Six Subtle Things Highly Productive People Do Every Day

Carol Naff, Marketing Coach

Wake up happy or cranky?

Ever feel like you’re just not getting enough done?

Do you know how many days a week you’re actually productive?

About three.

People work an average of 45 hours a week; they consider about 17 of those hours to be unproductive

These are some very good tips that Tim Ferriss, author of the international bestseller The 4-Hour Workweek wrote about in the Business Insider. Manage your mood and don’t check email first thing in the morning are just two pieces of advice. What do you think about the other ideas? Are you ready to try them?

Marketing Coach: Make time to build relationships

Marketing Coach, Carol Naff

Plant seeds for growing relationships

Adopt a mindset that building relationships is part of your job and development. Is this a mind shift that you need to make? Do you eliminate your marketing activities when you get too busy?

No matter what you do, building relationships should be part of your development planning and marketing strategies. Anywhere from 5-10% of your work week should be dedicated to building relationships. If you are growing your business and want more clients, then 50% or more of your time should be used to network and cultivate the seeds of alliances. If you’re too busy and heads down in your work or always spending every day in your office, it’s time to take a different view. Now is the time to do the activities that result in more clients. It is just like the person who is hunting for a job. Often they spend all their time at their computer sending resumes that don’t result in the desired outcome. Then blame the economy and everything else for their failure. Seek the help you need to become successful. We would all be millionaires if we could learn it at a seminar or from reading a book.

Set realistic goals and make sure that you make the calls to reach them. Then track your results. If you need to reach more people to realize your income goals, then make sure that you increase your goals and get out there regularly.

Marketing Strategies: Tools to Beat the Rules

Everyone is on a quest in their lives to find just the right thing and reach their goals. They want to know the most informative facts on a variety of subjects, to stimulate their senses, to discover the secret to lasting happiness, to find a solution to a problem, to see exciting entertainment, to connect with others that share their same passion, and to seek out what drives their purpose in life. Can you find just the right thing for your business? Determine your needs in this business assessment at Marinerco.com. Find the right marketing strategies. People are on a quest to find YOU and how you can give them a solution to achieve their goals or solve their problems.

Marketing Coach Carol Naff discovered that these main factors will make or break your business:
·Quality of your product or service, and
·Marketing strategies that you use.

Marketing strategies and tactics have changed greatly within the last three decades. The standard rules of marketing can change extremely quickly – in fact, almost daily with new and rapidly expanding developments in technology. It is moving at a very rapid pace and controls the effectiveness of reaching a copious amount of people with your message. Modern marketing also involves a great deal of creativity and constant adaptation to beat the rules that were previously established and controlled the way marketing was done for the past couple of years. Your marketing coach is your partner to find just the right marketing strategies to reach your goals.

These clearly defined tactics will get started on the road to marketing success:

#1 – Marketing Goals
Establishing a solid list of marketing goals develops a concrete foundation to anchor your business success. Without having clearly defined marketing goals, there will be no growth due to a lack of direction. A business with no direction is dead in the water. Utilizing marketing goals is like using a road map. Make them smart goals. Once the direction is established, the destination will be reached provided that the journey stays on course and that everyone in the business is all going in the same direction. Goals must be defined in order to create a logical and effective plan of action. The right action will produce positive results and will ultimately lead to business success.

#2 – Time Systems
Timing is everything in marketing. Knowing when the time is right to launch a campaign can be crucial to the success of the product or service being offered. Also, it is important to manage the time that is spent daily on marketing strategies in relation to the time needed for product development and in serving the customer or client. Utilizing a system for time organization should always be a top priority in order to meet marketing goals, deadlines, and build integrity with the customers.

#3 – Niche
Defining the target market (or niche) is an essential element in marketing strategies and marketing campaigns. It is a total waste of time and money to try marketing to everyone. You must live in the reality that everyone is not interested in what you offer. Your niche is your target market not necessarily everyone you can serve. Narrow it down and focus on the people who want what you are producing. The human race is not made up of a bunch of clones where everyone has the same goals and wants and needs the same thing. So conduct your demographic research and find the right people who will reward you for your expertise, refer you to others, and also return as repeat customers. Once you find your niche, then you will have control of the flow of your business and meet your goals.

#4 – ZINGER ELEVATOR SPEECH
So…what do you do? “Duh, I help people get out of debt.” (Huh…?) Come on people…make it a little more interesting like this: “I’m a Financial Power Consultant and I teach people how to totally control their money flow!” If you are not excited about what you do, then how do you expect others to be excited and intrigued enough to learn more about your services? DON’T BORE THEM. Make it sound exciting, make it sound like it will be fun and easy for them to accomplish it, and most of all, be original and different on how other people in your industry offer the same services. You have to show them that YOU have the solution they’re looking for. So grab their attention with an original and exciting elevator speech that will capture their interest and keep them hooked.

These are just four of the foundational tools that you can use to become better at marketing strategies. There are many more; especially marketing strategies that apply with the new technology becoming available every day. By learning more about how to effectively use these tools, you will be able to expand your business for greater success with your goals. Mariner Company can show you how to use these tools in the most effective way to grow your business. Visit our website at: marinerco.com and call Marketing Coach Carol Naff at 303-337-4394.

You can use the tools to beat the rules! A successful business future is in your control. Take action today!

A Gift of Time

Everywhere (in magazines, newspapers, email, Internet, and blogs), we are given tips and tricks to clear our clutter. We often think of that clutter as papers, books, and piles of stuff. While it is important to manage that clutter, consider for a moment that our time also can be cluttered. Give yourself a gift of time. Tackle time clutter for a stress-free life. Get a small timer and designate it for use as your business timer.

  1. Stay on Track. By setting your business timer as a reminder of your next event, you can focus totally on your project without having the distraction of constantly looking at the clock. You won’t waste time or energy constantly redirecting your attention. You’ll get more done in less time.
  2. Set time limits. Set your timer for 30 or 60 minutes or more. Completely focus on just one thing for that entire time. Then if you need more time for the project, add minutes as needed. If a project or task pops into your thoughts tempting you to move to that activity, jot a note on a paper to deal with that later. We are tempted to interrupt our focus because “it will only take a moment” and we don’t want to forget to do it.
  3. Email notification. Shut it off! Every time an email comes in and the ping sounds, it distracts you. Every distraction takes 5 – 15 minutes away from your project. You might set your timer to alert you a few times each day to check your email.
  4. Relaxation. Set the business timer for power naps or periods of relaxation to relieve stress. Then relax completely without having to worry about missing the next event.
  5. Avoid perfectionism. Work for excellence – get it 80% perfect and get the job done.

Strategy: Use these tips to enable you to focus and get more done in less time. That way you are giving yourself a Gift of Time. By clearing your time clutter, you will have more time to savor the moments.

Time Travel Impossible

Time Travel

Traveling back in time to change the course of history is officially an act of science fiction. New studies by Hong Kong physicists have proven … [read more]

Are you managing your business?

Are you at the mercy of other people’s demands and agendas? Are you overwhelmed by technological disruptions? Then you are in a trap of being connected to the 24-hour technological revolution. This isn’t getting any better since more information is available every day. Have you managed it yet? Is what you are doing working for you?