Public Access — How Has Technology Affected Your Life?

In the spirit of the great social melting pot that was public-access television, Engadget is embarking on its own journey into community storytelling.

Most of you know that in the decade of the 90s, I worked at Denver Community Television, public access television in Denver, Colorado. What an interesting time to meet and support the diverse people who produced the television programs for our three channels on cable. Now this same idea is being offered by Engadget for you to write about the experience of living in the 21st century.

Engadget wrote: Public Access gives you the tools and the platform to publish your opinions, thoughts and experiences alongside those of Engadget’s editors and tech’s brightest minds.

Over the coming months, we’ll be prompting you, our readers, and a series of high-profile humans to write about the experience of living in the 21st century. We’ll give you access to the same tools we use to publish on Engadget and send you a weekly email to give you inspiration (e.g., an ode to your first PC or an essay on the time technology failed you most). All you have to do to  read more

Engadget is the definitive guide to this connected life.

Technology isn’t all about bits and processors. It’s the car with no driver, human organs printed in a lab and leisurely flights into space. It’s the future and we’re here to tell you all about it.

Since 2004, Engadget has exhaustively covered cutting edge devices and the technology that powers them. As we enter our second decade, we’re looking beyond the gadgets themselves to explore how they impact our lives.

9 Things Every Consultant Should Know

Shelly Palmer posted a very interesting article with tips on how to be successful as a consultant. Shelly served with me on the Board for the National Academy of Television Arts and Science. He posts every day on how to succeed in a connected world. Follow him @Shelly Palmer

Shelly wrote: “After you “take the package” and leave big corporate, you get to choose what’s next. You can go after another corporate gig, go work for a start-up or a smaller company, retire (heaven forbid) or start consulting. I’ve been asked out for coffee or drinks countless times this past year by newly minted consultants seeking advice. Here are my answers to the most-asked questions about how to set up and sustain your new consulting read more

Shelly Palmer

Marketing: Know your referral partners

Referral Partners

When networking, you aren’t just looking for clients. You also are strategically looking for referral and power partners. Networking to find one new client might put a deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be massage therapists or  acupuncturists. Your networking will pay off by knowing and communicating with the right business connections to enhance your success in building your client list. Just recently I counted the number of clients I have because of Creative Connections. Great referrals are handed out there every month because of collaboration.

Strategy: Ask for introductions to everyone compatible with your business structure. Visit Marinerco.com

Rewards Motivate Action

Anderson's chalk drawing at age 5

Be Bold and Courageous

Many of my clients choose rewards for motivation to accomplish success in securing each new client, meeting with current and prospective clients, completing work for a client or even a personal objective. Choose small, frequent rewards for each objective. It could be a small reward for making a certain number of phone calls, for instance. Or a reward could be to postpone lunch until you’ve completed your objective.

Think about Ivan Pavlov’s (1849-1936) description on how animals (and humans) can be trained to respond in a certain way to a particular stimulus. His work paved the way for a new and objective method of studying animal and human behavior. Use a rewards system to condition yourself to react and just accomplish the most important things. Don’t use your critical thinking skills to postpone behavior. Use rewards to motivate your behavior.

Think big about what you really want. Then reward yourself along the way to that goal and reward your proactive behavior. While it is necessary to keep your eyes on your accomplishments, it is not enough to just keep your eye on the carrot of making a certain amount of money or recruiting a specific number of clients. You need to reward yourself as you reach certain milestones. First, as an example, decide what your marketing tactics and strategies are to recruit new clients? Break them down into bite-sized pieces that can be accomplished each week. Track your accomplishments. Know how many people you need to talk to in order to recruit each client. If you do not accomplish what you set out to do, then you cannot reward yourself.

Next, choose your own very special reward. Your rewards could be a walk in the park, a game of tennis, an upgrade to your website, a golf lesson, a night out at the movies, a concert, a special purchase such as flowers or shoes, a favorite art work, lunch out with a friend, a trip, or a special consultation. You get the idea…. It could even be to delegate certain parts of your work – telephone calls, cleaning, or getting organized with your own organizer. Choose something just for you.

These rewards will help you take the steps to achieving your annual goals. You won’t need to wait for the deferred reward of income dollars each month. Rewards are the most important part of your self-esteem support system. By rewarding and reinforcing yourself for at least 21 days, you will be able to dramatically increase your success. The success and enjoyment that result from modifying your own behavior then become the greatest motivators of all.

So, use immediate rewards and increase your activity slowly and surely. You deserve the success you want!

Use the Power of the Media to Build Your Business

Online Media Directory

Congratulations! You’ve done it. You just completed your interview in the news programs or your story was told in print. Especially fabulous are the videos and photos driving interest to your website and to your business. But, now what?

That’s right; now what? Just being interviewed on radio or TV or having an article published about your business will often drive new business for you. Today’s newspaper or magazine is tomorrow’s recycling, but that doesn’t mean that the life of your article is over – far from it, as a matter of fact. It is so important to get in front of people who will buy your services. Don’t just assume that everyone saw the media coverage. You need to tell them. Think about what you can do to create more buyers by letting people (buyers) know about the story on TV, radio, online, or in newspapers or magazines.

That piece still has lots of promotional juice left in it if you know how to squeeze it out. According to Marketing Coach Carol Naff, there are many things you can do with your publicity. Obviously, the rest of the world moved on to the next TV or radio story and edition of whatever periodical has published your piece or review. Use this opportunity to drive traffic to your services.

Tell the world about your media coverage by posting your piece on your website. For video, use You Tube to publish it and post a link on your website. For articles, either post a PDF of the article, or a link to the publisher’s website (assuming it is on their website), or you can post the original copy you submitted along with a mention of when and where it was published.

Email signature. Add a link in your email signature to automatically inform everyone about your publicity. Drive traffic to your website.

Frame it. That’s right; make a nice clean copy of your print coverage on archival paper. Lay it out nicely to fit on a single page, and frame it like a photo. Hang it proudly in your office, home, or reception area. Then your visitors who missed your piece when it was published can see what it looked like. They will be just as impressed (if not more so) than the readers who stumbled over your article in the first place.

Copy it. You can use the layout you created to frame your article or the PDF you made for your website to make copies. Include the banner of the paper or magazine, along with the date, so it is obvious when and where your piece originally appeared in print. Be sure to add your contact information as well, because you never know who might end up with a copy (and they might want to contact you). Use both sides of an 8.5×11″ sheet of paper if needed and make it look nice.

Use the copies in your press kit (which is now growing with the addition of your published pieces). Now that a third-party recognizes your expertise, it is proof that your business deserves recognition.

Mail copies of your article to your clients with a short note and a special offer. For example, you might write: Did you see my review in Sunday’s paper? I’m celebrating my fame with a special two-for-one offer (coupon enclosed).

Copies will come in handy for selling more services, too. Include a copy with your proposal for speaking to demonstrate your expertise. Show copies at meetings to indicate your expertise status.

You might also use it to get back in touch with prospects that haven’t committed to buying your services. Just send the copy with a business card and a short note that says something like: Hi Prospect, Did you happen to see this article in the Business section of the Times on Saturday? I know you are interested in [whatever you wrote about], and thought you might like to see this. I’ll be in touch soon! Best regards, Your Name.

Write and submit articles for publication in other media. Yes, absolutely, once your business is noted in one publication, others might be interested in reprinting it. Be sure to mention the publicity when you distribute an article about your services to online article banks, ezines, and information sites for reprinting. Or submit it to the newsletters of your trade associations or networking organizations. Very often, they are looking for content, and since your business has the endorsement of the publication that published it the first time, it might look mighty good to others.

Send it out as a press release. At the very worst, nothing will happen, but other media could pick it up to use as a filler piece. And there is always the possibility that an editor might be looking for an expert with your background and may call you for an interview. Your local newspaper looks for community members to highlight in the news. Be certain to submit photos and news releases to them.

So whatever you do, don’t just let your published article fade away. Use it again and again to get the most from your work. You’ll raise your credibility and visibility in the eyes of your clients, prospects, and the world. And you’ll have something to remind yourself of how good you can be when you put your mind to it. Visit my blog at solobizmarketing.com for more ideas to market your business and yourself in a career search.

An exciting and informative workshop by Marcia Reece and Carol Naff provides all the secrets of getting into the media. Yes, all types of media including radio and TV and print media including newspapers and magazines. This info-packed seminar will include the essential elements of writing headlines and powerful media releases. We will reveal how to explain your business in exciting sound bites and marketing plans with examples, ideas, plus lot more. Wednesday, November 19, 12 Noon – 4:00 p.m. at May Library, 1471 S. Parker Road, Denver. Register here with this link.

Marketing Networking: Be consistent in attendance at your perfect groups to find your future clients

Carol Naff Marketing Consultant

This is the golden nugget of networking. If you take the advice offered in the other 17 networking tips and don’t heed this one, you will do more than you need to do.

Always remember to consistently attend networking events to reap the benefits of the group. Choose two or three groups where you want to get involved.  Nothing happens if you don’t show up. As a matter of fact, nothing happens if you don’t follow-up.

Choose your niche and find them. What networking events do they attend? Then become involved and active in that special networking event or organization. Choose only a few groups where your peeps are attending. If you don’t have time to follow-up with the people you meet, then you are attending too many events.

And make sure to affect others profoundly. Listen for what’s special or unique about a person and take a moment to point it out. You’ll affect them positively with very little effort on your part. But do remember to be authentic.

New people are at every meeting. Develop those relationships with people who are there regularly and start relationships with the new people. The up side is that getting out there and meeting new people gets easier with each one you attend. It actually becomes quite enjoyable to connect with others and you will start to look forward to each one. It will enrich not only your professional life, but your personal life as well. As my client, Anne Randolph, said, “Networking is now fun and so much more effective when I apply the techniques Carol taught me. I’m getting more clients and I’m not ‘selling’.”  See Anne here

You can learn how to make the most of every networking event if you use these tips. These powerful tips raise your level of success and assure productive use of your time in building business partners through networking.

Strategy: Don’t be afraid to volunteer in helping to organize an event. Get involved and give as much as you can. The experience will give you a lot of insight into how you can help other businesses. It will be a win-win situation. At the same time, build relationships.

So take a deep breath, open your heart, and go out there and start connecting. You’ll be glad you did!  Know your niche and whom you want to meet. Learn more networking strategies at Carolnaff.me. When it comes to networking, choose only a few places to network. Never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

More business building tips at solobizmarketing.com.

 

Marketing Networking: Your marketing won’t work without referral partners

Your marketing won’t work without referral partners. Choose them wisely. Know your niche and identify your best clients.

Marketing Coach Carol Naff

Referral Partners

Why spend years figuring out where to network, what to say, and how to get tons of referrals without wasting tons of time, when you can take the short cut to success using these strategies? Don’t be disappointed again.

Implement awesome tips from Mariner Company

When networking, you aren’t just looking for clients. You also strategically are looking for referral and power partners. Networking to find one new client might put just one deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be acupuncturists or massage therapists. Just recently I met with a realtor, mortgage broker, interior designer, organizer, and home preservation specialists. What a fabulous group to refer to each other as they support each other.

Your networking will pay off abundantly knowing and communicating with the right business connections to enhance your success in building your client list.

Strategy: Ask for introductions to everyone compatible with your business goals. Know your niche and whom you want to meet. Learn more networking strategies at Carolnaff.me. When it comes to business, never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

Networking marketing: The most consistent opportunity for marketing your business

Marketing networking email signature

Connect with a great email signature

Promote something, extend an invitation, or make an offer. You are missing a great opportunity when you are not using your email signature as a marketing tool. It is important to include a call to action. A well-designed email signature will make a huge impression with current and future clients and stand out among other messages in an inbox.

Use it to continue the relationship in your networking. Your email signature should be dynamic and informative when you follow-up with people you meet at networking events. Tell them who you are and what you do. Make it easy for them to contact you. Include a number of ways for readers to contact you. It is very important to always include your phone number so they don’t need to hunt around for it. It is also a great way to drive traffic to your websites and blogs.

Then include any events, special offers, or new services and products with links on how to take advantage of them. Use professional email signatures to increase social media followers and add advanced personalizing features that render even on smart phones and web mailboxes nicely.

Help them remember you by following up and creating a relationship.  When it comes to business, never miss a chance to market your business to each and every person you contact. More business building tips at solobizmarketing.com.

Marketing networking: Use no-cost Internet marketing strategies to build your brand

Marketing Coach Carol Naff

It all starts with you. Write to Build Your Brand and Share your Knowledge

Start by writing an article. Choose a topic to communicate your brand with content that is valuable. What are your areas of expertise? How do you want to be known? Let your authentic image show.

It isn’t enough to build your brand if you only write for your blog or your enewsletter. You can optimize your writing and use no-cost marketing strategies to repurpose those articles. Use them to spread the word to enhance your presence in the marketplace. Repurpose everything you write to spread the word far and wide. These are some ideas of where to maximize your writing:

  • post them on your blog
  • post it on websites like ezinearticles.com.
  • send the article to your network in your enewsletter with links to the article and your website
  • post them on LinkedIn, Pinterest, Facebook, and Twitter and again, include links to your website and blog
  • mention your article when networking and offer to send it to them
  • use your article as a handout when speaking or offer to send it to them

Write it once and use it to build your brand. Spread the word to attract an audience and drive traffic to your business.  People need to see your material constantly to keep a memory of you fresh in their minds. You will create high visibility with these written reminders so your audience won’t forget the value of your content and how beneficial it is to them. Articles I wrote for 9News about Career Searches are posted on MarinerCo.com to benefit job seekers.

Marketing Networking: Follow up with everyone

Marketing: Follow up with people

Marketing Coach Carol Naff

Spread the word around the globe

Even though you will meet many people who are not good prospects for your business, this doesn’t mean you shouldn’t follow-up with them.

Each person probably knows 250 other people who might be in need of your services. Remember, every person knows at least 50 other people, who know another 50 people, who know another 50 people…etc.

Get your name out there and let other people spread your message. And you do the same for them. Help each other drive traffic to events and websites.

Kathie Seedroff posted this comment on FB when she read this blog: “I was especially reminded of how important your advice (below) is when I received two consults this month. One was with a woman I worked with back in 2006 and another with a new client who said she’s been reading my “Feng Shui Fridays” for four years since she met me at a networking event.

“Follow Carol’s advice even if it takes four years for people to eventually use the benefits you provide: “The good news is that eventually the benefits you provide will someday be a priority. Something in your potential client’s life will change. Or they will refer someone to you who would benefit from your services. If you haven’t kept in contact with them and followed up, they’ll find someone else to help them reach their goals. When you have called, cared, followed up, and if you’ve let this system work its magic, you’ll be the one waiting in the wings to work with them.”

Thanks, Carol.
Kathie Seedroff, http://www.simplifiedinteriors.com
Author “Hey! It’s Feng Shui Friday” and blogger of “Feng Shui Fridays”

Register for my enewsletter, Business Building Tips at MarinerCo.com