Why does LinkedIn only want you to invite people you know to connect?

Imagine going to a networking event and only talking to people you know. LinkedIn is the biggest networking opportunity with millions of members. Yet, LinkedIn limits your ability to message, connect, and build your network. You have the ability to meet your ideal clients or a targeted list of people.

Yes, that’s powerful and that’s what LinkedIn can do for you. You create a bigger sphere of influence with tons of connections. You have the ability to share your expertise with a larger audience. You are found more often on searches in LinkedIn and you are able to help more people.

LinkedIn Groups new features and a fresh, bright look

They claim that LinkedIn Group members can now add images to their posts and mention other users. The company says it cut back on clutter, spam and promotional content within Groups. The navigation panel is also simpler, and LinkedIn significantly increased the amount of open space on the pages. Are you finding it easier to navigate? I am having to jump through hoops to moderate my Creative Connections- 5280 group.

What would you like LinkedIn to do for you? Do you want:

  • More prospects and leads for your company?
  • Credibility in your field?
  • Connect with like-minded people?
  • Affiliations with other leaders in your field?
  • Research your competition?

    Why does LinkedIn only want you to invite people you know to connect? Please comment and let us know what results you are getting with your LinkedIn profile.

To Use Business Social Media or NOT

This question is frequently asked by my clients and alliance partners. You notice that all the ‘big guys’ are using social media. Name just one major company that does not use Facebook, LinkedIn, or Twitter. Actually, we should call it ‘business social media.” Add the latest player on the Internet, Pinterest.

According to Jeffrey Gitomer, “Social Media is the new cold call.” In his latest book, Social Boom, Gitomer states, “Business social media is the best, least expensive, most direct way of communicating with your customers to be discovered in the last 100 years. By taking complete advantage of Facebook, LinkedIn, Twitter, and YouTube, you can promote and propel your business beyond the next level, beyond your competition, and beyond the economy. Now is not the time to go slow. Now is not the time to worry about a few negative comments from customers. Now is the time to capitalize on the opportunity … and become the market leader. Business social media will build your brand, your reputation, and your…

Business social media is valuable to:
1. Find clients and customers
2. Drive traffic to your website
3. Promote a sale
4. Hold a contest
5. Have a Web presence
6. Fill classes and seminars

This is the perfect way to have a web presence without a website. People can get to know you and your service. Yes, it does take time and expertise to set up all the options, but once it is in place, you can update most of it in an hour or so.

Strategy: Connect with me and then contact me to help you with your social media.
Facebook Business Page – facebook.com/#!/marinercompany
LinkedIn – linkedin.com/in/carolnaff
Pinterest –  pinterest.com/carolnaff