LinkedIn is the largest professional online network
LinkedIn just turned 14 years old
LinkedIn has more than half a billion members!
That’s 500,000,000 professionals just waiting to learn about you! (Well, at least a nice percentage want to know you)
And it’s a powerful group. The household income of LinkedIn users averages more than $88,000 per year, which outpaces the average income for the readers of the Wall Street Journal, Forbes, and Business Week! Impressive!
You will find most people are more than willing to engage with you, which generates more inbound leads for your business. Just this week, Marcia received four invitations to be a guest on radio talk shows on the subjects featured in her books. Yes, she will bring great value to the audience of the show AND have an opportunity to sell her books. Marcia is visible on LinkedIn and you can be visible, too. She has more than 10,000 connections that reward her with opportunities for inbound marketing.
If you are a professional or business owner, you simply can’t afford to miss out on the massive opportunity to build relationships with potential customers, clients, partners, and peers on LinkedIn. It’s a powerful audience ready to engage, interact, and influence.
How do Carol and Marcia make these powerful connections? Here’s how…
With more than 500,000,000 members, now it’s more important than ever to have a presence that stands out from the crowd.
Did you know that Viewers of your profile form an opinion of you in JUST 3 SECONDS, according to LinkedIn’s own research? Make sure you’re offering your best impression by having a decent head shot photo. No Selfies!! Remember this is the largest professional network on the Internet and you have 3 seconds to be memorable.
Too many profiles on LinkedIn do not include a photo. It is like sticking a bag over your head and going out to network with your peers. Often we meet someone at an event in person and want to invite them to connect on LinkedIn. If their photo is not there, we cannot be sure that is the right person. An incomplete LinkedIn profile says more about you and your work ethic than might first meet the eye. It just occurred to me that if I repeatedly do not connect with people with no photo, then they will not see this article. LOL, They will continue to be invisible unless you share this post and make it more visible.
Start with a professional profile picture that represents you and your industry. This is critical for your LinkedIn success! Adding a profile photo could result in 14 times more profile views. Having the same professional photo on all your social sites begins to build your personal brand. That fact alone makes it worthwhile to have a professional photo taken. Include no photos you might regret next month or next year. Any photo that damages your personal brand defeats the whole purpose of being on LinkedIn.
Follow up with people you meet by inviting them to link or connect with you. When we stay in touch with people we meet, we can remember each other. Carol has developed this skill to a fine art. Often when she first meets someone, they may not yet be ready to become her client. AND her thoughtful and helpful touches keeps her top of mind when they are ready.
Respond to people who link to you and actually endorse them for a few skills. Be sure to respond to all inquiries and notes. Connect to people you believe can benefit from knowing each other and then follow up. So many people never update us on the results of our introduction. Was it a good referral? Did you connect? Did you do business? Many times, we do not even receive a thank you for the introduction. We really appreciate referrals and reward people for giving them to us. Would you like a discount for our services or a cash reward or something that seems to be a great way of saying thanks? What will make you give us a referral?
Who do you know who wants more clients? Who do you know that has a product almost ready to take to market? Both Marcia and Carol will reward you for your referrals that work.
We love seeing your activity on LinkedIn! Keep creating engaging content and share updates of value. And remember to always pay it forward! Yes, that means sharing posts and endorsing your contacts for skills. Help everyone reach 99+ endorsements.
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Carol Naff is a Professional Coach, a Certified Email Marketing Strategist, and expert in creative marketing and business development. She founded Mariner Company in 2000, a coaching and consulting business with more than 15 years prior experience in developing marketing strategies for creative business owners to get more clients and how to come in #1 in your job search. MarinerCo.com. Follow her blog at CarolNaff.me Complete the business and job search assessment to help you identify what you need to succeed at Marinerco.com
Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Director also was the inventor of Gel-eez, the very first gel-filled wrist rest for keyboard and mouse users. She founded Aspen Support Group in 1998 and uses her creative energies to help many dozen entrepreneurs and authors take their ideas to products and their products to the shelves of American Retailers. Her books are available on Amazon.com. Follow her blog at https://marciaok.wordpress.com