The 30 Magic Marketing Words You Should Be Using

Carol Naff Creative Marketing Coach

Secret Trigger Words to   Elicit Responses

Savvy business owners, copywriters, and designers know how language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates  almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following 30 “magic marketing words” in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.

  1. You – Write as though you’re speaking to the customer and about the customer, not about yourself.
  2. Because – Give customers a reason why they need to take action.
  3. Free – “Because” we all like free things, right?
  4. Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
  5. Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
  6. Amazing – Customers will respond to something that is incredible.
  7. Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
  8. Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
  9. Act now – Motivate an immediate response with a limited-time offer.
  10. Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
  11. Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
  12. New – Your product or service is the cutting edge in your industry.
  13. Save – The most powerful word to showcase monetary savings, or even time savings.
  14. Proven – Remind customers that your product, service or business is tried-and-true.
  15. Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
  16. Powerful – Let customers know that your business, product or service is robust.
  17. Real results/guaranteed results – Your customers want results, after all.
  18. Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
  19. The – This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
  20. Instant –Instant access or downloads are more appealing than waiting.
  21. How to – Start off with a solution so customers read the rest of your copy.
  22. Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
  23. Premium – Premium helps denote high quality.
  24. Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
  25. More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
  26. Bargain – Because customers want a great deal, remember?
  27. No obligation – Create a win-win situation for your customers.
  28. 100% money-back guarantee – Again, no risk.
  29. Huge – A large discount or outstanding offer is difficult to resist.
  30. Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.

The key to success is to combine these words into phrases that trigger buying behavior. For example: “Get real results instantly – 100% money-back guarantee – act now!” Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates. Vertical Response published these ideas.


The Top Secrets to get YOU Top Results ~~ Magical Marketing Ideas for Top Marketers

Carol Naff, Marketing CoachAre you running your business or is it driving you? Get back in control with powerful inbound marketing. What do other successful business owners know (or do) that you don’t?

Businesses today know strong results are tied to having a brand and making it known. It is people who provide the edge to increase notoriety, expand market share, and build your business image. Yet, how can you prepare yourself to deliver cutting-edge news topics for social and traditional media? The Top Secrets Workshop shows you how.

This exciting and informative workshop by Marcia Reece and Carol Naff provides all the secrets of getting exposure. This info-packed seminar will include the essential elements of tried and true marketing strategies. We will reveal how to explain your business in exciting sound bites with marketing plans including examples, ideas, plus a bonus take-away marketing eBook.

“Just wanted to say how great your seminar was today. Truly, this is a genuine comment that I was truly impressed with the terrific amount of great ideas and wisdom I walked away with. You never cease to amaze me!” Chip Brunk, CEO

Top Secrets Workshop, 12 Noon – 4:00 p.m., Wednesday, March 18th, 2015 May Library, 1471 S. Parker Road Denver, CO 80231 (Florida & Parker). Register here at this link, Early registration – $79 until March 16. Regular registration – $99 – limited seating available.

We guarantee you’ll love the results.  It’s easy…

  • Discover real results with the point and shoot method
  • Build a proven, free,  and powerful new online and media presence
  • Together we teach you how to write the most powerful email subject lines increasing your open rate
  • Make your new marketing yield results by discovering our proven tricks, tips and techniques
  • Promote your healthy business with invaluable free tips
  • Discover proven ways to say your important stuff quick and really make it stick
  • Learn new ways to take full advantage of your marketing and generate more business
  • Powerful and persuasive: the 13 money words and how you should use them

You will leave with immediate and easy-to-implement take-away tools, media gathering methods, customized attention-grabbing headlines created for your business, and insider success drivers.  And lots and lots more…

“I absolutely enjoyed everything! I needed a boost in my business and this seminar provided everything I needed. Thank you.” Edna Erosky

Granting of permission by the Arapahoe Library District to use library facilities does not constitute endorsement by the Library District Staff or Board of Trustees

Marketing Networking: Be consistent in attendance at your perfect groups to find your future clients

Carol Naff Marketing Consultant

This is the golden nugget of networking. If you take the advice offered in the other 17 networking tips and don’t heed this one, you will do more than you need to do.

Always remember to consistently attend networking events to reap the benefits of the group. Choose two or three groups where you want to get involved.  Nothing happens if you don’t show up. As a matter of fact, nothing happens if you don’t follow-up.

Choose your niche and find them. What networking events do they attend? Then become involved and active in that special networking event or organization. Choose only a few groups where your peeps are attending. If you don’t have time to follow-up with the people you meet, then you are attending too many events.

And make sure to affect others profoundly. Listen for what’s special or unique about a person and take a moment to point it out. You’ll affect them positively with very little effort on your part. But do remember to be authentic.

New people are at every meeting. Develop those relationships with people who are there regularly and start relationships with the new people. The up side is that getting out there and meeting new people gets easier with each one you attend. It actually becomes quite enjoyable to connect with others and you will start to look forward to each one. It will enrich not only your professional life, but your personal life as well. As my client, Anne Randolph, said, “Networking is now fun and so much more effective when I apply the techniques Carol taught me. I’m getting more clients and I’m not ‘selling’.”  See Anne here

You can learn how to make the most of every networking event if you use these tips. These powerful tips raise your level of success and assure productive use of your time in building business partners through networking.

Strategy: Don’t be afraid to volunteer in helping to organize an event. Get involved and give as much as you can. The experience will give you a lot of insight into how you can help other businesses. It will be a win-win situation. At the same time, build relationships.

So take a deep breath, open your heart, and go out there and start connecting. You’ll be glad you did!  Know your niche and whom you want to meet. Learn more networking strategies at When it comes to networking, choose only a few places to network. Never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

More business building tips at


Marketing Networking: Your marketing won’t work without referral partners

Your marketing won’t work without referral partners. Choose them wisely. Know your niche and identify your best clients.

Marketing Coach Carol Naff

Referral Partners

Why spend years figuring out where to network, what to say, and how to get tons of referrals without wasting tons of time, when you can take the short cut to success using these strategies? Don’t be disappointed again.

Implement awesome tips from Mariner Company

When networking, you aren’t just looking for clients. You also strategically are looking for referral and power partners. Networking to find one new client might put just one deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be acupuncturists or massage therapists. Just recently I met with a realtor, mortgage broker, interior designer, organizer, and home preservation specialists. What a fabulous group to refer to each other as they support each other.

Your networking will pay off abundantly knowing and communicating with the right business connections to enhance your success in building your client list.

Strategy: Ask for introductions to everyone compatible with your business goals. Know your niche and whom you want to meet. Learn more networking strategies at When it comes to business, never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

The Many Sides Of A Multifaceted Marketing Plan

In your company, is marketing seen as a strategic contributor to business success or are they strategies that put “a pretty bow on it”?

Market Coach Carol Naff

Multifaceted Marketing

Marketing is exceedingly more than that pretty bow. And it’s up to us to exploit marketing’s true power. But to do this we must become multifaceted because our discipline is multifaceted. Let’s build and run dynamic organizations that drive business growth. Read More…

Invite them to something — anything

Carol Naff Marketing Coach

Golden Nugget for Networking

Identify people you would like to get to know better. Then, always invite them to something. Invite them to a class you are offering, another networking opportunity, or a chance to meet for coffee. (As a marketing consultant specializing in working with creatives, I’ll often invite creatives to Creative Connections

This gives you another chance to stay in touch. Remember, it takes 7 to 12 touches for them to hire you. Keep moving the relationship forward.

The good news is that eventually the benefits you provide will someday be a priority. Something in your potential client’s life will change. Or they will refer someone to you who would benefit from your services. If you haven’t kept in contact with them and followed up, they’ll find someone else to help them reach their goals. When you have called, cared, followed up, and if you’ve let this system work its magic, you’ll be the one waiting in the wings to work with them.

These golden nuggets of networking tips will raise your level of success and assure productive use of your time in building business partners through networking.

Marketing: Scattershot messages

When you don’t present a consistent message, this is called scattershot messaging. You are sending mixed messages. You are not clear about the service you offer nor the ideal client you want to reach. Don’t get caught in this trap in your marketing. It will carry over into your networking and make you ineffective.

Marketing coach Carol Naff

Avoid the trap of scattershot messages

How in the world can someone refer a potential client to you or be able to communicate the services you offer without a consistent message?

The company information on your website needs to match your elevator pitch, match your ad messages, match your business social media, and match your collateral. If you have six different versions of a company descriptor floating around, you’re wasting valuable opportunities to make your message memorable. You need to develop your brand and stick with it. Here again, clarity means everything.

Find the resources to develop a consistent message. What if you put on 10 different parts of a costume for Halloween? Would anyone know who you were portraying? They wouldn’t know how to guess who you were. The same thing applies to your niche and your business messages. Avoid scattershot messaging and eliminate that trap. Your marketing coach can help you be consistent.

Marketing: Network with ideal clients at events

Carol Naff, Marketing Coach

Networking bridge

Not every person you meet is a prospect but nearly every person you meet can be a valuable part of your network. While networking, connect with more than just your prospects. You are seeking referral partners, potential alliance partners, and perhaps even peers or colleagues that are potential partners on large projects. Try to meet business owners for referring to prospects that are not a good fit for you. Identify your niche and clearly describe them so people can refer to you. Carefully choose where you spend your time. If you are not getting referrals or clients from your networking, then it is time to identify your niche and where you can find them. Also, identify the people who would be strong alliances in your field and seek them out. Those are the people who will refer clients to you and possibly partner at events with you. The most valuable person in your network is not the person who buys from you; it is the person who refers to you.

Marketing: Network your way to success

When you meet just one potential alliance partner at an event, you hit the jackpot. A great networking event is Creative Connections on MeetUp. We meet on the first Friday of every month at the Innovation Pavilion in Centennial, CO. If you are in a creative industry, please come and meet other creatives. Network your way to success. Here’s another tip:

Enjoy networking

Set a goal for the event
It is so much easier to just hang out with people you know. However, the more connections you make, the more potential opportunities you have to develop future business transactions. When you set a goal of how many business owners you want to meet, you have an incentive to circulate and meet as many people as possible. Remember this is not a time for selling. This is an opportunity to plant some seeds and learn how you can help people you encounter. It is a time to offer to help introduce them to someone they want to meet or send them a helpful article.

Marketing: Positive Strategies to Network Your Way to Success

Let's Network

Let’s Network

Networking is one of the best strategies for meeting future clients, prospects, alliance partners, and new friends. Marketing Coach Carol Naff uses the most effective and up-to-date networking techniques to help you reach your marketing goals.

It is well-known that many people do not like to network. Many people think it is a waste of time because they are not achieving the results they want. Therefore, it is important to learn the most effective techniques of networking so mutual relationships are created to benefit both sides in growing and prospering in business.

As Carol’s client, Anne Randolph, said, “Networking is now fun and so much more effective when I apply the techniques Carol taught me.” You can learn how to make the most of every networking event if you use these tips. These powerful tips will raise your level of success and assure productive use of your time in building business partners through networking. A new tip will be published each week here on my blog and will be sent in Carol’s Business Building Tips enews. Register at to receive the enews.

Learn the difference between networking and selling

Networking is not sales. Networking is meeting people to develop relationships that may lead to future clients, alliance partners, or new friends. Sales tactics come in when you’ve established a need for your services or products. A networking event is never a place for sales. As a matter of fact, people are going to avoid you if you sell at a networking event. When someone expresses an interest, offer to send them an article or set an appointment to meet with them. An exception to selling at events is where businesses have booths and are selling products and services. The participants came there to learn about the products and services being offered. If you have a booth, be sure to collect names and contact information so you can follow-up with them. Remember it takes 7-12 touches to make a sale. These are not networking events; they are trade shows.

Strategy: Send a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact.