Marketing: Effectively demonstrate your ability as a strong resource

When you are networking, offer to send a report or article that is of interest to people you meet. As an expert, you need to be able to share information with people.

Marketing Coach Carol Naff

Bringing a world of information

Inquire about their ideal clients and offer to send them an introduction to a prospect. Think of ways to help them on the spot. Let them know right away if you know someone you think they might like to meet. Make introductions to potential new customers, referral partners, or resources when you identify a good match. Be sure to reconnect if you think of someone later that they might like to meet.

Give them a follow-up call within a few days to inquire how they are doing. This is a good time to ask if there is anything you can do to assist them. Demonstrate fabulous qualities of a productive networker and show outstanding professionalism.


Marketing: Make a good impression

Be happy to meet everyone

First impressions are worth a thousand words. Your impression determines how you are perceived as a successful business professional. It also determines if someone will build a relationship with you.

Be intentional about what you are communicating non-verbally. Pay particular attention to dressing professionally and acting that way, too.  Practice self-awareness and monitor your body language and facial expressions. That’s where the mirror comes into play. Positive facial expressions and body language are contagious and attractive. Avoid crossing your arms, frowning, scowling, and using other negative facial expressions. Recently, I toured the Denver Art Museum. It was quite obvious which kids were not enjoying themselves by the scowl on their faces. Make sure you are projecting the right image.

Maintain an open posture and upbeat expression. Watch your body positioning and never close the circle. This means, always keep an open spot for others to join your conversation. If you are speaking to just one person, stand in front of them at an angle so there is a space to welcome someone else into your conversation.

Marketing: Network your way to success

When you meet just one potential alliance partner at an event, you hit the jackpot. A great networking event is Creative Connections on MeetUp. We meet on the first Friday of every month at the Innovation Pavilion in Centennial, CO. If you are in a creative industry, please come and meet other creatives. Network your way to success. Here’s another tip:

Enjoy networking

Set a goal for the event
It is so much easier to just hang out with people you know. However, the more connections you make, the more potential opportunities you have to develop future business transactions. When you set a goal of how many business owners you want to meet, you have an incentive to circulate and meet as many people as possible. Remember this is not a time for selling. This is an opportunity to plant some seeds and learn how you can help people you encounter. It is a time to offer to help introduce them to someone they want to meet or send them a helpful article.

Choose to be happy

Marketing Coach

Wildly exuberant people

Many people spend their lives waiting to be happy. You may say to yourself, “if only I had more money,” or “more time,” or you fill in the blank, then I would be happy. Well, here’s a secret: you can be happy right now. It’s not always easy, but you choose to be happy. In the vast majority of circumstances there’s no one who can stop you except  yourself.

The truth is, happiness doesn’t come from wealth, perfect looks, or even a perfect relationship. Happiness comes from within. This is why, if you truly want to be happy, you need to work on yourself, first.

Read the article published on by Dr. Mercola here at 22 Habits of Happy People

16 Ways to Use Pinterest for PR

Marketing Coach using Pinterest

Marketing with PR and Pinterest

The most popular social media site is getting pooh-poohed by many marketing experts. What they don’t know is how to use it for PR. These images and photos on Pinterest drive traffic to your website. Are your photos conveying your brand? Are they exciting, colorful, interesting, pertinent, relevant, repined, or dull, sedate, boring, and ignored?

Read this article and implement just one or two ideas each day for marketing and pr. PR Daily

Job Search: Strategic Alignment for New Job Opportunities

Mariner Company Marketing Coach

Light up your job search using career services

Attack your job search from every angle. Strategy is important for a new position. You can’t control your search for the perfect position with a single approach. If your approach is to send out resume after resume, then you are missing out on accelerating your job search. Sending out resumes is just one strategy in a myriad of opportunities. Since you are competing with hundreds of applicants, you might not even find a position unless you are willing to get help.

You must identify and use a series of strategic steps in order to land that perfect position. The more innovative you are in your techniques, the better your chance of landing the right position. Take the job search assessment developed by Marketing Coach Carol Naff at to determine what tactics you need to land the job of your dreams.

You are in control of your destiny in finding your new job opportunities. You must get into the driver’s seat and accelerate your actions in your job search to propel you to your new position. You must use every strategy and tool at your disposal to find the hidden job market. It is essential that you check out career services to accelerate your search. Some tactics needed for your job search success are:

  • Consistency in your efforts for new job opportunities,
  • Willingness to be creative as a job seeker,
  • Searching for hidden opportunities in the job market, and
  • Strategic planning to keep you organized and on track.

Do not waste your time on unproductive job searches. You need the latest techniques on how to polish your resume, sharpen your interview skills, and stand out from the crowd so you will get hired fast and keep missed paychecks to a minimum. You need highly successful strategies and tactics that are very competitive. If you’re looking for a job, you don’t have time to make costly mistakes. You need the edge for your job search.

Consistent application of new skills and strategies

+ accountability and support = SUCCESS

“After an extended job search for a position and usually coming in second, I finally called Carol Naff. In just a few months, she taught me how to sell myself, polish my print collateral, learn to effectively network, and develop appropriate follow-up techniques. There is nothing like learning to network from the ‘networking guru’ herself.” Diane Davis

Diane’s success is no surprise! It’s difficult to accomplish something big without career services training to accelerate the process. With the right tools, support, and guidance, you will be selected first among a jungle of applicants. You need to properly prepare for your interviews so that you will stand out from the crowd. You must learn how to develop your own individuality so you don’t sound the same as everyone else. Confidence, skill, and innovation will get you noticed. Don’t miss an opportunity just because you don’t know how to prepare to land your new job. You need to come in # 1 in the job search process. Coming in # 2 means you don’t get an offer for a new job. Those people who have the greatest success are the ones who tap into the positive energy of one-on-one career services training and support to give them the focused direction they needed.

In addition to refining your personal job search skills, you also need to know how to tap into the hidden job market to find the perfect job or career for your job opportunities. More than 75 percent of the available jobs are never advertised. These are in the hidden job market. There are many resources available to help you locate those latent job opportunities.

Call Marketing Coach Carol Naff at Mariner Company now to help you refine your job search skills and obtain the success you deserve to find new job opportunities. She can be reached at: 303-337-4394.

A special person

The joys of having special people in your life.

Pure love has no conditions or boundaries. Love does not restrain itself or hold back. Love gives all the time and doesn’t ask for anything in return. Love is a continuous flow without any limits. And all of this is inside you.

Try it.

Birds of a feather flock together

Birds of a feather flock together. Many of these idioms are handed down from generation to generation are really good rules. Now, consider for a moment that you could apply this idiom to your business. According to Marketing Coach Carol Naff, you can use this wisdom in your business.

Birds of a feather

If it is true that birds of a feather flock together, then when you identify your target market or niche, you can easily know where your potential clients gather. Your niche helps you identify your marketing strategies for your ideal clients. Marketing is about creating relationships. With unlimited money, time, and energy, you can market to everyone.

Chances are that you can’t market to everybody but you can serve everybody. Choose a small target market. Then when people outside your target come into your life, you can still serve everybody. By knowing whom you want to meet, you can then identify where to find them. Identify your Niche. Reflect on your ideal clients or perhaps even just one special client. Your ideal client is the person most likely to buy from you, and whom you most want to serve. My ideal clients are identified on my website at Your ideal clients:

  • Acknowledge or recognize a strong desire to have the outcome, experience, or solution that you provide.
  • Are motivated for whatever reason to take action to get it.
  • Realizes that the ROI exponentially exceeds the cost.
  • Can and will find the money to pay for your product or service.
  • Are thrilled with your product or service.
  • Tell their friends, family, clients, and colleagues about you and how much they love your work.

Strategy: Identify whom you want to meet. It helps you describe your target market so everyone can easily identify a perfect referral for you. Then identify where to go to meet them. It means that, yes, you can provide services to everyone and at the same time, just market to a specific niche. Identify where your birds flock together.