Google+ is launching Pinterest-style boards called Collections

“Recreating other sites’ features has historically gone very well… right?”

Google+ is trying something a bit different today with the announcement of Collections, a new feature that allows users to create boards of images, videos, and other content categorized around specific interests. The feature sounds a whole lot like Google’s take on a Pinterest board: it allows users to make multiple collections, fill them with images, and follow public collections that interest them.

Collections is currently listed as… Read More

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Marketing: Pinterest trends for promoting your business

Carol Naff Marketing Coach

Reach future clients across the globe

You might not believe it, but Lowe’s has the #1 board on Pinterest, Build It, with 3.4 million followers. While not a top pinned site, its followers are interested and engaged building Lowe’s. Before you say, “This doesn’t matter to me since I’m a B2B marketer,” appreciate that your customers, influencers, or end-users have personal lives filled with dreams and some portion of them are active on Pinterest. So, even if you’re NOT a B2C marketer, Pinterest maters!

Women Rock Pinterest

  • 92% of Pins are made by women
  • 80% of Pinterest users are female

And – Women and their interests are critical to your business whether you’re a B2C or B2B company. Media Post noted:

  • Women account for $7 trillion in US consumer and business spending.
  • Women make or influence 85% of all purchasing decisions.
  • Women purchase more than 50% of traditional male products including cars, home improvement products, and consumer electronics.
  • More than 75% of US women gather product information online before making a purchase.
  • Women account for 58% of all total online spending.

At a minimum, you need to monitor Pinterest marketing trends to better understand your target audience from an aspirational perspective. Better yet, build your brand and promote your articles, blogs, Facebook, and LinkedIn sites on Pinterest. Add videos from Vimeo and YouTube. See my video on my Marketing Board.

Just last month my Pinterest account reached more than 1,000 followers. Get on the band wagon and follow my boards on Pinterest, repin items of interest to you, and comment on pins to drive more traffic to my business social media and websites. I’ll do the same for you. Invite me to follow you and send me your Pinterest address.

I also help businesses optimize their Pinterest and LinkedIn accounts. Let me know how I can help you. See my other blog at SoloBizMarketing.com

To Use Business Social Media or NOT

This question is frequently asked by my clients and alliance partners. You notice that all the ‘big guys’ are using social media. Name just one major company that does not use Facebook, LinkedIn, or Twitter. Actually, we should call it ‘business social media.” Add the latest player on the Internet, Pinterest.

According to Jeffrey Gitomer, “Social Media is the new cold call.” In his latest book, Social Boom, Gitomer states, “Business social media is the best, least expensive, most direct way of communicating with your customers to be discovered in the last 100 years. By taking complete advantage of Facebook, LinkedIn, Twitter, and YouTube, you can promote and propel your business beyond the next level, beyond your competition, and beyond the economy. Now is not the time to go slow. Now is not the time to worry about a few negative comments from customers. Now is the time to capitalize on the opportunity … and become the market leader. Business social media will build your brand, your reputation, and your…

Business social media is valuable to:
1. Find clients and customers
2. Drive traffic to your website
3. Promote a sale
4. Hold a contest
5. Have a Web presence
6. Fill classes and seminars

This is the perfect way to have a web presence without a website. People can get to know you and your service. Yes, it does take time and expertise to set up all the options, but once it is in place, you can update most of it in an hour or so.

Strategy: Connect with me and then contact me to help you with your social media.
Facebook Business Page – facebook.com/#!/marinercompany
LinkedIn – linkedin.com/in/carolnaff
Pinterest –  pinterest.com/carolnaff