of Creative Connections. Great referrals are handed out there every month because of collaboration.

Strategy: Ask for introductions to everyone compatible with your business structure. Visit Marinerco.com

Use content marketing for guaranteed results with proven easy strategies

Success with Content Marketing

Success with Content Marketing

Thanks! Thank you for your participation in Marcia Reece and my Power of the Media seminar last month. If you were unable to be there, you were missed.

Headline Analyzer – If  you were at the seminar, you now know the top 12 power words to use in your headlines and subject lines. We were able to analyze many of your power statements and improve your ratings. Now, based on what you know, write your top three sentences you would use if you were asked to describe what you do or what your business does. Pretend you are writing a subject line for an email, business social media post, or a headline for a media release. I will analyze them based on empathetic, intellectual, and spiritual marketing value. I will  share the results with you, and brainstorm with you to make them powerful. Contact CarolNaff@comcast.net for a special low-priced package to exponentially improve your headlines.

You will receive:
* Tips on writing copy that sells
* Learn how to write for your niche
* Analysis of your content
* How to obtain more favorable responses
* Website address so you can analyze your copy

As a bonus, visit CarolNaff.me for tips on how to get extra mileage on your media coverage after you receive it. Learn where and how to post links and videos of your media articles.

Remember, let me know if you’d like to send your three sentences to me to receive this valuable package. Contact me at CarolNaff@comcast.net.

Marcia and I had a blast spending our afternoon with many of you at our Power of the Media seminar. Please be sure to let us know of your successes. We are happy to promote your businesses as we can. Thank you so very much for giving us your time.

Have a wonderful holiday season.

Use the Power of the Media to Build Your Business

Online Media Directory

Congratulations! You’ve done it. You just completed your interview in the news programs or your story was told in print. Especially fabulous are the videos and photos driving interest to your website and to your business. But, now what?

That’s right; now what? Just being interviewed on radio or TV or having an article published about your business will often drive new business for you. Today’s newspaper or magazine is tomorrow’s recycling, but that doesn’t mean that the life of your article is over – far from it, as a matter of fact. It is so important to get in front of people who will buy your services. Don’t just assume that everyone saw the media coverage. You need to tell them. Think about what you can do to create more buyers by letting people (buyers) know about the story on TV, radio, online, or in newspapers or magazines.

That piece still has lots of promotional juice left in it if you know how to squeeze it out. According to Marketing Coach Carol Naff, there are many things you can do with your publicity. Obviously, the rest of the world moved on to the next TV or radio story and edition of whatever periodical has published your piece or review. Use this opportunity to drive traffic to your services.

Tell the world about your media coverage by posting your piece on your website. For video, use You Tube to publish it and post a link on your website. For articles, either post a PDF of the article, or a link to the publisher’s website (assuming it is on their website), or you can post the original copy you submitted along with a mention of when and where it was published.

Email signature. Add a link in your email signature to automatically inform everyone about your publicity. Drive traffic to your website.

Frame it. That’s right; make a nice clean copy of your print coverage on archival paper. Lay it out nicely to fit on a single page, and frame it like a photo. Hang it proudly in your office, home, or reception area. Then your visitors who missed your piece when it was published can see what it looked like. They will be just as impressed (if not more so) than the readers who stumbled over your article in the first place.

Copy it. You can use the layout you created to frame your article or the PDF you made for your website to make copies. Include the banner of the paper or magazine, along with the date, so it is obvious when and where your piece originally appeared in print. Be sure to add your contact information as well, because you never know who might end up with a copy (and they might want to contact you). Use both sides of an 8.5×11″ sheet of paper if needed and make it look nice.

Use the copies in your press kit (which is now growing with the addition of your published pieces). Now that a third-party recognizes your expertise, it is proof that your business deserves recognition.

Mail copies of your article to your clients with a short note and a special offer. For example, you might write: Did you see my review in Sunday’s paper? I’m celebrating my fame with a special two-for-one offer (coupon enclosed).

Copies will come in handy for selling more services, too. Include a copy with your proposal for speaking to demonstrate your expertise. Show copies at meetings to indicate your expertise status.

You might also use it to get back in touch with prospects that haven’t committed to buying your services. Just send the copy with a business card and a short note that says something like: Hi Prospect, Did you happen to see this article in the Business section of the Times on Saturday? I know you are interested in [whatever you wrote about], and thought you might like to see this. I’ll be in touch soon! Best regards, Your Name.

Write and submit articles for publication in other media. Yes, absolutely, once your business is noted in one publication, others might be interested in reprinting it. Be sure to mention the publicity when you distribute an article about your services to online article banks, ezines, and information sites for reprinting. Or submit it to the newsletters of your trade associations or networking organizations. Very often, they are looking for content, and since your business has the endorsement of the publication that published it the first time, it might look mighty good to others.

Send it out as a press release. At the very worst, nothing will happen, but other media could pick it up to use as a filler piece. And there is always the possibility that an editor might be looking for an expert with your background and may call you for an interview. Your local newspaper looks for community members to highlight in the news. Be certain to submit photos and news releases to them.

So whatever you do, don’t just let your published article fade away. Use it again and again to get the most from your work. You’ll raise your credibility and visibility in the eyes of your clients, prospects, and the world. And you’ll have something to remind yourself of how good you can be when you put your mind to it. Visit my blog at solobizmarketing.com for more ideas to market your business and yourself in a career search.

An exciting and informative workshop by Marcia Reece and Carol Naff provides all the secrets of getting into the media. Yes, all types of media including radio and TV and print media including newspapers and magazines. This info-packed seminar will include the essential elements of writing headlines and powerful media releases. We will reveal how to explain your business in exciting sound bites and marketing plans with examples, ideas, plus lot more. Wednesday, November 19, 12 Noon – 4:00 p.m. at May Library, 1471 S. Parker Road, Denver. Register here with this link.

Marketing Networking: Your marketing won’t work without referral partners

Your marketing won’t work without referral partners. Choose them wisely. Know your niche and identify your best clients.

Marketing Coach Carol Naff

Referral Partners

Why spend years figuring out where to network, what to say, and how to get tons of referrals without wasting tons of time, when you can take the short cut to success using these strategies? Don’t be disappointed again.

Implement awesome tips from Mariner Company

When networking, you aren’t just looking for clients. You also strategically are looking for referral and power partners. Networking to find one new client might put just one deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be acupuncturists or massage therapists. Just recently I met with a realtor, mortgage broker, interior designer, organizer, and home preservation specialists. What a fabulous group to refer to each other as they support each other.

Your networking will pay off abundantly knowing and communicating with the right business connections to enhance your success in building your client list.

Strategy: Ask for introductions to everyone compatible with your business goals. Know your niche and whom you want to meet. Learn more networking strategies at Carolnaff.me. When it comes to business, never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

Eleven signs your small business social media strategy isn’t working

marketing coach carol naff

When Social Digital Media isn’t working to drive traffic to your website

Today, business owners are busier than ever trying to run their companies while handling marketing and sales, too. An important part of marketing today is social media. For many business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult.

So how do you know if what you’re doing is really hitting the mark? Here are 11 signs that your small business strategy isn’t working. If you’re doing…

Read more here at Miami Herald

Networking marketing: The most consistent opportunity for marketing your business

Marketing networking email signature

Connect with a great email signature

Promote something, extend an invitation, or make an offer. You are missing a great opportunity when you are not using your email signature as a marketing tool. It is important to include a call to action. A well-designed email signature will make a huge impression with current and future clients and stand out among other messages in an inbox.

Use it to continue the relationship in your networking. Your email signature should be dynamic and informative when you follow-up with people you meet at networking events. Tell them who you are and what you do. Make it easy for them to contact you. Include a number of ways for readers to contact you. It is very important to always include your phone number so they don’t need to hunt around for it. It is also a great way to drive traffic to your websites and blogs.

Then include any events, special offers, or new services and products with links on how to take advantage of them. Use professional email signatures to increase social media followers and add advanced personalizing features that render even on smart phones and web mailboxes nicely.

Help them remember you by following up and creating a relationship.  When it comes to business, never miss a chance to market your business to each and every person you contact. More business building tips at solobizmarketing.com.