All Dressed Up and Ready to Sell?

When your business plan is formulated and you are ready to take on the world, be certain that you are making a great impression. Are your networking tactics going over like a lead balloon? “I networked all the time and still never got any clients.” If these are the resultsMarketing tactics for networking you are getting, then it is time to change your tactics.

Stop selling. We’ve all attended events where someone has a stack of business cards in their hand and just starts handing them out. They often fail to even ask anything about you. AND they start telling about the advantages of what they offer. Or the only thing we can think of to say to someone is, “And what do you do?” Networking isn’t about selling. You really want to build relationships and let people know what you do so they can refer to you.

Anne Randolph told me that when she stopped selling, she actually received more clients when she shifted to networking to build relationships. The purpose of networking is to give and get information. You are not selling, you are telling. You are not asking for favors, you are giving valuable information.

I’m on the Board of Creative Connections and enjoy meeting new creatives each month at our meeting on the first Friday at 9:00 a.m. in the Denver area. Check us out at http://www.meetup.com/Creative-Connections

Strategy: Build relationships first. Identify your ideal alliance partners and get to know them. They are business owners who market to your same niche. Ask questions to learn more about them. Learn how to soar and not come away feeling like a deflated balloon.

Tactic: Attend networking events with a goal in mind. Identify how many people you want to meet. Be clear about your niche so you can clearly tell someone whom you want to meet.

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Use content marketing for guaranteed results with proven easy strategies

Success with Content Marketing

Success with Content Marketing

Thanks! Thank you for your participation in Marcia Reece and my Power of the Media seminar last month. If you were unable to be there, you were missed.

Headline Analyzer – If  you were at the seminar, you now know the top 12 power words to use in your headlines and subject lines. We were able to analyze many of your power statements and improve your ratings. Now, based on what you know, write your top three sentences you would use if you were asked to describe what you do or what your business does. Pretend you are writing a subject line for an email, business social media post, or a headline for a media release. I will analyze them based on empathetic, intellectual, and spiritual marketing value. I will  share the results with you, and brainstorm with you to make them powerful. Contact CarolNaff@comcast.net for a special low-priced package to exponentially improve your headlines.

You will receive:
* Tips on writing copy that sells
* Learn how to write for your niche
* Analysis of your content
* How to obtain more favorable responses
* Website address so you can analyze your copy

As a bonus, visit CarolNaff.me for tips on how to get extra mileage on your media coverage after you receive it. Learn where and how to post links and videos of your media articles.

Remember, let me know if you’d like to send your three sentences to me to receive this valuable package. Contact me at CarolNaff@comcast.net.

Marcia and I had a blast spending our afternoon with many of you at our Power of the Media seminar. Please be sure to let us know of your successes. We are happy to promote your businesses as we can. Thank you so very much for giving us your time.

Have a wonderful holiday season.

Marketing Networking: Content marketing works like a charm

Marketing Coach Carol Naff

Build relationships and stay in touch with everyone

Consistently publish an enewsletter to stay in touch with your network. Writing an enewsletter is an easy way to regularly keep in contact, stay in touch, and build relationships with clients and people you meet at networking events. This is an inexpensive and effective way to become slightly famous. The people on your list will remember you and you will remember their names since you track your opens. You will see their names when you monitor your successes.

This networking strategy is only successful when you inform, entertain, and compel clients to act without actually telling them to take steps. Make sure you are giving valuable information to help your audience. What is your expertise? What do your ideal clients want to know? My newest client met me in 2008 and we consistently stayed in touch through my enewsletter. By sending an enewsletter, she was able to find me after all these years. I am able to give enough business building tips to be recognized as an expert.

Make your enewsletter valuable. Then include a call to action, mention a bargain, offer a discount, or include an invitation to an event.

Constant Contact is an excellent resource offering many benefits. As a certified Constant Contact Business Partner, I’m able to help you set up your account and shorten your learning curve to get your enewsletter out quickly. Register at Constant Contact. As always, your first 60 days are free and it will give you time to actually see positive results in your client response.

Strategy: Help everyone you meet remember you by following up with an enewsletter and creating a relationship. When it comes to business, never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

Social Media Tricks to Borrow from Coke and Dell

Social Media

Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media? PR Daily published an article on tips for business social media. Read it here PR Daily

Listening to Complainers Is Bad for Your Brain

Marketing Coach Carol Naff

Are you for real?

Exposure to nonstop negativity actually impairs brain function. Here’s how to defend yourself.

Do you hate it when people complain? It turns out there’s a good reason: Listening to too much complaining is bad for your brain in multiple ways, according to Trevor Blake, a serial entrepreneur and author of Three Simple Steps: A Map to Success in Business and Life. In the book, he describes how neuroscientists have learned to measure brain activity when faced with various stimuli, including a long gripe session. read more about the dangers and tips to avoid complainers.

Job Search: Strategic Alignment for New Job Opportunities

Mariner Company Marketing Coach

Light up your job search using career services

Attack your job search from every angle. Strategy is important for a new position. You can’t control your search for the perfect position with a single approach. If your approach is to send out resume after resume, then you are missing out on accelerating your job search. Sending out resumes is just one strategy in a myriad of opportunities. Since you are competing with hundreds of applicants, you might not even find a position unless you are willing to get help.

You must identify and use a series of strategic steps in order to land that perfect position. The more innovative you are in your techniques, the better your chance of landing the right position. Take the job search assessment developed by Marketing Coach Carol Naff at marinerco.com/assessment.html to determine what tactics you need to land the job of your dreams.

You are in control of your destiny in finding your new job opportunities. You must get into the driver’s seat and accelerate your actions in your job search to propel you to your new position. You must use every strategy and tool at your disposal to find the hidden job market. It is essential that you check out career services to accelerate your search. Some tactics needed for your job search success are:

  • Consistency in your efforts for new job opportunities,
  • Willingness to be creative as a job seeker,
  • Searching for hidden opportunities in the job market, and
  • Strategic planning to keep you organized and on track.

Do not waste your time on unproductive job searches. You need the latest techniques on how to polish your resume, sharpen your interview skills, and stand out from the crowd so you will get hired fast and keep missed paychecks to a minimum. You need highly successful strategies and tactics that are very competitive. If you’re looking for a job, you don’t have time to make costly mistakes. You need the edge for your job search.

Consistent application of new skills and strategies

+ accountability and support = SUCCESS

“After an extended job search for a position and usually coming in second, I finally called Carol Naff. In just a few months, she taught me how to sell myself, polish my print collateral, learn to effectively network, and develop appropriate follow-up techniques. There is nothing like learning to network from the ‘networking guru’ herself.” Diane Davis

Diane’s success is no surprise! It’s difficult to accomplish something big without career services training to accelerate the process. With the right tools, support, and guidance, you will be selected first among a jungle of applicants. You need to properly prepare for your interviews so that you will stand out from the crowd. You must learn how to develop your own individuality so you don’t sound the same as everyone else. Confidence, skill, and innovation will get you noticed. Don’t miss an opportunity just because you don’t know how to prepare to land your new job. You need to come in # 1 in the job search process. Coming in # 2 means you don’t get an offer for a new job. Those people who have the greatest success are the ones who tap into the positive energy of one-on-one career services training and support to give them the focused direction they needed.

In addition to refining your personal job search skills, you also need to know how to tap into the hidden job market to find the perfect job or career for your job opportunities. More than 75 percent of the available jobs are never advertised. These are in the hidden job market. There are many resources available to help you locate those latent job opportunities.

Call Marketing Coach Carol Naff at Mariner Company now to help you refine your job search skills and obtain the success you deserve to find new job opportunities. She can be reached at: 303-337-4394.

Speak so the Power of Persuasion Is On Your Side and Your Business Grows

Sally Bonkrude

Guest blog by Sally Bonkrude, PositiveInnerChange. How would you like to grow your business by positioning yourself as an expert in your field? The best way to do this, is to get your message out to the world. And the best way to get your message out is by public speaking. Today, we have service groups where you can speak, and tons of meet-up and networking groups who want speakers. Public speaking is an important marketing tool for your business and there is no reason not to use it.

To position yourself as an expert by speaking, you not only have to know your stuff, but you have to be able to deliver your message in a way that draws people in and persuades them to take action.

Here are some beginning pointers….

  • Enjoy being “you” when speaking! Let go of trying to hide your imperfections. Let go of any need to impress, inspire or to be special. Being you is perfect enough!
  • Begin with a smile, soften, breathe and know that you are being of service to your audience through your message.
  • Send compassion out to your audience and in to yourself…we all need it.
  • Let your passion out and shine.
  • Don’t hold too tightly to following your notes or planned presentation, instead trust your intuition and go with that.
  • Always, listen to your audience before, during, and after your presentation.

During your presentation, pay attention to your audience’s body language. If they are bored, adjust your presentation. You might try asking questions or go for more interaction. Relax and be open to what needs to happen in the moment.

Sally Bonkrude is a professional speaker and also works with speakers to create and deliver a message that sells. As a psychotherapist, Sally also helps performers to overcome anxiety and step onto the stage with confidence. To connect with her go to: SallyBSpeaks.com/blog and positiveinnerchange.com