Did you see Meet the Press on Sunday morning?

Gov. John Hickenlooper (D-Colo.) and Gov. John Kasich (R-Ohio) participated in a bipartisan news conference to discuss the Senate health care bill in Washington on Sunday.

However, that wasn’t the most interesting part of the scene. The background for our Colorado Governor’s interview was a shot of a ski run in the Rocky Mountains taken this summer. Not only did that show how beautiful our mountains are for recreation in the summer, it also suggested that those ski runs are just as beautiful with snow and skiing in winter.

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Using this photo of the Black Canyon isn’t nearly as appealing as the ski run in the summer.

The backdrop for Governor Kasich was the blue, Meet the Press background. What a missed opportunity for Ohio to showcase their state. AND brilliant use of the National stage to showcase Colorado.

You don’t need to be on television to use this media feature. These backdrops can be used in photographs, video (i.e., You Tube and Face Book videos), and during interviews. If you were to have media exposure, what would you want in the background to showcase your expertise? I would feature my Emmy. This represents my involvement in television and representation on the Regional and National Television Academy Boards. Right next to that would be my book.

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Do You Say It Often Enough?

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No matter who you are or what you do, you need to say two words often and genuinely. They are thank you. Most of us don’t say it often enough or with sincerity.

When was the last time you felt deeply grateful? What happened? And, more importantly, what did you DO to acknowledge your gratitude? Gratitude is an attitude muscle that needs daily exercise!

Every day, Marcia reflects thankfulness in her gratitude journal. She makes a note of at least three things to express gratitude and why she is grateful. Carol uses this same approach and writes about three things she accomplished that day and expresses gratitude.

The next day they each do something to reflect this gratitude. The quickest and best idea is to send a thank you note by snail mail. To have this note most effective, make it specific, personal, and be your authentic self. If you want to send a gift, think outside the box. Some fun ideas are movie tickets, gift cards, a sheet of personalized postage stamps featuring their company logo. See Zazzle.com for custom stamps. These can all be included easily inside your thank you note. Or you can think of something specific to make their lives easier; bake homemade doggy treats or volunteer for a dog walk for your pet-loving friends. Being personal shows sincerity.

When expressing your gratitude with the words “thank you,” be timely, specific, and genuine. Hand-written and mailed with a stamp in an envelope are really nice. In addition, send a quick email followed by the snail mail. It’s too powerful and too important to do it only half way. A card with a thoughtful message is something people hold dear. They appreciate a personal message in your handwriting. Waiting too long to say thank you makes you come across as insincere.

What was the reason for your last Thank You note? Was it for a referral to a potential client? Or a lead to a job opening? Or perhaps an introduction? Or an invitation? Maybe even a gift or kindness? Or perhaps someone took their time to evaluate your LinkedIn profile or evaluate your business? Have you thanked someone for just being their friend? Thank people on LinkedIn for their articles. And the best way to thank them is to share the article.

Life is much better because we are happier when we are grateful. How can you spread that happiness to everyone around you? Those who are more grateful are more productive and inspiring due to their greater passion and commitment levels.

The best gifts still come from the heart! If your friend has a special cause they care about, why not make a donation in their name or volunteer some of your time to their cause? This will mean more than cookies, candies, or flowers because you’re taking your friend’s love and spreading it around to others.

Now…right now is the time to reflect, express, and reap the benefits of gratitude! Today’s world is fast paced. Let’s make it a point to not let Thank You slip away.

And while it’s fun to thank our peeps for the “good stuff”; it’s doubly important to thank your complaining customers. Why?? If they are complaining, it generally means they still want to do business with you. The best way to handle this is to first thank them for their business and then explain how you will make things right and then offer a special thank you gift letting them know they are helping you make your business or service even better for them and others. This is your chance to earn their repeat business.

Thank you for taking your valuable time to read this article. Please respond and let us know your favorite thank you of all times? We would love to hear your thoughts on thank you…and who will receive your next thank you note and why you are sending it?

Share and we’ll pass around some clever new ways to say thank you. Saying thank you is simple, it’s powerful, and you will make someone’s day with a sincere thank you!!

by Marcia Reece and Carol Naff

Always give without remembering and always receive without forgetting. ~Brian Tracy

Are you invisible on LinkedIn?

BREAKING NEWS!

LinkedIn is the largest professional online network

LinkedIn just turned 14 years old

AND

LinkedIn has more than half a billion members!

That’s 500,000,000 professionals just waiting to learn about you! (Well, at least a nice percentage want to know you)

And it’s a powerful group. The household income of LinkedIn users averages more than $88,000 per year, which outpaces the average income for the readers of the Wall Street Journal, Forbes, and Business Week!  Impressive!

You will find most people are more than willing to engage with you, which generates more inbound leads for your business. Just this week, Marcia received four invitations to be a guest on radio talk shows on the subjects featured in her books. Yes, she will bring great value to the audience of the show AND have an opportunity to sell her books. Marcia is visible on LinkedIn and you can be visible, too. She has more than 10,000 connections that reward her with opportunities for inbound marketing.

If you are a professional or business owner, you simply can’t afford to miss out on the massive opportunity to build relationships with potential customers, clients, partners, and peers on LinkedIn. It’s a powerful audience ready to engage, interact, and influence.

How do Carol and Marcia make these powerful connections?  Here’s how…

Be Visible

With more than 500,000,000 members, now it’s more important than ever to have a presence that stands out from the crowd.

Did you know that Viewers of your profile form an opinion of you in JUST 3 SECONDS, according to LinkedIn’s own research?  Make sure you’re offering your best impression by having a decent head shot photo.  No Selfies!! Remember this is the largest professional network on the Internet and you have 3 seconds to be memorable.

Too many profiles on LinkedIn do not include a photo. It is like sticking a bag over your head and going out to network with your peers. Often we meet someone at an event in person and want to invite them to connect on LinkedIn. If their photo is not there, we cannot be sure that is the right person. An incomplete LinkedIn profile says more about you and your work ethic than might first meet the eye. It just occurred to me that if I repeatedly do not connect with people with no photo, then they will not see this article. LOL, They will continue to be invisible unless you share this post and make it more visible.

Start with a professional profile picture that represents you and your industry. This is critical for your LinkedIn success! Adding a profile photo could result in 14 times more profile views. Having the same professional photo on all your social sites begins to build your personal brand. That fact alone makes it worthwhile to have a professional photo taken. Include no photos you might regret next month or next year. Any photo that damages your personal brand defeats the whole purpose of being on LinkedIn.

Follow Up

Follow up with people you meet by inviting them to link or connect with you. When we stay in touch with people we meet, we can remember each other. Carol has developed this skill to a fine art. Often when she first meets someone, they may not yet be ready to become her client. AND her thoughtful and helpful touches keeps her top of mind when they are ready.

Respond to people who link to you and actually endorse them for a few skills. Be sure to respond to all inquiries and notes. Connect to people you believe can benefit from knowing each other and then follow up. So many people never update us on the results of our introduction. Was it a good referral? Did you connect? Did you do business? Many times, we do not even receive a thank you for the introduction. We really appreciate referrals and reward people for giving them to us. Would you like a discount for our services or a cash reward or something that seems to be a great way of saying thanks? What will make you give us a referral?

Who do you know who wants more clients? Who do you know that has a product almost ready to take to market? Both Marcia and Carol will reward you for your referrals that work.

We love seeing your activity on LinkedIn! Keep creating engaging content and share updates of value. And remember to always pay it forward! Yes, that means sharing posts and endorsing your contacts for skills. Help everyone reach 99+ endorsements.

#speaker #coach #No1BestSellingAuthor #relationshipmarketing #LinkedIn #MarciaReece #CarolNaff #WaysToBeFound #Marketing #LeadGeneration #LinkedInTips #WOWFactor #LinkedInProfile  #InboundMarketing

Carol Naff is a Professional Coach, a Certified Email Marketing Strategist, and expert in creative marketing and business development. She founded Mariner Company in 2000, a coaching and consulting business with more than 15 years prior experience in developing marketing strategies for creative business owners to get more clients and how to come in #1 in your job search. MarinerCo.com. Follow her blog at CarolNaff.me Complete the business and job search assessment to help you identify what you need to succeed at Marinerco.com

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Director also was the inventor of Gel-eez, the very first gel-filled wrist rest for keyboard and mouse users.  She founded Aspen Support Group in 1998 and uses her creative energies to help many dozen entrepreneurs and authors take their ideas to products and their products to the shelves of American Retailers.  Her books are available on Amazon.com. Follow her blog at https://marciaok.wordpress.com

 

How to have the WOW factor with your LinkedIn Profile

By Marcia Reece and Carol Naff

Does your LinkedIn Profile need a WOW factor?

Picture this: What wouwow Marcia - carolld it be like to walk into a room to find only your ideal prospects? Yes, absolutely everyone there needs your service or product. LinkedIn is the only business-dedicated social media to provide this opportunity for you. You can search for specific people, find groups that meet your parameters and request introductions to people you want to meet.

Recently, Carol had a request for an introduction to someone in her connections. Three people in her network were connected to this person. She sent a request for introductions to them. Two of the three responded that they would be happy to make the introduction. Yes, we are on LinkedIn to be helpful and go-givers.

LinkedIn is the perfect place for you to practice Inbound Marketing. (See Inbound Marketing Strategies article below) Online networking has opened the floodgates for professional online profiles — the kind you place on LinkedIn needs to put you heads and shoulders over your competitors and make sure you stand out as the “go to” expert to build your brand, your business, and your bank account.

Here are several ways to gain a competitive edge:

  • Establish your expertise: Focus the content on your professional expertise, benefits, and accomplishments. Be sure to include your current and past employment, education, and industry. Scatter relevant keywords throughout your profile to build your SEO optimization.
  • Captivate your audience: Create an opening summary that sells. Size up what’s important to your audience. Use enticing words and captivating phrases.
  • Write outside the box: Avoid clichés and work hard to paint fresh word pictures that help readers understand your specialness. Use specifics. Be authentic. And within the bounds of business communication, write like you talk.
  • Rightsized, not supersize: Set your sights on making your profile neither too long nor too short. There’s no rule about exact profile length. Make every word sell you, your business, and your specialties.
  • Write must-read robust headlines: Another secret to successful profile writing is the power headline! It’s the headline that pulls readers into your profile.
  • Don’t oversell your versatility: Often people make the mistake of cobbling together their qualifications and come off looking like jacks of all trades (and masters of none). Folks are seeking to work with specialists, not generalists.
  • Don’t overdo self-praise: Hold back on empty adjectives like superior, exclusive, outstanding, and so forth when you describe your skills or qualities. Without backing up your claims, no one believes them anyway. Factually explain how you made or saved money, how you delivered on a goal, how you received top marks for performance.

You’re more likely to be believed when you get strong recommendations. Don’t be shy about asking for them and be sure to reciprocate and write for your contacts.

  • Don’t regurgitate your resume: Include data in your profile that will help you get your desired outcome; business, clients, or an interview. A cultural fit with the reader is key; add such information as your participation in amateur sports (competitiveness), five favorite books (thinking quality); and civic service organizations (community-orientation), for instance. Politics? No, unless you’re applying to a political party. Religious affiliation? No, unless you’re applying to a church or ministry.
  • Don’t be a victim to perilous posting: Don’t post anything you don’t want the entire world to see. Treat your LinkedIn page with the utmost care and professional respect you bring to your clients, customers, and coworkers. This is not the place to be smarty pants.

Treat all personal identity information like a classified document to keep the identity thieves away. Don’t put your home address, social security number, driver’s or professional license numbers, or family information in your profile. Restrict contact information to your phone number and e-mail, and, if you have one, a post office box address.

Because her profile lists her #1 best-selling author status, Marcia has been contacted by a number of first-time authors to help them maximize their author revenues. Marcia enjoys helping authors look outside the traditional “box” and find multiple revenue channels, as well as helping authors to become #1 Bestsellers.

Marcia and Carol both invite you to look at their profiles. We have taken the time to fully maximize our LinkedIn profiles and they are powerfully effective. We do get asked why LinkedIn is valuable and why put the effort into your profile. And we get inquiries about our services. So should you have a great LinkedIn profile that gets results with Inbound Marketing? Yes, these are a few reasons:

  • It has millions of members
  • It shows up at the top of Google searches when people are researching you
  • It’s the ultimate personal branding platform

With the right profile powerfully written and positioned, LinkedIn is a revenue-generating, social media money maker!

Just like we have helped so many professionals turn their profile into a powerhouse pillar of their brand, we would like to help you, too. In order to work with us privately, email us to inquire if we would be a good match to help you. Since we want to develop a better profile to help you get the results you want, we are offering to revise your LinkedIn profile summary. In addition, you will receive tips for making the rest of your profile effective. Be sure to take advantage of this special offer by June 10 during our Spring Sale. Mention this post to receive our special price. Don’t delay; your LinkedIn brand has never been more valuable to achieve the results of your dreams.  #speaker #coach #No1BestSellingAuthor #relationshipmarketing #LinkedIn #MarciaReece #CarolNaff #WaysToBeFound #Marketing #LeadGeneration #LinkedInTips #WOWFactor #LinkedInProfile #SpecialOffer #InboundMarketing

marciaok@yahoo.com

carolnaff@comcast.net

Carol Naff is a Professional Coach, a Certified Email Marketing Strategist, and expert in creative marketing and business development. She founded Mariner Company in 2000, a coaching and consulting business with more than 15 years prior experience in developing marketing strategies for creative business owners to get more clients and how to come in #1 in your job search. MarinerCo.com. Follow my blog at CarolNaff.me Complete the business and job search assessment to help you identify what you need to succeed at Marinerco.com

Marcia Reece, the inventor of Sidewalk Chalk, is the #1 Bestselling author of Secrets of the Marriage Mouse and The Ultimate Online Media Director also was the inventor of Gel-eez, the very first gel-filled wrist rest for keyboard and mouse users.  She founded Aspen Support Group in 1998 and uses her creative energies to help many dozen entrepreneurs and authors take their ideas to products and their products to the shelves of American Retailers.  Her books are available on Amazon.com. Follow her blog at https://marciaok.wordpress.com

How to be Wildly Successful with Inbound Marketing

By Marcia Reece and Carol Naff What an exhausting frenzy when business owners try to do everything to attract new clients and customers. They run all over town networking and meeting new people. They participate in trade shows and join organizations. They think they need to meet three new people each and every day. Regretfully, […]

via How to be Wildly Successful with Inbound Marketing — marciaok

Are You Ready to Create Outrageous Results?

Do you know exactly what you need to do to create outrageous results in every area of your life? Are you doing it?

Actually, I’ve discovered 5 secrets to success that you might want to implement.0c56b92b-e375-462c-95f1-ec108241156e

  1. Write It Down or Kiss It Goodbye.

Quite a number of years ago, I actually didn’t believe in goals. As a matter of fact, I didn’t have any goals. I just went about my business and made decisions as they came. Then everything changed. I took a goal-setting class at the insistence of my hubby. There I saw the magic that goal setting can achieve. During the class, I was forced to set a goal and write a date when it would be completed. I wrote the goal and the date on a slip of paper and tucked it away. I quietly worked on that goal and when I achieved it, I pulled out that piece of paper. What a surprise when I accomplished that goal on the exact date that I wrote on that slip describing my goal.

Learning this valuable lesson, I continued to set goals and enjoyed many achievements. (See LinkedIn for details.) I’ve had the privilege to serve on a number of National Boards, awarded an Emmy, traveled to many countries and most states in the U.S., stood out from the crowd to come in #1 in job searches, and developed my skills to help many business owners with their goals to success and job seekers to get hired.

  1. Avoid Mistakes.

High achievers (in any field) who have coaches always achieve more than those who don’t. As a matter of fact, people working with a coach avoid many mistakes that cost time and money. Observe anyone at the top of their game and the results will be the same – they’ve all had valuable guidance and direction, and more often than not, it comes in the form of a coach.

  1. Be Proactive and Productive

If your marketing plan is not delivering results, you need to revise it so you have a clear path and plan. Many business owners love what they do and hate marketing. They hate marketing because they are disappointed in the results. Save time and money with the correct marketing/business plan.

  1. Identify Your Best Niche.

Do you often you chase people who are not your best prospects? You do not have enough time, money, nor energy to market to everyone. Finding your perfect audience will guarantee that you reach the people who can’t wait to buy from you. Yes, those prospects who want your expertise to help them avoid mistakes. Yes, those prospects who are ready to go to the next level.

  1. Attract New Clients.

Learn about the likability factor. Are you a positive light in the lives of others? Tim Sanders suggests in his book, The Likeability Factor, that if we want to garner support from our associates, earn the loyalty of our employees, lead our followers to a better future, be healthy, and finally achieve our life’s dreams, we must first be liked. AND use Bob Burg’s advice about GIVING detailed in his book, The Go Giver. We learn that changing our focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Bob Burg writes about The Five Laws of Stratospheric Success
1. The Law of Value

Your true worth is determined by how much more you give in value than take in payment
2. The Law of Compensation – Your income is determined by how many people you serve and how well you serve them

3. The Law of Influence – Your influence is determined by how abundantly you place other people’s interests first

4. The Law of Authenticity – The most valuable gift you have to offer is yourself

5. The Law of Receptivity – The key to effective giving is staying open to receiving

He continues to write, “What you focus on is what you get: ‘Go looking for conflict, and you’ll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you’ll always find a bigger dog looking at you as if you’re his next meal. Go looking for the best in people, and you’ll be amazed at how much talent, ingenuity, empathy, and good will you’ll find. Ultimately, the world treats you more or less the way you expect to be treated.’”

Can you imagine what you could accomplish working with your own marketing/business coach? Are you ready to create outrageous results? AND in less time? Visit MarinerCo.com for a business assessment to determine where you need to improve.

“Of all the things successful people do to accelerate their trip down the path to success, participating in some kind of coaching program is at the top of the list. A coach will help you clarify your vision and goals, support you through your fears, keep you focused, confront your unconscious behaviors and old patterns, expect you to do your best, help you live by your values, show you how to earn more while working less, and keep you focused on your core genius.” Jack Canfield.

The 5 Jobs Robots Will Take Last

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Make no mistake: at some level, every job can (and will) be done by machine. It is not a question of if; it is just a question of when. Let’s have a look at the 5 jobs robots will take last. by Shelly Palmer

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