Marketing Networking: Your marketing won’t work without referral partners

Posted on March 27, 2014 by Carol Naff

Your marketing won’t work without referral partners. Choose them wisely. Know your niche and identify your best clients.

Referral Partners

Why spend years figuring out where to network, what to say, and how to get tons of referrals without wasting tons of time, when you can take the short cut to success using these strategies? Don’t be disappointed again.

Implement awesome tips from Mariner Company

When networking, you aren’t just looking for clients. You also strategically are looking for referral and power partners. Networking to find one new client might put just one deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be acupuncturists or massage therapists. Just recently I met with a realtor, mortgage broker, interior designer, organizer, and home preservation specialists. What a fabulous group to refer to each other as they support each other.

Your networking will pay off abundantly knowing and communicating with the right business connections to enhance your success in building your client list.

Strategy: Ask for introductions to everyone compatible with your business goals. Know your niche and whom you want to meet. Learn more networking strategies at Carolnaff.me. When it comes to business, never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

Marketing Networking: Content marketing works like a charm

Posted on March 22, 2014 by Carol Naff

Build relationships and stay in touch with everyone

Consistently publish an enewsletter to stay in touch with your network. Writing an enewsletter is an easy way to regularly keep in contact, stay in touch, and build relationships with clients and people you meet at networking events. This is an inexpensive and effective way to become slightly famous. The people on your list will remember you and you will remember their names since you track your opens. You will see their names when you monitor your successes.

This networking strategy is only successful when you inform, entertain, and compel clients to act without actually telling them to take steps. Make sure you are giving valuable information to help your audience. What is your expertise? What do your ideal clients want to know? My newest client met me in 2008 and we consistently stayed in touch through my enewsletter. By sending an enewsletter, she was able to find me after all these years. I am able to give enough business building tips to be recognized as an expert.

Make your enewsletter valuable. Then include a call to action, mention a bargain, offer a discount, or include an invitation to an event.

Constant Contact is an excellent resource offering many benefits. As a certified Constant Contact Business Partner, I’m able to help you set up your account and shorten your learning curve to get your enewsletter out quickly. Register at Constant Contact. As always, your first 60 days are free and it will give you time to actually see positive results in your client response.

Strategy: Help everyone you meet remember you by following up with an enewsletter and creating a relationship. When it comes to business, never miss a chance to market your business to each and every person you contact. Then be sure to include your ideas in a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact. Just send an email or call me at 303.337.4394 to take advantage of this offer.

Eleven signs your small business social media strategy isn’t working

Posted on March 8, 2014 by Carol Naff

When Social Digital Media isn’t working to drive traffic to your website

Today, business owners are busier than ever trying to run their companies while handling marketing and sales, too. An important part of marketing today is social media. For many business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult.

So how do you know if what you’re doing is really hitting the mark? Here are 11 signs that your small business strategy isn’t working. If you’re doing…

Networking marketing: The most consistent opportunity for marketing your business

Posted on February 24, 2014 by Carol Naff

Connect with a great email signature

Promote something, extend an invitation, or make an offer. You are missing a great opportunity when you are not using your email signature as a marketing tool. It is important to include a call to action. A well-designed email signature will make a huge impression with current and future clients and stand out among other messages in an inbox.

Use it to continue the relationship in your networking. Your email signature should be dynamic and informative when you follow-up with people you meet at networking events. Tell them who you are and what you do. Make it easy for them to contact you. Include a number of ways for readers to contact you. It is very important to always include your phone number so they don’t need to hunt around for it. It is also a great way to drive traffic to your websites and blogs.

Then include any events, special offers, or new services and products with links on how to take advantage of them. Use professional email signatures to increase social media followers and add advanced personalizing features that render even on smart phones and web mailboxes nicely.

Help them remember you by following up and creating a relationship. When it comes to business, never miss a chance to market your business to each and every person you contact. More business building tips at solobizmarketing.com.

Pinterest is very important for your brand

Posted on January 28, 2014 by Carol Naff

SoloBusiness Marketing

When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important to not overlook this image sharing social network.

Pinterest users have proven that they trust… (read more) If you’d like more information and help with your Pinterest strategies, contact me.

)

View original post

Marketing networking: Use no-cost Internet marketing strategies to build your brand

Posted on January 28, 2014 by Carol Naff

It all starts with you. Write to Build Your Brand and Share your Knowledge

Start by writing an article. Choose a topic to communicate your brand with content that is valuable. What are your areas of expertise? How do you want to be known? Let your authentic image show.

It isn’t enough to build your brand if you only write for your blog or your enewsletter. You can optimize your writing and use no-cost marketing strategies to repurpose those articles. Use them to spread the word to enhance your presence in the marketplace. Repurpose everything you write to spread the word far and wide. These are some ideas of where to maximize your writing:

post them on your blog
post it on websites like ezinearticles.com.
send the article to your network in your enewsletter with links to the article and your website
post them on LinkedIn, Pinterest, Facebook, and Twitter and again, include links to your website and blog
mention your article when networking and offer to send it to them
use your article as a handout when speaking or offer to send it to them

Write it once and use it to build your brand. Spread the word to attract an audience and drive traffic to your business. People need to see your material constantly to keep a memory of you fresh in their minds. You will create high visibility with these written reminders so your audience won’t forget the value of your content and how beneficial it is to them. Articles I wrote for 9News about Career Searches are posted on MarinerCo.com to benefit job seekers.

Marketing Networking: Follow up with everyone

Posted on January 7, 2014 by Carol Naff

Marketing: Follow up with people

Spread the word around the globe

Even though you will meet many people who are not good prospects for your business, this doesn’t mean you shouldn’t follow-up with them.

Each person probably knows 250 other people who might be in need of your services. Remember, every person knows at least 50 other people, who know another 50 people, who know another 50 people…etc.

Get your name out there and let other people spread your message. And you do the same for them. Help each other drive traffic to events and websites.

Kathie Seedroff posted this comment on FB when she read this blog: “I was especially reminded of how important your advice (below) is when I received two consults this month. One was with a woman I worked with back in 2006 and another with a new client who said she’s been reading my “Feng Shui Fridays” for four years since she met me at a networking event.

“Follow Carol’s advice even if it takes four years for people to eventually use the benefits you provide: “The good news is that eventually the benefits you provide will someday be a priority. Something in your potential client’s life will change. Or they will refer someone to you who would benefit from your services. If you haven’t kept in contact with them and followed up, they’ll find someone else to help them reach their goals. When you have called, cared, followed up, and if you’ve let this system work its magic, you’ll be the one waiting in the wings to work with them.”

Thanks, Carol.
Kathie Seedroff, http://www.simplifiedinteriors.com
Author “Hey! It’s Feng Shui Friday” and blogger of “Feng Shui Fridays”

HAMPDEN HEIST Now On You Tube

Posted on December 18, 2013 by Carol Naff

Hampden Heist, the Abduction of a Denver Park, produced by KC Keefer, is now on YouTube

Invite them to something — anything

Posted on December 10, 2013 by Carol Naff

Golden Nugget for Networking

Identify people you would like to get to know better. Then, always invite them to something. Invite them to a class you are offering, another networking opportunity, or a chance to meet for coffee. (As a marketing consultant specializing in working with creatives, I’ll often invite creatives to Creative Connections Meetup.com/creative-connections).

This gives you another chance to stay in touch. Remember, it takes 7 to 12 touches for them to hire you. Keep moving the relationship forward.

The good news is that eventually the benefits you provide will someday be a priority. Something in your potential client’s life will change. Or they will refer someone to you who would benefit from your services. If you haven’t kept in contact with them and followed up, they’ll find someone else to help them reach their goals. When you have called, cared, followed up, and if you’ve let this system work its magic, you’ll be the one waiting in the wings to work with them.

These golden nuggets of networking tips will raise your level of success and assure productive use of your time in building business partners through networking.

Carol Naff, Marketing Coach

Marketing coaching, training for business owners

Marketing Networking: Content marketing works like a charm

Networking marketing: The most consistent opportunity for marketing your business

Pinterest is very important for your brand

Marketing Networking: Follow up with everyone

HAMPDEN HEIST Now On You Tube

Invite them to something — anything

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this: