Marketing Networking: Your marketing won’t work without referral partners

Your marketing won’t work without referral partners. Choose them wisely. Know your niche and identify your best clients.

Marketing Coach Carol Naff

Referral Partners

Why spend years figuring out where to network, what to say, and how to get tons of referrals without wasting tons of time, when you can take the short cut to success using these strategies? Don’t be disappointed again.

Implement awesome tips from Mariner Company

When networking, you aren’t just looking for clients. You also strategically are looking for referral and power partners. Networking to find one new client might put just one deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be acupuncturists or massage therapists. Just recently I met with a realtor, mortgage broker, interior designer, organizer, and home preservation specialists. What a fabulous group to refer to each other as they support each other.

Your networking will pay off abundantly knowing and communicating with the right business connections to enhance your success in building your client list.

Strategy: Ask for introductions to everyone compatible with your business goals. Know your niche and whom you want to meet. Learn more networking strategies at When it comes to business, never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.


Describe your ideal client

Marketing Coach Carol Naff

How can you market to everyone?

We cannot market to everyone unless we have unlimited time, money, and energy. Decide who to target. Identifying your niche and describing their recognizable characteristics is the first important step to prevent wasting time with people who cannot help you in obtaining new clients. Identify your niche by reflecting on your ideal clients or perhaps even just one special client. Your ideal client is the person who is most likely to buy from you, and whom you most want to serve. They are the people who:

  • Believe you can help them to achieve their goals
  • Are willing to pay your fee to get that outcome
  • Are passionate about their product or service
  • Accept responsibility for their own success
  • Are ready to identify their best strategies
  • Embrace their spiritual side

Here’s what my clients expect from me:

  • Direct talk, with no time-wasting chatter
  • My undivided attention and support
  • My strategic and creative resources
  • Proven strategies to get more clients
  • And lots more, but let’s move on…

Birds of a feather flock together

Birds of a feather flock together. Many of these idioms are handed down from generation to generation are really good rules. Now, consider for a moment that you could apply this idiom to your business. According to Marketing Coach Carol Naff, you can use this wisdom in your business.

Birds of a feather

If it is true that birds of a feather flock together, then when you identify your target market or niche, you can easily know where your potential clients gather. Your niche helps you identify your marketing strategies for your ideal clients. Marketing is about creating relationships. With unlimited money, time, and energy, you can market to everyone.

Chances are that you can’t market to everybody but you can serve everybody. Choose a small target market. Then when people outside your target come into your life, you can still serve everybody. By knowing whom you want to meet, you can then identify where to find them. Identify your Niche. Reflect on your ideal clients or perhaps even just one special client. Your ideal client is the person most likely to buy from you, and whom you most want to serve. My ideal clients are identified on my website at Your ideal clients:

  • Acknowledge or recognize a strong desire to have the outcome, experience, or solution that you provide.
  • Are motivated for whatever reason to take action to get it.
  • Realizes that the ROI exponentially exceeds the cost.
  • Can and will find the money to pay for your product or service.
  • Are thrilled with your product or service.
  • Tell their friends, family, clients, and colleagues about you and how much they love your work.

Strategy: Identify whom you want to meet. It helps you describe your target market so everyone can easily identify a perfect referral for you. Then identify where to go to meet them. It means that, yes, you can provide services to everyone and at the same time, just market to a specific niche. Identify where your birds flock together.