Marketing: Network with ideal clients at events

Carol Naff, Marketing Coach

Networking bridge

Not every person you meet is a prospect but nearly every person you meet can be a valuable part of your network. While networking, connect with more than just your prospects. You are seeking referral partners, potential alliance partners, and perhaps even peers or colleagues that are potential partners on large projects. Try to meet business owners for referring to prospects that are not a good fit for you. Identify your niche and clearly describe them so people can refer to you. Carefully choose where you spend your time. If you are not getting referrals or clients from your networking, then it is time to identify your niche and where you can find them. Also, identify the people who would be strong alliances in your field and seek them out. Those are the people who will refer clients to you and possibly partner at events with you. The most valuable person in your network is not the person who buys from you; it is the person who refers to you.

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