Marketing with a Vision in a Job Search

Carol Naff, Marketing Coach

Create the magic in your job search and marketing

Marketing to attract more clients as a business owner is very similar to hunting for a new career position. In both cases, you need to come in #1 as their choice.

Every business owner needs to identify a niche. That is the audience for your marketing. If you have unlimited energy, time, and money, you can market to everyone. We would need to have lots of marketing messages. When you are searching for your next opportunity in your job search, identify what you want. That is your niche and drives your search.

Visualize

Think about activities you enjoy doing when you choose your path to pursue.

To turn your job search goals into reality, plan backwards. Visualize yourself one year from now. Your daily actions must be guided by your vision. Learn to be proactive and identify your best strategies. When we let everyone else decide how we spend our time, we miss the important things. The important things are often those activities that impact our bottom line or impact our job search. Your job search coach can help you identify your best activities and shorten your search time.

What would you like to accomplish or be able to say about your life one year from now?

Visualize yourself one year from today. Complete this sentence:

Wow, this year has been great because I…

When you know exactly what you want, it is much easier to find it.

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Marketing: Let Freedom Ring

Hudson GardensAs I think about the celebration of Independence Day, I compare it to being an entrepreneur. I think of freedom, self-determination, pursuit of happiness, independence, risk, self-sufficiency, self-reliance, control, and creativity.

I never felt freer than when I no longer had an employer. When they call it full-time employment, they really mean it. It is full time and consumes you. As an entrepreneur if I don’t like my boss, I can decide to make some changes in myself. Believe me, I’ve had some great bosses and those that missed the mark. If I had never had great supervisors, I would think that perhaps it was my fault. NOT, some people were never meant to be in charge. I really do have control over my current boss with the help of the energy in the universe. If I wish to play tennis in the morning and work later, I can. I can choose to take a walk, go out for lunch, volunteer at a school, and just plain have fun with some people I know. I have the freedom to decide how to spend my time.

As an entrepreneur, I better choose activities that will bring business in the door. I like to think of it this way: “If you are self-employed and you are not talking to people, you are unemployed.” My best advice: Identify your best strategies and eliminate or postpone the activities that won’t serve building your business.

We are not guaranteed happiness. We are guaranteed the opportunity for the pursuit of happiness. How do you like to celebrate your freedom?

Powerful Women Reflecting Power

Powerful Women Reflected in Taylor’s Lens

These powerful women reflect the power in the universe. When we surround ourselves with powerful people and learn how to be proactive, we can share our power with everyone. I love reflecting the beauty and greatness all around me with courage and love. I want to see the greatness in everyone and help them find their passion. Thank you, @Taylor Boone Photography, for capturing this power and reflecting it in your lens. I’m so honored to be in this collage. 

For every action, there is a reaction. When we let others decide how to spend our time, we are reacting to everyone else and everything. We lose our power. We need to learn how to be proactive and create our own success. Every person is unique and has something to offer. When you find your passion and love what you do, the universe reacts and reflects this passion. You will feel confident and powerful in your actions. Always find the positive in everything. Often people cry, ‘woe is me’ and forget to find the rainbow after the rain.

Create your joyful life of meaning and purpose. Always focus on the positive and powerful, confident actions. The universe will reflect your greatness. My mission for Mariner Company is to chart a course for action. I hope to help every business find their ideal clients and lots of them. Every one of you has the power to find your success. Thank you, Taylor, for capturing this power in our brands.

Public Access — How Has Technology Affected Your Life?

In the spirit of the great social melting pot that was public-access television, Engadget is embarking on its own journey into community storytelling.

Most of you know that in the decade of the 90s, I worked at Denver Community Television, public access television in Denver, Colorado. What an interesting time to meet and support the diverse people who produced the television programs for our three channels on cable. Now this same idea is being offered by Engadget for you to write about the experience of living in the 21st century.

Engadget wrote: Public Access gives you the tools and the platform to publish your opinions, thoughts and experiences alongside those of Engadget’s editors and tech’s brightest minds.

Over the coming months, we’ll be prompting you, our readers, and a series of high-profile humans to write about the experience of living in the 21st century. We’ll give you access to the same tools we use to publish on Engadget and send you a weekly email to give you inspiration (e.g., an ode to your first PC or an essay on the time technology failed you most). All you have to do to  read more

Engadget is the definitive guide to this connected life.

Technology isn’t all about bits and processors. It’s the car with no driver, human organs printed in a lab and leisurely flights into space. It’s the future and we’re here to tell you all about it.

Since 2004, Engadget has exhaustively covered cutting edge devices and the technology that powers them. As we enter our second decade, we’re looking beyond the gadgets themselves to explore how they impact our lives.

9 Things Every Consultant Should Know

Shelly Palmer posted a very interesting article with tips on how to be successful as a consultant. Shelly served with me on the Board for the National Academy of Television Arts and Science. He posts every day on how to succeed in a connected world. Follow him @Shelly Palmer

Shelly wrote: “After you “take the package” and leave big corporate, you get to choose what’s next. You can go after another corporate gig, go work for a start-up or a smaller company, retire (heaven forbid) or start consulting. I’ve been asked out for coffee or drinks countless times this past year by newly minted consultants seeking advice. Here are my answers to the most-asked questions about how to set up and sustain your new consulting read more

Shelly Palmer

Marketing: Know your referral partners

Referral Partners

When networking, you aren’t just looking for clients. You also are strategically looking for referral and power partners. Networking to find one new client might put a deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be massage therapists or  acupuncturists. Your networking will pay off by knowing and communicating with the right business connections to enhance your success in building your client list. Just recently I counted the number of clients I have because of Creative Connections. Great referrals are handed out there every month because of collaboration.

Strategy: Ask for introductions to everyone compatible with your business structure. Visit Marinerco.com

Rewards Motivate Action

Anderson's chalk drawing at age 5

Be Bold and Courageous

Many of my clients choose rewards for motivation to accomplish success in securing each new client, meeting with current and prospective clients, completing work for a client or even a personal objective. Choose small, frequent rewards for each objective. It could be a small reward for making a certain number of phone calls, for instance. Or a reward could be to postpone lunch until you’ve completed your objective.

Think about Ivan Pavlov’s (1849-1936) description on how animals (and humans) can be trained to respond in a certain way to a particular stimulus. His work paved the way for a new and objective method of studying animal and human behavior. Use a rewards system to condition yourself to react and just accomplish the most important things. Don’t use your critical thinking skills to postpone behavior. Use rewards to motivate your behavior.

Think big about what you really want. Then reward yourself along the way to that goal and reward your proactive behavior. While it is necessary to keep your eyes on your accomplishments, it is not enough to just keep your eye on the carrot of making a certain amount of money or recruiting a specific number of clients. You need to reward yourself as you reach certain milestones. First, as an example, decide what your marketing tactics and strategies are to recruit new clients? Break them down into bite-sized pieces that can be accomplished each week. Track your accomplishments. Know how many people you need to talk to in order to recruit each client. If you do not accomplish what you set out to do, then you cannot reward yourself.

Next, choose your own very special reward. Your rewards could be a walk in the park, a game of tennis, an upgrade to your website, a golf lesson, a night out at the movies, a concert, a special purchase such as flowers or shoes, a favorite art work, lunch out with a friend, a trip, or a special consultation. You get the idea…. It could even be to delegate certain parts of your work – telephone calls, cleaning, or getting organized with your own organizer. Choose something just for you.

These rewards will help you take the steps to achieving your annual goals. You won’t need to wait for the deferred reward of income dollars each month. Rewards are the most important part of your self-esteem support system. By rewarding and reinforcing yourself for at least 21 days, you will be able to dramatically increase your success. The success and enjoyment that result from modifying your own behavior then become the greatest motivators of all.

So, use immediate rewards and increase your activity slowly and surely. You deserve the success you want!