Why does LinkedIn only want you to invite people you know to connect?

Imagine going to a networking event and only talking to people you know. LinkedIn is the biggest networking opportunity with millions of members. Yet, LinkedIn limits your ability to message, connect, and build your network. You have the ability to meet your ideal clients or a targeted list of people.

Yes, that’s powerful and that’s what LinkedIn can do for you. You create a bigger sphere of influence with tons of connections. You have the ability to share your expertise with a larger audience. You are found more often on searches in LinkedIn and you are able to help more people.

LinkedIn Groups new features and a fresh, bright look

They claim that LinkedIn Group members can now add images to their posts and mention other users. The company says it cut back on clutter, spam and promotional content within Groups. The navigation panel is also simpler, and LinkedIn significantly increased the amount of open space on the pages. Are you finding it easier to navigate? I am having to jump through hoops to moderate my Creative Connections- 5280 group.

What would you like LinkedIn to do for you? Do you want:

  • More prospects and leads for your company?
  • Credibility in your field?
  • Connect with like-minded people?
  • Affiliations with other leaders in your field?
  • Research your competition?

    Why does LinkedIn only want you to invite people you know to connect? Please comment and let us know what results you are getting with your LinkedIn profile.

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The 30 Magic Marketing Words You Should Be Using

Carol Naff Creative Marketing Coach

Secret Trigger Words to   Elicit Responses

Savvy business owners, copywriters, and designers know how language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates  almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following 30 “magic marketing words” in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.

  1. You – Write as though you’re speaking to the customer and about the customer, not about yourself.
  2. Because – Give customers a reason why they need to take action.
  3. Free – “Because” we all like free things, right?
  4. Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
  5. Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
  6. Amazing – Customers will respond to something that is incredible.
  7. Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
  8. Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
  9. Act now – Motivate an immediate response with a limited-time offer.
  10. Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
  11. Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
  12. New – Your product or service is the cutting edge in your industry.
  13. Save – The most powerful word to showcase monetary savings, or even time savings.
  14. Proven – Remind customers that your product, service or business is tried-and-true.
  15. Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
  16. Powerful – Let customers know that your business, product or service is robust.
  17. Real results/guaranteed results – Your customers want results, after all.
  18. Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
  19. The – This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
  20. Instant –Instant access or downloads are more appealing than waiting.
  21. How to – Start off with a solution so customers read the rest of your copy.
  22. Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
  23. Premium – Premium helps denote high quality.
  24. Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
  25. More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
  26. Bargain – Because customers want a great deal, remember?
  27. No obligation – Create a win-win situation for your customers.
  28. 100% money-back guarantee – Again, no risk.
  29. Huge – A large discount or outstanding offer is difficult to resist.
  30. Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.

The key to success is to combine these words into phrases that trigger buying behavior. For example: “Get real results instantly – 100% money-back guarantee – act now!” Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates. Vertical Response published these ideas.

Use content marketing for guaranteed results with proven easy strategies

Success with Content Marketing

Success with Content Marketing

Thanks! Thank you for your participation in Marcia Reece and my Power of the Media seminar last month. If you were unable to be there, you were missed.

Headline Analyzer – If  you were at the seminar, you now know the top 12 power words to use in your headlines and subject lines. We were able to analyze many of your power statements and improve your ratings. Now, based on what you know, write your top three sentences you would use if you were asked to describe what you do or what your business does. Pretend you are writing a subject line for an email, business social media post, or a headline for a media release. I will analyze them based on empathetic, intellectual, and spiritual marketing value. I will  share the results with you, and brainstorm with you to make them powerful. Contact CarolNaff@comcast.net for a special low-priced package to exponentially improve your headlines.

You will receive:
* Tips on writing copy that sells
* Learn how to write for your niche
* Analysis of your content
* How to obtain more favorable responses
* Website address so you can analyze your copy

As a bonus, visit CarolNaff.me for tips on how to get extra mileage on your media coverage after you receive it. Learn where and how to post links and videos of your media articles.

Remember, let me know if you’d like to send your three sentences to me to receive this valuable package. Contact me at CarolNaff@comcast.net.

Marcia and I had a blast spending our afternoon with many of you at our Power of the Media seminar. Please be sure to let us know of your successes. We are happy to promote your businesses as we can. Thank you so very much for giving us your time.

Have a wonderful holiday season.

Marketing: Pinterest trends for promoting your business

Carol Naff Marketing Coach

Reach future clients across the globe

You might not believe it, but Lowe’s has the #1 board on Pinterest, Build It, with 3.4 million followers. While not a top pinned site, its followers are interested and engaged building Lowe’s. Before you say, “This doesn’t matter to me since I’m a B2B marketer,” appreciate that your customers, influencers, or end-users have personal lives filled with dreams and some portion of them are active on Pinterest. So, even if you’re NOT a B2C marketer, Pinterest maters!

Women Rock Pinterest

  • 92% of Pins are made by women
  • 80% of Pinterest users are female

And – Women and their interests are critical to your business whether you’re a B2C or B2B company. Media Post noted:

  • Women account for $7 trillion in US consumer and business spending.
  • Women make or influence 85% of all purchasing decisions.
  • Women purchase more than 50% of traditional male products including cars, home improvement products, and consumer electronics.
  • More than 75% of US women gather product information online before making a purchase.
  • Women account for 58% of all total online spending.

At a minimum, you need to monitor Pinterest marketing trends to better understand your target audience from an aspirational perspective. Better yet, build your brand and promote your articles, blogs, Facebook, and LinkedIn sites on Pinterest. Add videos from Vimeo and YouTube. See my video on my Marketing Board.

Just last month my Pinterest account reached more than 1,000 followers. Get on the band wagon and follow my boards on Pinterest, repin items of interest to you, and comment on pins to drive more traffic to my business social media and websites. I’ll do the same for you. Invite me to follow you and send me your Pinterest address.

I also help businesses optimize their Pinterest and LinkedIn accounts. Let me know how I can help you. See my other blog at SoloBizMarketing.com

Eleven signs your small business social media strategy isn’t working

marketing coach carol naff

When Social Digital Media isn’t working to drive traffic to your website

Today, business owners are busier than ever trying to run their companies while handling marketing and sales, too. An important part of marketing today is social media. For many business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult.

So how do you know if what you’re doing is really hitting the mark? Here are 11 signs that your small business strategy isn’t working. If you’re doing…

Read more here at Miami Herald

The Many Sides Of A Multifaceted Marketing Plan

In your company, is marketing seen as a strategic contributor to business success or are they strategies that put “a pretty bow on it”?

Market Coach Carol Naff

Multifaceted Marketing

Marketing is exceedingly more than that pretty bow. And it’s up to us to exploit marketing’s true power. But to do this we must become multifaceted because our discipline is multifaceted. Let’s build and run dynamic organizations that drive business growth. Read More…

Marketing: Scattershot messages

When you don’t present a consistent message, this is called scattershot messaging. You are sending mixed messages. You are not clear about the service you offer nor the ideal client you want to reach. Don’t get caught in this trap in your marketing. It will carry over into your networking and make you ineffective.

Marketing coach Carol Naff

Avoid the trap of scattershot messages

How in the world can someone refer a potential client to you or be able to communicate the services you offer without a consistent message?

The company information on your website needs to match your elevator pitch, match your ad messages, match your business social media, and match your collateral. If you have six different versions of a company descriptor floating around, you’re wasting valuable opportunities to make your message memorable. You need to develop your brand and stick with it. Here again, clarity means everything.

Find the resources to develop a consistent message. What if you put on 10 different parts of a costume for Halloween? Would anyone know who you were portraying? They wouldn’t know how to guess who you were. The same thing applies to your niche and your business messages. Avoid scattershot messaging and eliminate that trap. Your marketing coach can help you be consistent.