Are You Ready to Create Outrageous Results?

Do you know exactly what you need to do to create outrageous results in every area of your life? Are you doing it?

Actually, I’ve discovered 5 secrets to success that you might want to implement.0c56b92b-e375-462c-95f1-ec108241156e

  1. Write It Down or Kiss It Goodbye.

Quite a number of years ago, I actually didn’t believe in goals. As a matter of fact, I didn’t have any goals. I just went about my business and made decisions as they came. Then everything changed. I took a goal-setting class at the insistence of my hubby. There I saw the magic that goal setting can achieve. During the class, I was forced to set a goal and write a date when it would be completed. I wrote the goal and the date on a slip of paper and tucked it away. I quietly worked on that goal and when I achieved it, I pulled out that piece of paper. What a surprise when I accomplished that goal on the exact date that I wrote on that slip describing my goal.

Learning this valuable lesson, I continued to set goals and enjoyed many achievements. (See LinkedIn for details.) I’ve had the privilege to serve on a number of National Boards, awarded an Emmy, traveled to many countries and most states in the U.S., stood out from the crowd to come in #1 in job searches, and developed my skills to help many business owners with their goals to success and job seekers to get hired.

  1. Avoid Mistakes.

High achievers (in any field) who have coaches always achieve more than those who don’t. As a matter of fact, people working with a coach avoid many mistakes that cost time and money. Observe anyone at the top of their game and the results will be the same – they’ve all had valuable guidance and direction, and more often than not, it comes in the form of a coach.

  1. Be Proactive and Productive

If your marketing plan is not delivering results, you need to revise it so you have a clear path and plan. Many business owners love what they do and hate marketing. They hate marketing because they are disappointed in the results. Save time and money with the correct marketing/business plan.

  1. Identify Your Best Niche.

Do you often you chase people who are not your best prospects? You do not have enough time, money, nor energy to market to everyone. Finding your perfect audience will guarantee that you reach the people who can’t wait to buy from you. Yes, those prospects who want your expertise to help them avoid mistakes. Yes, those prospects who are ready to go to the next level.

  1. Attract New Clients.

Learn about the likability factor. Are you a positive light in the lives of others? Tim Sanders suggests in his book, The Likeability Factor, that if we want to garner support from our associates, earn the loyalty of our employees, lead our followers to a better future, be healthy, and finally achieve our life’s dreams, we must first be liked. AND use Bob Burg’s advice about GIVING detailed in his book, The Go Giver. We learn that changing our focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Bob Burg writes about The Five Laws of Stratospheric Success
1. The Law of Value

Your true worth is determined by how much more you give in value than take in payment
2. The Law of Compensation – Your income is determined by how many people you serve and how well you serve them

3. The Law of Influence – Your influence is determined by how abundantly you place other people’s interests first

4. The Law of Authenticity – The most valuable gift you have to offer is yourself

5. The Law of Receptivity – The key to effective giving is staying open to receiving

He continues to write, “What you focus on is what you get: ‘Go looking for conflict, and you’ll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you’ll always find a bigger dog looking at you as if you’re his next meal. Go looking for the best in people, and you’ll be amazed at how much talent, ingenuity, empathy, and good will you’ll find. Ultimately, the world treats you more or less the way you expect to be treated.’”

Can you imagine what you could accomplish working with your own marketing/business coach? Are you ready to create outrageous results? AND in less time? Visit MarinerCo.com for a business assessment to determine where you need to improve.

“Of all the things successful people do to accelerate their trip down the path to success, participating in some kind of coaching program is at the top of the list. A coach will help you clarify your vision and goals, support you through your fears, keep you focused, confront your unconscious behaviors and old patterns, expect you to do your best, help you live by your values, show you how to earn more while working less, and keep you focused on your core genius.” Jack Canfield.

The 5 Jobs Robots Will Take Last

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Make no mistake: at some level, every job can (and will) be done by machine. It is not a question of if; it is just a question of when. Let’s have a look at the 5 jobs robots will take last. by Shelly Palmer

Read More 

The Most Expensive Strategies

The biggest difference between what you have now and your vision of what you want to have happen is time AND the right strategies. Of course, there are some really dumb ideas that don’t manage to take off and become successful. But generally, what stops you is time and an individualized plan with the strategies/tactics that work. Think about all those great ideas that were lost because they didn’t result in success.

Most expensive strategy

Recently, John Assaraf said that the most expensive strategy for building your business is doing it yourself. It will take that much more time to accomplish your goals. You’ll make the same mistakes that have been made by many, many other business owners. It costs you lost revenue when you don’t work with someone who can guide you to find the right strategies for your business. It all may be lost to time.

There’s no shortage of opportunities including a favorable time for dramatic growth. Never blame anything or anyone. Look at what you are doing and think bigger to achieve your vision.

Of course, first, you’ll have to find a way to identify those opportunities. Next, you’ll need to develop a strategic plan to exploit them. And then there’s the ongoing task of managing your new program to reach your new goals.

It’s a real challenge. No doubt about it. Imagine being able to shorten that list of things to do and reach your goal more quickly. Yes, Mariner Company is accepting new clients and rewards referrals.

According to the SBA, it often takes business owners three years to start up a business and get it to a point where it’s producing income. Imagine taking the shortcuts and knowing exactly what tactics will produce those big results. Imagine learning what to eliminate. Those are the wasters of time, money, and energy that produce little or no results.

Strategy: So get motivated for a fresh start, a new beginning, and a whole new reinvention of your life to change the results and gain success.

“Be a Leader. Give the other person a fine reputation to live up to.” Dale Carnegie

Are you ready to tap the magic of 26-hour days?

During a virtual seminar that I taught with 20 small business owners attending, we discovered the secrets to creating more time and balance in work and home life. We identified feeling overwhelmed about having too many things to do, constantly put out fires where other people decide what we do, and spending all their time on business and taking little time for fun.

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According to Small Business Trends, business owners identified TIME as one of their biggest problems.
Few seem to have enough of it, even if they are working 60 hours a week or more. After working long hours for years, they begin to feel they have become a slave to their business … that it is running them rather than they running it.
If you are working more hours than you want and not feeling like it is getting any better, then consider some changes. What if you could initiate the 26-hour day?
Let’s not stop there. Why wish for only two more hours? Think bigger. Imagine having seven, 48-hour days each week. Would that make a difference in how you spend your time?
Carol Naff, Marketing Coach, taught that the first step is to think differently about time. What will it take to eliminate those days that are not productive? Eliminate those outside forces and external circumstances.
Become very clear about what needs to get done each day. Begin with the big picture of your vision and mission. Then write your plan of how to get there. Be certain to plan every 90 days and then continue to identify what strategies and tactics are most important and need to get done each week and each day. Choose to be responsible for how your day will go.
Then when you eliminate those days that are not productive, it’ll seem as though you have 48 hours in each day.
Strategy: Decide on only three things to do each week that will affect the impact on your vision the most. Identify your biggest problems in your business with this assessment at Marinerco.com
If you are not getting as much from life as you want to, then examine the state of your enthusiasm.
– Norman Vincent Peale
If you are self-employed and not talking to people, you are unemployed.

Kidding Around – Are you ready to have fun?

How quickly we lose the simple pleasures of childhood.

Plan now to have a great time when the weather is perfect for outdoor activities. Make sure you accomplish all that you hope to do. Now is a good time to plan for some fun before summer gets away from you. Yes, schedule these activities on your calendar.  We all need more childlike moments to balance our serious natures. This is the kind of carefree, timeless moment that children experience while having only one goal in mind ~~ FUN!  How quickly we lose the simple pleasures of childhood…. Kidding Around - Are you ready to have fun?

In the spirit of lightening up, here are some ideas that might help you to reawaken that little kid in you.

  • Buy a giant pad of paper and some pastels and schedule a time to draw, using your fingers to smudge the colors together. Buy several cans of Play-Doh and keep them in your office.  Create a new monster every week.
  • Spend an hour in the mountains noticing the height of the trees, the color of the grass, and the little pine cones, sticks, and rocks.
  • Close the shades, put on your favorite dance music and dance in your living room.
  • Get dirty. Go out and weed the yard, plant a tree, or simply dig holes in the dirt.
  • Visit a local toy store and spend some time picking out a favorite coloring book. Keep this book in your office and between your adult duties, steal some time each day to color.
  • Spend an hour sitting on the grass looking for a four-leaf clover.
  • Buy a hula-hoop and see if you can still swing it. Learn how if you never could.
  • Have a serious conversation with a dog.
  • Gather a group of friends for dinner and play musical chairs.
  • Grab a friend, buy a watermelon, and have a seed-spitting contest.
  • Buy a teddy bear and/or sleep with a stuffed animal.
  • Spend fifteen minutes mimicking your cat or dog.
  • Camp in the mountains and talk to the squirrels as the sun comes. Enjoy them as they throw pine cones at you and chatter away.

These are the kinds of things to create joy in your life. Do them for no other reason than to upset the apple cart of life and interfere with the rigidity of our daily lives.

Strategy: Create your JOY list of things you want to do for fun. What’s on your list for fun? Need more ideas?

Grumpy? NOT

Grumpy / Negative emotions lead to a decline in lung function according to researchers from the Harvard School of Public Health. Anger is also a risk factor for cardiovascular diseases, coronary heart disease, and stroke.204ec8c7-f8b4-47c1-8636-f523ee2119b0

Do you find yourself becoming grumpy when your business / life isn’t going the way you intend?

It isn’t good. Negative emotions lead to a decline in lung function according to researchers from the Harvard School of Public Health. Anger is also a risk factor for cardiovascular diseases, coronary heart disease, and stroke. Take deep breaths to improve your lung function. And take a deep breath and jump in to create the business that you love. Create one that doesn’t make you angry or hard on yourself.

There are many studies demonstrating the profound influence of the mind and beliefs on aging. For example, a landmark study by Harvard psychologist Ellen Langer, PhD., showed that the so-called irreversible signs of aging, including deterioration in hearing, vision, manual dexterity, muscle strength, and memory, could be reversed through psychological shifts in awareness and increases in physical and mental activity.

Even though we all have genetic predispositions, our health and aging aren’t predetermined. By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body to decrease our biological age.

This means we don’t have any time to be grumpy.

Create the Business / Life of Your Dreams

Our next step to create the business / life of your dreams (after you write a clear vision for your company) is writing a very succinct mission statement. Yes, you can have a vision and mission statement for your life, too. Your mission statement briefly explains the purpose of your business. Make it two words, two sentences, a paragraph, or even an image. It needs to be as direct and focused as possible. It should clarify what your business is all about. Back yourself into a corner so the only place you can go is forward.

Your mission can guide strategic decision-making by owners, directors, employees, and the public. It needs to be easily memorized. The best example of a mission statement will define a company and its purpose in 30 seconds or less. This is an eloquent, concise paragraph full of meaning and impact. Choose your words wisely – beware of buzz words, empty phrases, or mission statements so general that any old company could use. It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.

Here are two notable examples of clear mission statements:

  • Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. From Amazon
  • To bring inspiration and innovation to every athlete in the world. From Nike

Hope this helps your efforts in building a successful business. Either way, I’d like your comments and let me know about your mission statement. Make a mind shift to be positive and  proactive to eliminate negative thoughts.

OH, BTW, while you are here on my blog, please follow it and have a very Sweet ’16.

16 Tips for a Sweet ’16

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Constant Contact developed these tips to make your year especially sweet in ’16.

Start with a plan and set specific goals. Set one big marketing objective for the year, one for each quarter, and maybe one for each month. Keep them simple and specific so you can focus on how to achieve them. Ask for referrals. Word-of-mouth marketing is one of the most powerful sources of new business, so think back to all of the customers you’ve helped. Chances are that they have a network ready to buy from you. Don’t be afraid to ask!

Make it easy for customers to find you. Whether someone is searching for your individual business or the answer to a problem that your business can solve, taking steps to improve your website’s visibility on Google will make it easy for your next great client to find you. Here are some tips to help you get started.

Be mobile friendly. People are relying more and more on their mobile devices to consume and find information. It’s time to give serious consideration to making your digital communications mobile friendly. Make sure your website and your emails are optimized to work with mobile devices.

Take it offline. Nothing holds the same power as getting together in person. Whenever possible, leverage those online acquaintances with offline events that bring people together. You’ll strengthen the relationships that can lead to long-term growth.

Grow your list. Growing an email list may seem like a lofty goal, but remember: 90 percent of consumers like to receive promotional emails from the companies they do business with. Here are a few ideas to help you get started.

Stand out in the inbox. Make sure people recognize that your emails are coming from you by using a consistent from name and from email address in every message you send out. t. Craft a compelling subject line that catches your readers’ attention and lets them know why they should click to open.

Turn your Facebook fans into email subscribers. It’s important to connect with your Facebook fans in multiple ways, and one of the best ways to do that is through your email list. Email marketing works because it allows you to reach people in the place they go every day—their inbox! If you’re a Constant Contact customer, you can easily add an email sign-up form to your Facebook Page.

Expose your business to new people with Instagram. This social network built for sharing photos is surging in popularity. Here’s how you can use it to get in front of new audiences.

Create content that your customers care about. Finding content ideas can be easier than you think when you turn to your customers to guide you. After all, they’re the ones who will be reading and engaging with the content! Here are a few ways you can easily keep them engaged.

Know the essential elements of a great fundraising email. For non-profit organizations, email marketing is a critical component of donor engagement. Want to know five things to consider when designing your next fundraising email?

Look great on social media. Great visuals have become a crucial aspect of online marketing—in fact, 63 percent of social media is made up of images! Use this handy sizing guide to make sure that you’re creating great images for your business’ social media channels.

Take time to learn. Whether you’re looking for email marketing tips, general marketing advice, or other subject-specific guides, Constant Contact’s blog and YouTube channels are full of great resources to help you #BeaMarketer!

Offer a discount or promotion. Whether it’s a coupon in your local paper, an annual sale at your store, a trackable coupon, or a special offer for your most loyal customers, discounts can be a great sales driver for your business. Consider putting together a special offer or promotion to attract new—or reward your best—customers.

Welcome new email subscribers with an automated message. A good “welcome email” can set the tone for the relationship you plan to build with your new subscribers and helps engage them in your business or organization. I can help you with eight tips to help you create a more effective welcome email.

Get feedback from your customers. Consider sending a survey to your customers to create a two-way communication channel. You can ask for ways to improve your services or products, get topic suggestions for your blog, or even just do a little customer research.

Get started with Constant Contact to stay in touch with everyone you meet. Use this link and I can help you get started. Constant Contact with Mariner Company

Call me next week so I can help you get started on a Sweet ‘16!