Secrets to building a referral endless source

From the on-the-street salesperson to the attorney, from the entrepreneur to the accountant, endless referrals are important. From the financial advisor to the architect, from the automotive sales professional to the real estate agent, endless referrals are crucial. From the home-based business owner to the insurance agent, and from the network marketer to the software consultant, endless referrals are the cornerstone of business.

Without being solidly based on endless referrals from our customers, clients, and everyday contacts, the fate of any business becomes a nerve-wracking mystery, dependent on the whims of current economic conditions and buying moods.
Bob Burg in his book, Endless Referrals, Network Your Everyday Contacts into Sales, wrote about how to build your network. Business owners: Enter my drawing for a chance to win a free copy of the book. All you need to do to enter the drawing is share this article on your business page on Face Book or forward this enewsletter to someone. Then let me know you did it.

Strategy: Build alliance partners and extremely happy clients so they will rave about you and your services. Imagine yourself at the hub and everyone you know are in bubbles attached to the center (YOU) with a string. Then, identify the people who gave you referrals. Is it 20%? It is believed that 20% of people will give you referrals, 60% don’t know how, and 20% will never give a referral. Learn how to teach that 60% how to give a referral to you. AND be the person who gives lots of referrals.

Contact me at Carol.Naff@MarinerCo.com. So whatever you do, don’t miss this opportunity for a free strategy session.

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Use content marketing for guaranteed results with proven easy strategies

Success with Content Marketing

Success with Content Marketing

Thanks! Thank you for your participation in Marcia Reece and my Power of the Media seminar last month. If you were unable to be there, you were missed.

Headline Analyzer – If  you were at the seminar, you now know the top 12 power words to use in your headlines and subject lines. We were able to analyze many of your power statements and improve your ratings. Now, based on what you know, write your top three sentences you would use if you were asked to describe what you do or what your business does. Pretend you are writing a subject line for an email, business social media post, or a headline for a media release. I will analyze them based on empathetic, intellectual, and spiritual marketing value. I will  share the results with you, and brainstorm with you to make them powerful. Contact CarolNaff@comcast.net for a special low-priced package to exponentially improve your headlines.

You will receive:
* Tips on writing copy that sells
* Learn how to write for your niche
* Analysis of your content
* How to obtain more favorable responses
* Website address so you can analyze your copy

As a bonus, visit CarolNaff.me for tips on how to get extra mileage on your media coverage after you receive it. Learn where and how to post links and videos of your media articles.

Remember, let me know if you’d like to send your three sentences to me to receive this valuable package. Contact me at CarolNaff@comcast.net.

Marcia and I had a blast spending our afternoon with many of you at our Power of the Media seminar. Please be sure to let us know of your successes. We are happy to promote your businesses as we can. Thank you so very much for giving us your time.

Have a wonderful holiday season.

What is your attention-grabbing soundbite?

success

Content is vitally important for inbound marketing because it’s how our businesses get found online. The more you put out there with the right message, the more opportunity there is to catch a prospective client. Your message needs to convey your brand and needs to be quick to make it stick. Learn strategies to use in your messages to your audience. Maximize your reach in networking, social media, and in articles and news stories. Attend Power of the Media on Wednesday, November 19. Register here

Put Your Best Foot Forward

Use the Power of the Media to Build Your Business

Promote yourself for FREE. Build your work into a brand

Carol Naff and Marcia Reece

Media Directory

Why isn’t your business receiving publicity while others seem to always be in the media? What do they know (or do) that you don’t?

Businesses today know strong results are tied to having a brand and making it known. It is people who provide the edge to increase notoriety, expand market share, and build your business image. Yet how can you prepare yourself to deliver cutting-edge news topics for the media? The Power of the Media Workshop shows you how.

This exciting and informative workshop by Marcia Reece and Carol Naff provides all the secrets of getting media interviews. This info-packed seminar will include the essential elements of writing headlines and powerful media releases. We will reveal how to explain your business in exciting sound bites and marketing plans with examples, ideas, plus a bonus take-away workbook.

Power of the Media, Early registration – $79 until November 17. Regular registration – $99 – limited seating available

12 Noon – 4:00 p.m., Wednesday, November 19th, Arapahoe May Library, 1471 S. Parker Road Denver, CO 80231 (Florida & Parker Road).

Register here with this link

You Will Learn How to:

  1. Use the point and shoot method
  2. Guarantee your work will be on CNN
  3. Build a powerful media release
  4. Use headline analyzers for the most powerful email subject lines
  5. Make the media work for your business with our best tricks, tips and techniques
  6. Get into magazines with these top 40 tips
  7. Gain confidence with the top 10 things to prepare for your radio and TV interviews
  8. Say it quick to make it stick
  9. Give a successful interview
  10. Promote and sell your brand, services, or business with these 10 invaluable tips
  11. Secure second bookings
  12. Strengthen your chances of getting your products featured in holiday gift guides
  13. Build your media kit/webpage with these 21 items
  14. Take advantage of your publicity and generate more business

You will leave with immediate and easy-to-implement take-away tools, media gathering methods, your attention-grabbing headline created for your business, proven scripts, and insider success drivers.

And lots and lots more…

Granting of permission by the Arapahoe Library District to use library facilities does not constitute endorsement by the Library District Staff or Board of Trustees

Use the Power of the Media to Build Your Business

Online Media Directory

Congratulations! You’ve done it. You just completed your interview in the news programs or your story was told in print. Especially fabulous are the videos and photos driving interest to your website and to your business. But, now what?

That’s right; now what? Just being interviewed on radio or TV or having an article published about your business will often drive new business for you. Today’s newspaper or magazine is tomorrow’s recycling, but that doesn’t mean that the life of your article is over – far from it, as a matter of fact. It is so important to get in front of people who will buy your services. Don’t just assume that everyone saw the media coverage. You need to tell them. Think about what you can do to create more buyers by letting people (buyers) know about the story on TV, radio, online, or in newspapers or magazines.

That piece still has lots of promotional juice left in it if you know how to squeeze it out. According to Marketing Coach Carol Naff, there are many things you can do with your publicity. Obviously, the rest of the world moved on to the next TV or radio story and edition of whatever periodical has published your piece or review. Use this opportunity to drive traffic to your services.

Tell the world about your media coverage by posting your piece on your website. For video, use You Tube to publish it and post a link on your website. For articles, either post a PDF of the article, or a link to the publisher’s website (assuming it is on their website), or you can post the original copy you submitted along with a mention of when and where it was published.

Email signature. Add a link in your email signature to automatically inform everyone about your publicity. Drive traffic to your website.

Frame it. That’s right; make a nice clean copy of your print coverage on archival paper. Lay it out nicely to fit on a single page, and frame it like a photo. Hang it proudly in your office, home, or reception area. Then your visitors who missed your piece when it was published can see what it looked like. They will be just as impressed (if not more so) than the readers who stumbled over your article in the first place.

Copy it. You can use the layout you created to frame your article or the PDF you made for your website to make copies. Include the banner of the paper or magazine, along with the date, so it is obvious when and where your piece originally appeared in print. Be sure to add your contact information as well, because you never know who might end up with a copy (and they might want to contact you). Use both sides of an 8.5×11″ sheet of paper if needed and make it look nice.

Use the copies in your press kit (which is now growing with the addition of your published pieces). Now that a third-party recognizes your expertise, it is proof that your business deserves recognition.

Mail copies of your article to your clients with a short note and a special offer. For example, you might write: Did you see my review in Sunday’s paper? I’m celebrating my fame with a special two-for-one offer (coupon enclosed).

Copies will come in handy for selling more services, too. Include a copy with your proposal for speaking to demonstrate your expertise. Show copies at meetings to indicate your expertise status.

You might also use it to get back in touch with prospects that haven’t committed to buying your services. Just send the copy with a business card and a short note that says something like: Hi Prospect, Did you happen to see this article in the Business section of the Times on Saturday? I know you are interested in [whatever you wrote about], and thought you might like to see this. I’ll be in touch soon! Best regards, Your Name.

Write and submit articles for publication in other media. Yes, absolutely, once your business is noted in one publication, others might be interested in reprinting it. Be sure to mention the publicity when you distribute an article about your services to online article banks, ezines, and information sites for reprinting. Or submit it to the newsletters of your trade associations or networking organizations. Very often, they are looking for content, and since your business has the endorsement of the publication that published it the first time, it might look mighty good to others.

Send it out as a press release. At the very worst, nothing will happen, but other media could pick it up to use as a filler piece. And there is always the possibility that an editor might be looking for an expert with your background and may call you for an interview. Your local newspaper looks for community members to highlight in the news. Be certain to submit photos and news releases to them.

So whatever you do, don’t just let your published article fade away. Use it again and again to get the most from your work. You’ll raise your credibility and visibility in the eyes of your clients, prospects, and the world. And you’ll have something to remind yourself of how good you can be when you put your mind to it. Visit my blog at solobizmarketing.com for more ideas to market your business and yourself in a career search.

An exciting and informative workshop by Marcia Reece and Carol Naff provides all the secrets of getting into the media. Yes, all types of media including radio and TV and print media including newspapers and magazines. This info-packed seminar will include the essential elements of writing headlines and powerful media releases. We will reveal how to explain your business in exciting sound bites and marketing plans with examples, ideas, plus lot more. Wednesday, November 19, 12 Noon – 4:00 p.m. at May Library, 1471 S. Parker Road, Denver. Register here with this link.

Marketing: Pinterest trends for promoting your business

Carol Naff Marketing Coach

Reach future clients across the globe

You might not believe it, but Lowe’s has the #1 board on Pinterest, Build It, with 3.4 million followers. While not a top pinned site, its followers are interested and engaged building Lowe’s. Before you say, “This doesn’t matter to me since I’m a B2B marketer,” appreciate that your customers, influencers, or end-users have personal lives filled with dreams and some portion of them are active on Pinterest. So, even if you’re NOT a B2C marketer, Pinterest maters!

Women Rock Pinterest

  • 92% of Pins are made by women
  • 80% of Pinterest users are female

And – Women and their interests are critical to your business whether you’re a B2C or B2B company. Media Post noted:

  • Women account for $7 trillion in US consumer and business spending.
  • Women make or influence 85% of all purchasing decisions.
  • Women purchase more than 50% of traditional male products including cars, home improvement products, and consumer electronics.
  • More than 75% of US women gather product information online before making a purchase.
  • Women account for 58% of all total online spending.

At a minimum, you need to monitor Pinterest marketing trends to better understand your target audience from an aspirational perspective. Better yet, build your brand and promote your articles, blogs, Facebook, and LinkedIn sites on Pinterest. Add videos from Vimeo and YouTube. See my video on my Marketing Board.

Just last month my Pinterest account reached more than 1,000 followers. Get on the band wagon and follow my boards on Pinterest, repin items of interest to you, and comment on pins to drive more traffic to my business social media and websites. I’ll do the same for you. Invite me to follow you and send me your Pinterest address.

I also help businesses optimize their Pinterest and LinkedIn accounts. Let me know how I can help you. See my other blog at SoloBizMarketing.com

Marketing Networking: Your marketing won’t work without referral partners

Your marketing won’t work without referral partners. Choose them wisely. Know your niche and identify your best clients.

Marketing Coach Carol Naff

Referral Partners

Why spend years figuring out where to network, what to say, and how to get tons of referrals without wasting tons of time, when you can take the short cut to success using these strategies? Don’t be disappointed again.

Implement awesome tips from Mariner Company

When networking, you aren’t just looking for clients. You also strategically are looking for referral and power partners. Networking to find one new client might put just one deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be acupuncturists or massage therapists. Just recently I met with a realtor, mortgage broker, interior designer, organizer, and home preservation specialists. What a fabulous group to refer to each other as they support each other.

Your networking will pay off abundantly knowing and communicating with the right business connections to enhance your success in building your client list.

Strategy: Ask for introductions to everyone compatible with your business goals. Know your niche and whom you want to meet. Learn more networking strategies at Carolnaff.me. When it comes to business, never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.