Why does LinkedIn only want you to invite people you know to connect?

Imagine going to a networking event and only talking to people you know. LinkedIn is the biggest networking opportunity with millions of members. Yet, LinkedIn limits your ability to message, connect, and build your network. You have the ability to meet your ideal clients or a targeted list of people.

Yes, that’s powerful and that’s what LinkedIn can do for you. You create a bigger sphere of influence with tons of connections. You have the ability to share your expertise with a larger audience. You are found more often on searches in LinkedIn and you are able to help more people.

LinkedIn Groups new features and a fresh, bright look

They claim that LinkedIn Group members can now add images to their posts and mention other users. The company says it cut back on clutter, spam and promotional content within Groups. The navigation panel is also simpler, and LinkedIn significantly increased the amount of open space on the pages. Are you finding it easier to navigate? I am having to jump through hoops to moderate my Creative Connections- 5280 group.

What would you like LinkedIn to do for you? Do you want:

  • More prospects and leads for your company?
  • Credibility in your field?
  • Connect with like-minded people?
  • Affiliations with other leaders in your field?
  • Research your competition?

    Why does LinkedIn only want you to invite people you know to connect? Please comment and let us know what results you are getting with your LinkedIn profile.

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Powerful Women Reflecting Power

Powerful Women Reflected in Taylor’s Lens

These powerful women reflect the power in the universe. When we surround ourselves with powerful people and learn how to be proactive, we can share our power with everyone. I love reflecting the beauty and greatness all around me with courage and love. I want to see the greatness in everyone and help them find their passion. Thank you, @Taylor Boone Photography, for capturing this power and reflecting it in your lens. I’m so honored to be in this collage. 

For every action, there is a reaction. When we let others decide how to spend our time, we are reacting to everyone else and everything. We lose our power. We need to learn how to be proactive and create our own success. Every person is unique and has something to offer. When you find your passion and love what you do, the universe reacts and reflects this passion. You will feel confident and powerful in your actions. Always find the positive in everything. Often people cry, ‘woe is me’ and forget to find the rainbow after the rain.

Create your joyful life of meaning and purpose. Always focus on the positive and powerful, confident actions. The universe will reflect your greatness. My mission for Mariner Company is to chart a course for action. I hope to help every business find their ideal clients and lots of them. Every one of you has the power to find your success. Thank you, Taylor, for capturing this power in our brands.

Marketing: Know your referral partners

Referral Partners

When networking, you aren’t just looking for clients. You also are strategically looking for referral and power partners. Networking to find one new client might put a deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be massage therapists or  acupuncturists. Your networking will pay off by knowing and communicating with the right business connections to enhance your success in building your client list. Just recently I counted the number of clients I have because of Creative Connections. Great referrals are handed out there every month because of collaboration.

Strategy: Ask for introductions to everyone compatible with your business structure. Visit Marinerco.com

Secrets to building a referral endless source

From the on-the-street salesperson to the attorney, from the entrepreneur to the accountant, endless referrals are important. From the financial advisor to the architect, from the automotive sales professional to the real estate agent, endless referrals are crucial. From the home-based business owner to the insurance agent, and from the network marketer to the software consultant, endless referrals are the cornerstone of business.

Without being solidly based on endless referrals from our customers, clients, and everyday contacts, the fate of any business becomes a nerve-wracking mystery, dependent on the whims of current economic conditions and buying moods.
Bob Burg in his book, Endless Referrals, Network Your Everyday Contacts into Sales, wrote about how to build your network. Business owners: Enter my drawing for a chance to win a free copy of the book. All you need to do to enter the drawing is share this article on your business page on Face Book or forward this enewsletter to someone. Then let me know you did it.

Strategy: Build alliance partners and extremely happy clients so they will rave about you and your services. Imagine yourself at the hub and everyone you know are in bubbles attached to the center (YOU) with a string. Then, identify the people who gave you referrals. Is it 20%? It is believed that 20% of people will give you referrals, 60% don’t know how, and 20% will never give a referral. Learn how to teach that 60% how to give a referral to you. AND be the person who gives lots of referrals.

Contact me at Carol.Naff@MarinerCo.com. So whatever you do, don’t miss this opportunity for a free strategy session.

Marketing Coach: Make time to build relationships

Marketing Coach, Carol Naff

Plant seeds for growing relationships

Adopt a mindset that building relationships is part of your job and development. Is this a mind shift that you need to make? Do you eliminate your marketing activities when you get too busy?

No matter what you do, building relationships should be part of your development planning and marketing strategies. Anywhere from 5-10% of your work week should be dedicated to building relationships. If you are growing your business and want more clients, then 50% or more of your time should be used to network and cultivate the seeds of alliances. If you’re too busy and heads down in your work or always spending every day in your office, it’s time to take a different view. Now is the time to do the activities that result in more clients. It is just like the person who is hunting for a job. Often they spend all their time at their computer sending resumes that don’t result in the desired outcome. Then blame the economy and everything else for their failure. Seek the help you need to become successful. We would all be millionaires if we could learn it at a seminar or from reading a book.

Set realistic goals and make sure that you make the calls to reach them. Then track your results. If you need to reach more people to realize your income goals, then make sure that you increase your goals and get out there regularly.