Marketing: Learn from others – Practice Active Listening

Marketing Coach Carol Naff

Listening pays off

As the saying goes…“We have two ears and one mouth so we can listen twice as much as we speak.” Active listening alone will set you apart from everyone else and make you remarkable. Ask a question and then ask the next logical question based on his/her answer (this is the active part of listening). You can literally continue to ask questions.

Find common ground and interests you might share as well as identify them as a potential resource for your alliance partners to refer out to others. Jot down notes on their business card or a note pad so you can recall your conversation at a later date, if needed.

People enter into relationships, work with, and refer other people to those they enjoy and have come to “know, like, and trust.” Make it a goal to learn something new about everyone each time you see them and avoid self-serving, me-centered conversations (you know… the ones where you are talking about yourself without being asked for the information).

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Marketing: Develop a sticky elevator speech

Be very clear about what you do and offer. Make it short so it sticks. It is impossible to remember a long description. Make certain that you stand out with a creative description.

Marketing Coach Carol Naff

Stand out in with a sticky introduction

There are many mistakes people make in a 30-second commercial. A few of these are to say a title, a consultant, or what you sell. But the biggest mistakes are to say, “It is hard to explain.” or “How much time do you have?” Several years ago while networking, that is the response someone gave me when I asked him what he did. He then proceeded to give me a big packet of information to read so I could understand what he did. I had just met him. Why would I spend time reading a packet of information? Then I had to carry around that packet all morning. Did I ever read that information packet? You know the answer.

Just as the title suggests, we have only 30 seconds to elicit a response. You want to be appropriate, credible, intriguing, specific, and very brief (under 3.5 seconds). Not really 30 seconds but it is best said in seven words or less. Sell the benefits of what you do, not the features or process. The goal is to spark a subconscious interest in the other person so they will ask: “How do you do that?”

What is your sticky elevator pitch?

Marketing Coach: Eliminate forgettable content in your blog

Marketing Coach Carol Naff

Be memorable

Take notice of what you remember and what sticks. Walt Disney didn’t just create another amusement park. He created an experience. What books stand out in your mind and you didn’t want the end to come? Watership Down was one of those books. Just recently I attended Creative Connections and someone told me that he hadn’t seen my enews around recently. That it is terrific. Hmm, just what I needed for motivation to get back in the swing with regular contributions. My intent in my blogs, carolnaff.me and solobizmarketing.com, and my enews is to help professionals. I hope it is memorable. Register at MarinerCo.com for your free copy.

Mark Hermann in Content marketing, Motivation, Standing out wrote sage advice on how to become memorable. In his blog, boostblogtraffic.com, he gives several (as a matter of fact, many) useful tips on becoming memorable. Become original and authentic. Create your own voice and art. Read the full article on Content marketing, Motivation, Standing out

In Mark’s studio, a framed poster on his desk fuels his imagination and speaks directly to this question. It’s from acclaimed filmmaker, Jim Jarmusch.

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

Then, take action. Nothing will happen until you take just one step forward. Keep writing your blogs, articles, enewsletters, tweets, and/or FB posts. You’d be surprised at who is following you and just waiting for the perfect time to buy your service.

16 Ways to Use Pinterest for PR

Marketing Coach using Pinterest

Marketing with PR and Pinterest

The most popular social media site is getting pooh-poohed by many marketing experts. What they don’t know is how to use it for PR. These images and photos on Pinterest drive traffic to your website. Are your photos conveying your brand? Are they exciting, colorful, interesting, pertinent, relevant, repined, or dull, sedate, boring, and ignored?

Read this article and implement just one or two ideas each day for marketing and pr. PR Daily

7 Reasons Why Your Blog Post is Not Ready to Publish

Marketing Coach: Blog content

Blog for marketing

Wait, wait. Don’t click yet. Your blog post may not be ready for the world to see. A good check list is posted in this article at BizNik. Just a few of the ideas in the article:

  • Double check your links
  • Check on the size of your photos
  • Be sure to add an alt title to your image

Social Media Tricks to Borrow from Coke and Dell

Social Media

Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media? PR Daily published an article on tips for business social media. Read it here PR Daily

American joy

 

America the Beautiful
Appreciate America

Google Power Searches

Marketing Coach on Google searchesEveryone knows how to do a simple Google search, but do you know how to read pages in languages you’ve never studied or track down the location of a friend’s picture they took on vacation ages ago? Google wants to show you more tips on how to get the most .. read on  psst.. they are offering classes.

LinkedIn Positioning to Sell Your Book, Get More Clients, or Find a New Career

A LinkedIn profile is the perfect way to have a web presence with or without a website. People can get to know about you and your book. Yes, it does take time and expertise to set up all the options, but once it is in place, you can update most of it in an hour or so.

LinkedIn is the #1 Professional Networking tool on the Internet. Pinterest is quickly taking over that spot. More than 75% of all books are sold on the Internet. Identify ideas to update your profile by looking at other profiles. Visit linkedin/com/in/carolnaff