The Most Expensive Strategies

The biggest difference between what you have now and your vision of what you want to have happen is time AND the right strategies. Of course, there are some really dumb ideas that don’t manage to take off and become successful. But generally, what stops you is time and an individualized plan with the strategies/tactics that work. Think about all those great ideas that were lost because they didn’t result in success.

Most expensive strategy

Recently, John Assaraf said that the most expensive strategy for building your business is doing it yourself. It will take that much more time to accomplish your goals. You’ll make the same mistakes that have been made by many, many other business owners. It costs you lost revenue when you don’t work with someone who can guide you to find the right strategies for your business. It all may be lost to time.

There’s no shortage of opportunities including a favorable time for dramatic growth. Never blame anything or anyone. Look at what you are doing and think bigger to achieve your vision.

Of course, first, you’ll have to find a way to identify those opportunities. Next, you’ll need to develop a strategic plan to exploit them. And then there’s the ongoing task of managing your new program to reach your new goals.

It’s a real challenge. No doubt about it. Imagine being able to shorten that list of things to do and reach your goal more quickly. Yes, Mariner Company is accepting new clients and rewards referrals.

According to the SBA, it often takes business owners three years to start up a business and get it to a point where it’s producing income. Imagine taking the shortcuts and knowing exactly what tactics will produce those big results. Imagine learning what to eliminate. Those are the wasters of time, money, and energy that produce little or no results.

Strategy: So get motivated for a fresh start, a new beginning, and a whole new reinvention of your life to change the results and gain success.

“Be a Leader. Give the other person a fine reputation to live up to.” Dale Carnegie

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Marketing with a Vision in a Job Search

Carol Naff, Marketing Coach

Create the magic in your job search and marketing

Marketing to attract more clients as a business owner is very similar to hunting for a new career position. In both cases, you need to come in #1 as their choice.

Every business owner needs to identify a niche. That is the audience for your marketing. If you have unlimited energy, time, and money, you can market to everyone. We would need to have lots of marketing messages. When you are searching for your next opportunity in your job search, identify what you want. That is your niche and drives your search.

Visualize

Think about activities you enjoy doing when you choose your path to pursue.

To turn your job search goals into reality, plan backwards. Visualize yourself one year from now. Your daily actions must be guided by your vision. Learn to be proactive and identify your best strategies. When we let everyone else decide how we spend our time, we miss the important things. The important things are often those activities that impact our bottom line or impact our job search. Your job search coach can help you identify your best activities and shorten your search time.

What would you like to accomplish or be able to say about your life one year from now?

Visualize yourself one year from today. Complete this sentence:

Wow, this year has been great because I…

When you know exactly what you want, it is much easier to find it.

Rewards Motivate Action

Anderson's chalk drawing at age 5

Be Bold and Courageous

Many of my clients choose rewards for motivation to accomplish success in securing each new client, meeting with current and prospective clients, completing work for a client or even a personal objective. Choose small, frequent rewards for each objective. It could be a small reward for making a certain number of phone calls, for instance. Or a reward could be to postpone lunch until you’ve completed your objective.

Think about Ivan Pavlov’s (1849-1936) description on how animals (and humans) can be trained to respond in a certain way to a particular stimulus. His work paved the way for a new and objective method of studying animal and human behavior. Use a rewards system to condition yourself to react and just accomplish the most important things. Don’t use your critical thinking skills to postpone behavior. Use rewards to motivate your behavior.

Think big about what you really want. Then reward yourself along the way to that goal and reward your proactive behavior. While it is necessary to keep your eyes on your accomplishments, it is not enough to just keep your eye on the carrot of making a certain amount of money or recruiting a specific number of clients. You need to reward yourself as you reach certain milestones. First, as an example, decide what your marketing tactics and strategies are to recruit new clients? Break them down into bite-sized pieces that can be accomplished each week. Track your accomplishments. Know how many people you need to talk to in order to recruit each client. If you do not accomplish what you set out to do, then you cannot reward yourself.

Next, choose your own very special reward. Your rewards could be a walk in the park, a game of tennis, an upgrade to your website, a golf lesson, a night out at the movies, a concert, a special purchase such as flowers or shoes, a favorite art work, lunch out with a friend, a trip, or a special consultation. You get the idea…. It could even be to delegate certain parts of your work – telephone calls, cleaning, or getting organized with your own organizer. Choose something just for you.

These rewards will help you take the steps to achieving your annual goals. You won’t need to wait for the deferred reward of income dollars each month. Rewards are the most important part of your self-esteem support system. By rewarding and reinforcing yourself for at least 21 days, you will be able to dramatically increase your success. The success and enjoyment that result from modifying your own behavior then become the greatest motivators of all.

So, use immediate rewards and increase your activity slowly and surely. You deserve the success you want!