Grumpy? NOT

Grumpy / Negative emotions lead to a decline in lung function according to researchers from the Harvard School of Public Health. Anger is also a risk factor for cardiovascular diseases, coronary heart disease, and stroke.204ec8c7-f8b4-47c1-8636-f523ee2119b0

Do you find yourself becoming grumpy when your business / life isn’t going the way you intend?

It isn’t good. Negative emotions lead to a decline in lung function according to researchers from the Harvard School of Public Health. Anger is also a risk factor for cardiovascular diseases, coronary heart disease, and stroke. Take deep breaths to improve your lung function. And take a deep breath and jump in to create the business that you love. Create one that doesn’t make you angry or hard on yourself.

There are many studies demonstrating the profound influence of the mind and beliefs on aging. For example, a landmark study by Harvard psychologist Ellen Langer, PhD., showed that the so-called irreversible signs of aging, including deterioration in hearing, vision, manual dexterity, muscle strength, and memory, could be reversed through psychological shifts in awareness and increases in physical and mental activity.

Even though we all have genetic predispositions, our health and aging aren’t predetermined. By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body to decrease our biological age.

This means we don’t have any time to be grumpy.

Create the Business / Life of Your Dreams

Our next step to create the business / life of your dreams (after you write a clear vision for your company) is writing a very succinct mission statement. Yes, you can have a vision and mission statement for your life, too. Your mission statement briefly explains the purpose of your business. Make it two words, two sentences, a paragraph, or even an image. It needs to be as direct and focused as possible. It should clarify what your business is all about. Back yourself into a corner so the only place you can go is forward.

Your mission can guide strategic decision-making by owners, directors, employees, and the public. It needs to be easily memorized. The best example of a mission statement will define a company and its purpose in 30 seconds or less. This is an eloquent, concise paragraph full of meaning and impact. Choose your words wisely – beware of buzz words, empty phrases, or mission statements so general that any old company could use. It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.

Here are two notable examples of clear mission statements:

  • Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. From Amazon
  • To bring inspiration and innovation to every athlete in the world. From Nike

Hope this helps your efforts in building a successful business. Either way, I’d like your comments and let me know about your mission statement. Make a mind shift to be positive and  proactive to eliminate negative thoughts.

OH, BTW, while you are here on my blog, please follow it and have a very Sweet ’16.

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The Most Expensive Strategy

strategic partnersThe biggest difference between what you have now and your vision of what you want to have happen is time and the right strategies. Of course, there are some really dumb ideas that don’t manage to take off and become successful. But generally, it is time and a plan that stops you. Think about all those experiences that were lost to time.

Recently, John Assaraf said that the most expensive strategy for building your business is doing it yourself. It will take that much more time to accomplish your goals. You’ll make the same mistakes that have been made by many, many of people. It costs you lost revenue when you don’t work with someone who can guide you to find the right strategies for your business. It all may be lost to time

There’s no shortage of opportunities including a favorable time for dramatic growth. Never blame anything or anyone. Look at what you are doing and think bigger to achieve your vision.

Of course, first you’ll have to find a way to identify those opportunities. Next, you’ll need to develop a strategic plan to exploit them. And then there’s the ongoing task of managing your new program to reach your new goals.

It’s a real challenge. No doubt about it. Imagine being able to shorten that list of things to do and reach your goal more quickly.

According to the SBA, it often takes business owners three years to start up a business and get it to a point where it’s producing income. Imagine taking the short cuts and knowing exactly what tactics will produce those big results. Imagine learning what to eliminate. Those are the wasters of time, money, and energy that produce little or no results.

Strategy: So get motivated for a fresh start, a new beginning, and a wholesale reinvention of your life to change the results. Hire your business/marketing coach who demonstrates great results for her clients. Request your free strategy session to learn what need to be done to be successful. carol.naff@marinerco.com

“Be a Leader. Give the other person a fine reputation to live up to.” Dale Carnegie

The Top Secrets to get YOU Top Results ~~ Magical Marketing Ideas for Top Marketers

Carol Naff, Marketing CoachAre you running your business or is it driving you? Get back in control with powerful inbound marketing. What do other successful business owners know (or do) that you don’t?

Businesses today know strong results are tied to having a brand and making it known. It is people who provide the edge to increase notoriety, expand market share, and build your business image. Yet, how can you prepare yourself to deliver cutting-edge news topics for social and traditional media? The Top Secrets Workshop shows you how.

This exciting and informative workshop by Marcia Reece and Carol Naff provides all the secrets of getting exposure. This info-packed seminar will include the essential elements of tried and true marketing strategies. We will reveal how to explain your business in exciting sound bites with marketing plans including examples, ideas, plus a bonus take-away marketing eBook.

“Just wanted to say how great your seminar was today. Truly, this is a genuine comment that I was truly impressed with the terrific amount of great ideas and wisdom I walked away with. You never cease to amaze me!” Chip Brunk, CEO

Top Secrets Workshop, 12 Noon – 4:00 p.m., Wednesday, March 18th, 2015 May Library, 1471 S. Parker Road Denver, CO 80231 (Florida & Parker). Register here at this link, http://tinyurl.com/topsecrets18. Early registration – $79 until March 16. Regular registration – $99 – limited seating available.

We guarantee you’ll love the results.  It’s easy…

  • Discover real results with the point and shoot method
  • Build a proven, free,  and powerful new online and media presence
  • Together we teach you how to write the most powerful email subject lines increasing your open rate
  • Make your new marketing yield results by discovering our proven tricks, tips and techniques
  • Promote your healthy business with invaluable free tips
  • Discover proven ways to say your important stuff quick and really make it stick
  • Learn new ways to take full advantage of your marketing and generate more business
  • Powerful and persuasive: the 13 money words and how you should use them

You will leave with immediate and easy-to-implement take-away tools, media gathering methods, customized attention-grabbing headlines created for your business, and insider success drivers.  And lots and lots more…

“I absolutely enjoyed everything! I needed a boost in my business and this seminar provided everything I needed. Thank you.” Edna Erosky

Granting of permission by the Arapahoe Library District to use library facilities does not constitute endorsement by the Library District Staff or Board of Trustees

Put Your Best Foot Forward

Use the Power of the Media to Build Your Business

Promote yourself for FREE. Build your work into a brand

Carol Naff and Marcia Reece

Media Directory

Why isn’t your business receiving publicity while others seem to always be in the media? What do they know (or do) that you don’t?

Businesses today know strong results are tied to having a brand and making it known. It is people who provide the edge to increase notoriety, expand market share, and build your business image. Yet how can you prepare yourself to deliver cutting-edge news topics for the media? The Power of the Media Workshop shows you how.

This exciting and informative workshop by Marcia Reece and Carol Naff provides all the secrets of getting media interviews. This info-packed seminar will include the essential elements of writing headlines and powerful media releases. We will reveal how to explain your business in exciting sound bites and marketing plans with examples, ideas, plus a bonus take-away workbook.

Power of the Media, Early registration – $79 until November 17. Regular registration – $99 – limited seating available

12 Noon – 4:00 p.m., Wednesday, November 19th, Arapahoe May Library, 1471 S. Parker Road Denver, CO 80231 (Florida & Parker Road).

Register here with this link

You Will Learn How to:

  1. Use the point and shoot method
  2. Guarantee your work will be on CNN
  3. Build a powerful media release
  4. Use headline analyzers for the most powerful email subject lines
  5. Make the media work for your business with our best tricks, tips and techniques
  6. Get into magazines with these top 40 tips
  7. Gain confidence with the top 10 things to prepare for your radio and TV interviews
  8. Say it quick to make it stick
  9. Give a successful interview
  10. Promote and sell your brand, services, or business with these 10 invaluable tips
  11. Secure second bookings
  12. Strengthen your chances of getting your products featured in holiday gift guides
  13. Build your media kit/webpage with these 21 items
  14. Take advantage of your publicity and generate more business

You will leave with immediate and easy-to-implement take-away tools, media gathering methods, your attention-grabbing headline created for your business, proven scripts, and insider success drivers.

And lots and lots more…

Granting of permission by the Arapahoe Library District to use library facilities does not constitute endorsement by the Library District Staff or Board of Trustees

Six Subtle Things Highly Productive People Do Every Day

Carol Naff, Marketing Coach

Wake up happy or cranky?

Ever feel like you’re just not getting enough done?

Do you know how many days a week you’re actually productive?

About three.

People work an average of 45 hours a week; they consider about 17 of those hours to be unproductive

These are some very good tips that Tim Ferriss, author of the international bestseller The 4-Hour Workweek wrote about in the Business Insider. Manage your mood and don’t check email first thing in the morning are just two pieces of advice. What do you think about the other ideas? Are you ready to try them?

Marketing: Pinterest trends for promoting your business

Carol Naff Marketing Coach

Reach future clients across the globe

You might not believe it, but Lowe’s has the #1 board on Pinterest, Build It, with 3.4 million followers. While not a top pinned site, its followers are interested and engaged building Lowe’s. Before you say, “This doesn’t matter to me since I’m a B2B marketer,” appreciate that your customers, influencers, or end-users have personal lives filled with dreams and some portion of them are active on Pinterest. So, even if you’re NOT a B2C marketer, Pinterest maters!

Women Rock Pinterest

  • 92% of Pins are made by women
  • 80% of Pinterest users are female

And – Women and their interests are critical to your business whether you’re a B2C or B2B company. Media Post noted:

  • Women account for $7 trillion in US consumer and business spending.
  • Women make or influence 85% of all purchasing decisions.
  • Women purchase more than 50% of traditional male products including cars, home improvement products, and consumer electronics.
  • More than 75% of US women gather product information online before making a purchase.
  • Women account for 58% of all total online spending.

At a minimum, you need to monitor Pinterest marketing trends to better understand your target audience from an aspirational perspective. Better yet, build your brand and promote your articles, blogs, Facebook, and LinkedIn sites on Pinterest. Add videos from Vimeo and YouTube. See my video on my Marketing Board.

Just last month my Pinterest account reached more than 1,000 followers. Get on the band wagon and follow my boards on Pinterest, repin items of interest to you, and comment on pins to drive more traffic to my business social media and websites. I’ll do the same for you. Invite me to follow you and send me your Pinterest address.

I also help businesses optimize their Pinterest and LinkedIn accounts. Let me know how I can help you. See my other blog at SoloBizMarketing.com

Marketing Networking: Be consistent in attendance at your perfect groups to find your future clients

Carol Naff Marketing Consultant

This is the golden nugget of networking. If you take the advice offered in the other 17 networking tips and don’t heed this one, you will do more than you need to do.

Always remember to consistently attend networking events to reap the benefits of the group. Choose two or three groups where you want to get involved.  Nothing happens if you don’t show up. As a matter of fact, nothing happens if you don’t follow-up.

Choose your niche and find them. What networking events do they attend? Then become involved and active in that special networking event or organization. Choose only a few groups where your peeps are attending. If you don’t have time to follow-up with the people you meet, then you are attending too many events.

And make sure to affect others profoundly. Listen for what’s special or unique about a person and take a moment to point it out. You’ll affect them positively with very little effort on your part. But do remember to be authentic.

New people are at every meeting. Develop those relationships with people who are there regularly and start relationships with the new people. The up side is that getting out there and meeting new people gets easier with each one you attend. It actually becomes quite enjoyable to connect with others and you will start to look forward to each one. It will enrich not only your professional life, but your personal life as well. As my client, Anne Randolph, said, “Networking is now fun and so much more effective when I apply the techniques Carol taught me. I’m getting more clients and I’m not ‘selling’.”  See Anne here

You can learn how to make the most of every networking event if you use these tips. These powerful tips raise your level of success and assure productive use of your time in building business partners through networking.

Strategy: Don’t be afraid to volunteer in helping to organize an event. Get involved and give as much as you can. The experience will give you a lot of insight into how you can help other businesses. It will be a win-win situation. At the same time, build relationships.

So take a deep breath, open your heart, and go out there and start connecting. You’ll be glad you did!  Know your niche and whom you want to meet. Learn more networking strategies at Carolnaff.me. When it comes to networking, choose only a few places to network. Never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

More business building tips at solobizmarketing.com.