– Norman Vincent Peale
Plan now to have a great time when the weather is perfect for outdoor activities. Make sure you accomplish all that you hope to do. Now is a good time to plan for some fun before summer gets away from you. Yes, schedule these activities on your calendar. We all need more childlike moments to balance our serious natures. This is the kind of carefree, timeless moment that children experience while having only one goal in mind ~~ FUN! How quickly we lose the simple pleasures of childhood….
In the spirit of lightening up, here are some ideas that might help you to reawaken that little kid in you.
These are the kinds of things to create joy in your life. Do them for no other reason than to upset the apple cart of life and interfere with the rigidity of our daily lives.
Strategy: Create your JOY list of things you want to do for fun. What’s on your list for fun? Need more ideas?
Grumpy / Negative emotions lead to a decline in lung function according to researchers from the Harvard School of Public Health. Anger is also a risk factor for cardiovascular diseases, coronary heart disease, and stroke.
Do you find yourself becoming grumpy when your business / life isn’t going the way you intend?
It isn’t good. Negative emotions lead to a decline in lung function according to researchers from the Harvard School of Public Health. Anger is also a risk factor for cardiovascular diseases, coronary heart disease, and stroke. Take deep breaths to improve your lung function. And take a deep breath and jump in to create the business that you love. Create one that doesn’t make you angry or hard on yourself.
There are many studies demonstrating the profound influence of the mind and beliefs on aging. For example, a landmark study by Harvard psychologist Ellen Langer, PhD., showed that the so-called irreversible signs of aging, including deterioration in hearing, vision, manual dexterity, muscle strength, and memory, could be reversed through psychological shifts in awareness and increases in physical and mental activity.
Even though we all have genetic predispositions, our health and aging aren’t predetermined. By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body to decrease our biological age.
This means we don’t have any time to be grumpy.
Create the Business / Life of Your Dreams
Our next step to create the business / life of your dreams (after you write a clear vision for your company) is writing a very succinct mission statement. Yes, you can have a vision and mission statement for your life, too. Your mission statement briefly explains the purpose of your business. Make it two words, two sentences, a paragraph, or even an image. It needs to be as direct and focused as possible. It should clarify what your business is all about. Back yourself into a corner so the only place you can go is forward.
Your mission can guide strategic decision-making by owners, directors, employees, and the public. It needs to be easily memorized. The best example of a mission statement will define a company and its purpose in 30 seconds or less. This is an eloquent, concise paragraph full of meaning and impact. Choose your words wisely – beware of buzz words, empty phrases, or mission statements so general that any old company could use. It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.
Here are two notable examples of clear mission statements:
Hope this helps your efforts in building a successful business. Either way, I’d like your comments and let me know about your mission statement. Make a mind shift to be positive and proactive to eliminate negative thoughts.
OH, BTW, while you are here on my blog, please follow it and have a very Sweet ’16.
Constant Contact developed these tips to make your year especially sweet in ’16.
Start with a plan and set specific goals. Set one big marketing objective for the year, one for each quarter, and maybe one for each month. Keep them simple and specific so you can focus on how to achieve them. Ask for referrals. Word-of-mouth marketing is one of the most powerful sources of new business, so think back to all of the customers you’ve helped. Chances are that they have a network ready to buy from you. Don’t be afraid to ask!
Make it easy for customers to find you. Whether someone is searching for your individual business or the answer to a problem that your business can solve, taking steps to improve your website’s visibility on Google will make it easy for your next great client to find you. Here are some tips to help you get started.
Be mobile friendly. People are relying more and more on their mobile devices to consume and find information. It’s time to give serious consideration to making your digital communications mobile friendly. Make sure your website and your emails are optimized to work with mobile devices.
Take it offline. Nothing holds the same power as getting together in person. Whenever possible, leverage those online acquaintances with offline events that bring people together. You’ll strengthen the relationships that can lead to long-term growth.
Grow your list. Growing an email list may seem like a lofty goal, but remember: 90 percent of consumers like to receive promotional emails from the companies they do business with. Here are a few ideas to help you get started.
Stand out in the inbox. Make sure people recognize that your emails are coming from you by using a consistent from name and from email address in every message you send out. t. Craft a compelling subject line that catches your readers’ attention and lets them know why they should click to open.
Turn your Facebook fans into email subscribers. It’s important to connect with your Facebook fans in multiple ways, and one of the best ways to do that is through your email list. Email marketing works because it allows you to reach people in the place they go every day—their inbox! If you’re a Constant Contact customer, you can easily add an email sign-up form to your Facebook Page.
Expose your business to new people with Instagram. This social network built for sharing photos is surging in popularity. Here’s how you can use it to get in front of new audiences.
Create content that your customers care about. Finding content ideas can be easier than you think when you turn to your customers to guide you. After all, they’re the ones who will be reading and engaging with the content! Here are a few ways you can easily keep them engaged.
Know the essential elements of a great fundraising email. For non-profit organizations, email marketing is a critical component of donor engagement. Want to know five things to consider when designing your next fundraising email?
Look great on social media. Great visuals have become a crucial aspect of online marketing—in fact, 63 percent of social media is made up of images! Use this handy sizing guide to make sure that you’re creating great images for your business’ social media channels.
Take time to learn. Whether you’re looking for email marketing tips, general marketing advice, or other subject-specific guides, Constant Contact’s blog and YouTube channels are full of great resources to help you #BeaMarketer!
Offer a discount or promotion. Whether it’s a coupon in your local paper, an annual sale at your store, a trackable coupon, or a special offer for your most loyal customers, discounts can be a great sales driver for your business. Consider putting together a special offer or promotion to attract new—or reward your best—customers.
Welcome new email subscribers with an automated message. A good “welcome email” can set the tone for the relationship you plan to build with your new subscribers and helps engage them in your business or organization. I can help you with eight tips to help you create a more effective welcome email.
Get feedback from your customers. Consider sending a survey to your customers to create a two-way communication channel. You can ask for ways to improve your services or products, get topic suggestions for your blog, or even just do a little customer research.
Get started with Constant Contact to stay in touch with everyone you meet. Use this link and I can help you get started. Constant Contact with Mariner Company
Call me next week so I can help you get started on a Sweet ‘16!
When your business plan is formulated and you are ready to take on the world, be certain that you are making a great impression. Are your networking tactics going over like a lead balloon? “I networked all the time and still never got any clients.” If these are the results you are getting, then it is time to change your tactics.
Stop selling. We’ve all attended events where someone has a stack of business cards in their hand and just starts handing them out. They often fail to even ask anything about you. AND they start telling about the advantages of what they offer. Or the only thing we can think of to say to someone is, “And what do you do?” Networking isn’t about selling. You really want to build relationships and let people know what you do so they can refer to you.
Anne Randolph told me that when she stopped selling, she actually received more clients when she shifted to networking to build relationships. The purpose of networking is to give and get information. You are not selling, you are telling. You are not asking for favors, you are giving valuable information.
I’m on the Board of Creative Connections and enjoy meeting new creatives each month at our meeting on the first Friday at 9:00 a.m. in the Denver area. Check us out at http://www.meetup.com/Creative-Connections
Strategy: Build relationships first. Identify your ideal alliance partners and get to know them. They are business owners who market to your same niche. Ask questions to learn more about them. Learn how to soar and not come away feeling like a deflated balloon.
Tactic: Attend networking events with a goal in mind. Identify how many people you want to meet. Be clear about your niche so you can clearly tell someone whom you want to meet.
Yes, that’s powerful and that’s what LinkedIn can do for you. You create a bigger sphere of influence with tons of connections. You have the ability to share your expertise with a larger audience. You are found more often on searches in LinkedIn and you are able to help more people.
What would you like LinkedIn to do for you? Do you want:
Why does LinkedIn only want you to invite people you know to connect? Please comment and let us know what results you are getting with your LinkedIn profile.
Savvy business owners, copywriters, and designers know how language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following 30 “magic marketing words” in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.
The key to success is to combine these words into phrases that trigger buying behavior. For example: “Get real results instantly – 100% money-back guarantee – act now!” Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates. Vertical Response published these ideas.
At a very young age, I believed I could fly. My beliefs came crashing down when I took a flying leap at the top of the stairs.
The Golden Thread that weaves its way through my career was very much like believing I could fly — if I didn’t know how to do something, I learned very quickly how. My best resource is my coach.
Consciously I began to change my thinking to what I wanted, the outcome, and desired result. I changed my thinking to affirmative achievements and surrounded myself with individuals who are also proactive and positive thinkers.
We are also grateful for all the good that we have. I’m thankful for my clients and my expanding, wonderful client base. I appreciate my family. I’m thankful for my energy both on and off the tennis court and in my work. I’m grateful that I had the opportunity to represent this Region on the National Emmy Board and travel the world with them for four years. I’m grateful that this Regional Board recognized my contributions and gave me the Governor’s Award, which is an Emmy. Yes, I have a Golden Girl.
Recently, someone said it was hard to get clients and hard to know where to find them. If we believe it is hard, then it will be hard. Take a look at your thoughts, comments, and actions and determine if they are affirming and reinforcing what you do want or what you don’t want. Take a really hard look. Change your actions to be proactive and knowing that you will find plenty of clients. Learn how to shift your actions from being reactive to proactive. Shift from react to respond. I can help you with that.
Be patient with yourself. This may be a new way of thinking and it will take diligence and powerful intention to keep declaring WHAT YOU DO WANT!
Never mastered the flying thing, however.
Marketing to attract more clients as a business owner is very similar to hunting for a new career position. In both cases, you need to come in #1 as their choice.
Every business owner needs to identify a niche. That is the audience for your marketing. If you have unlimited energy, time, and money, you can market to everyone. We would need to have lots of marketing messages. When you are searching for your next opportunity in your job search, identify what you want. That is your niche and drives your search.
Think about activities you enjoy doing when you choose your path to pursue.
To turn your job search goals into reality, plan backwards. Visualize yourself one year from now. Your daily actions must be guided by your vision. Learn to be proactive and identify your best strategies. When we let everyone else decide how we spend our time, we miss the important things. The important things are often those activities that impact our bottom line or impact our job search. Your job search coach can help you identify your best activities and shorten your search time.
What would you like to accomplish or be able to say about your life one year from now?
Visualize yourself one year from today. Complete this sentence:
“Wow, this year has been great because I…”
When you know exactly what you want, it is much easier to find it.
“You must be having a hard time.”
“This must be really hard for you !!!” I didn’t realize what a solid reputation I have while attending events to network and introduce people to other people. It wasn’t until I went to an event a number of years ago with laryngitis. That was when several people commented to me how hard that must be for me to not be able to talk. Really hard! That makes me realize how much work I do in the area of networking and speaking when I am introduced as the networking queen and a networking expert.
It really began while in leadership positions in various organizations. As a leader, I was expected to greet people who attended conventions, conferences, and meetings. Then it became quite natural to just pretend that I am the host of every event that I attend. Trying to help people meet others, I introduce as many people as I can to each other.
The book, The Real You, by Dr. Kevin Leman, helped me to discover some of my limiting beliefs. As the fourth born within four years in the middle in a family of six children, my natural tendency was to work hard to get noticed. Imagine how many times we were told to sit down and be quiet. So my belief was that it was good to be quiet. That was a limiting belief. It was my personality to want to talk and be active. It is a joy to know that I have a reputation of being a master networker and am rewarded for overcoming my belief that it is good to be quiet.
Identify your limiting beliefs that keep you from being the real you.
Action: Eliminate your limiting beliefs.
Strategy: Work with someone to help you identify your brand.