Marketing Networking: Be consistent in attendance at your perfect groups to find your future clients

Carol Naff Marketing Consultant

This is the golden nugget of networking. If you take the advice offered in the other 17 networking tips and don’t heed this one, you will do more than you need to do.

Always remember to consistently attend networking events to reap the benefits of the group. Choose two or three groups where you want to get involved.  Nothing happens if you don’t show up. As a matter of fact, nothing happens if you don’t follow-up.

Choose your niche and find them. What networking events do they attend? Then become involved and active in that special networking event or organization. Choose only a few groups where your peeps are attending. If you don’t have time to follow-up with the people you meet, then you are attending too many events.

And make sure to affect others profoundly. Listen for what’s special or unique about a person and take a moment to point it out. You’ll affect them positively with very little effort on your part. But do remember to be authentic.

New people are at every meeting. Develop those relationships with people who are there regularly and start relationships with the new people. The up side is that getting out there and meeting new people gets easier with each one you attend. It actually becomes quite enjoyable to connect with others and you will start to look forward to each one. It will enrich not only your professional life, but your personal life as well. As my client, Anne Randolph, said, “Networking is now fun and so much more effective when I apply the techniques Carol taught me. I’m getting more clients and I’m not ‘selling’.”  See Anne here

You can learn how to make the most of every networking event if you use these tips. These powerful tips raise your level of success and assure productive use of your time in building business partners through networking.

Strategy: Don’t be afraid to volunteer in helping to organize an event. Get involved and give as much as you can. The experience will give you a lot of insight into how you can help other businesses. It will be a win-win situation. At the same time, build relationships.

So take a deep breath, open your heart, and go out there and start connecting. You’ll be glad you did!  Know your niche and whom you want to meet. Learn more networking strategies at When it comes to networking, choose only a few places to network. Never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

More business building tips at



Marketing: Show authenticity and genuine interest

Marketing Coach Carol Naff

Be Authentic and Develop Alliance Partners

Have you ever attended networking events and observed people who are just distributing and collecting business cards? They are the ones who are not developing relationships.

Marketing coaches believe that networking is not a numbers game of how many people you can meet. It is a search for those perfect people who will complement your marketing efforts by giving you referrals or perhaps becoming a client. While networking, be sure to focus on the other person. Your communication should be about them.  Once you establish a genuine interest in them and they feel comfortable with you, they will reciprocate and want to know more about you. You are on your way to creating an alliance and building partnerships.

Take the quiz on to learn what needs to happen in your business to be more successful.