Marketing: Scattershot messages

When you don’t present a consistent message, this is called scattershot messaging. You are sending mixed messages. You are not clear about the service you offer nor the ideal client you want to reach. Don’t get caught in this trap in your marketing. It will carry over into your networking and make you ineffective.

Marketing coach Carol Naff

Avoid the trap of scattershot messages

How in the world can someone refer a potential client to you or be able to communicate the services you offer without a consistent message?

The company information on your website needs to match your elevator pitch, match your ad messages, match your business social media, and match your collateral. If you have six different versions of a company descriptor floating around, you’re wasting valuable opportunities to make your message memorable. You need to develop your brand and stick with it. Here again, clarity means everything.

Find the resources to develop a consistent message. What if you put on 10 different parts of a costume for Halloween? Would anyone know who you were portraying? They wouldn’t know how to guess who you were. The same thing applies to your niche and your business messages. Avoid scattershot messaging and eliminate that trap. Your marketing coach can help you be consistent.

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