Eleven signs your small business social media strategy isn’t working

marketing coach carol naff

When Social Digital Media isn’t working to drive traffic to your website

Today, business owners are busier than ever trying to run their companies while handling marketing and sales, too. An important part of marketing today is social media. For many business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult.

So how do you know if what you’re doing is really hitting the mark? Here are 11 signs that your small business strategy isn’t working. If you’re doing…

Read more here at Miami Herald

Become friendly

Marketing Coach Carol Naff

Show interest. Ask questions

Networking is more than face time at meetings. It’s about really getting to know others. Just showing up and passing out cards isn’t enough. You need to spend some time getting to know other people, learning about their businesses, and understanding how (and when) to refer to them, just as you are hoping they will send referrals your way.

Start a conversation with anyone and everyone. Learn how to ask questions and discuss topics that have nothing to do with your business. Establish a common interest and develop a relationship. Keep asking questions until you find something in common. To be likeable, first and foremost, you must be friendly. As simple as that sounds, friendliness is not the norm. Being friendly requires time, attention, and mental focus.

Remember, many people at networking events do not know how to network. They may brush you off because they really don’t know that you have a large network and can give them referrals. Therefore, it is important to find out as much about them as you can. Then you can inform them of people and situations in your life experiences that can help them. Offer to send them an article or a link to a website that might be of interest to them. Ask who they would like to meet. Introduce them or send the information when you follow-up. Be a good resource.

Artists: Find your place in the market

 How to Find Your Place in the Market: Get Paid for your Creative Achievements

Saturday, August 27, 1-4pm with Carol Naff, TACtile’s marketing leader

TACtile Textile Arts Center

You know that you’re a great artist, so why not let others know it as well? TACtile presents a workshop for artists who want to learn the fundamentals of marketing their businesses and getting results. This workshop will teach you how to identify the best low-cost or no-cost marketing solutions for your business, avoiding dead ends and pitfalls that waste your time and energy, and the basics of creating and implementing a successful marketing plan that gets results!

From a class participant: “Thank you, Carol!
 
“Your class was invaluable to me. It really helped me understand how much is involved in, successfully, turning a hobby into a business and it gave me some great tools for making it happen. I also really enjoyed all of the interaction by the participants. What a great group!
 
“Hope I see you at TACtile :)” Tish Gallagher

More information and registration at TACtilearts.org

Our memory appears to be adapting to technology, for better or worse.

memory

People are recalling information less, and instead can remember where to find the information they have forgotten.

According to a new study focusing on the effects of having instant access to information, scientists have discovered that search engines could be limiting our ability to remember. The experiment showed that those who thought they wouldn’t have future access to the information recalled it more than those who knew they could look it up.

While search engines are new, the behavior isn’t. We have been relying on other sources from neighbors to Google to recall information and will only adapt with technology. Read the full article at arstechnica.com

Be a resource to refer businesses and provide information to help everyone.