7 Reasons Why Your Blog Post is Not Ready to Publish

Marketing Coach: Blog content

Blog for marketing

Wait, wait. Don’t click yet. Your blog post may not be ready for the world to see. A good check list is posted in this article at BizNik. Just a few of the ideas in the article:

  • Double check your links
  • Check on the size of your photos
  • Be sure to add an alt title to your image
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Social Media Tricks to Borrow from Coke and Dell

Social Media

Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media? PR Daily published an article on tips for business social media. Read it here PR Daily

Marketing Strategies: Tools to Beat the Rules

Everyone is on a quest in their lives to find just the right thing and reach their goals. They want to know the most informative facts on a variety of subjects, to stimulate their senses, to discover the secret to lasting happiness, to find a solution to a problem, to see exciting entertainment, to connect with others that share their same passion, and to seek out what drives their purpose in life. Can you find just the right thing for your business? Determine your needs in this business assessment at Marinerco.com. Find the right marketing strategies. People are on a quest to find YOU and how you can give them a solution to achieve their goals or solve their problems.

Marketing Coach Carol Naff discovered that these main factors will make or break your business:
·Quality of your product or service, and
·Marketing strategies that you use.

Marketing strategies and tactics have changed greatly within the last three decades. The standard rules of marketing can change extremely quickly – in fact, almost daily with new and rapidly expanding developments in technology. It is moving at a very rapid pace and controls the effectiveness of reaching a copious amount of people with your message. Modern marketing also involves a great deal of creativity and constant adaptation to beat the rules that were previously established and controlled the way marketing was done for the past couple of years. Your marketing coach is your partner to find just the right marketing strategies to reach your goals.

These clearly defined tactics will get started on the road to marketing success:

#1 – Marketing Goals
Establishing a solid list of marketing goals develops a concrete foundation to anchor your business success. Without having clearly defined marketing goals, there will be no growth due to a lack of direction. A business with no direction is dead in the water. Utilizing marketing goals is like using a road map. Make them smart goals. Once the direction is established, the destination will be reached provided that the journey stays on course and that everyone in the business is all going in the same direction. Goals must be defined in order to create a logical and effective plan of action. The right action will produce positive results and will ultimately lead to business success.

#2 – Time Systems
Timing is everything in marketing. Knowing when the time is right to launch a campaign can be crucial to the success of the product or service being offered. Also, it is important to manage the time that is spent daily on marketing strategies in relation to the time needed for product development and in serving the customer or client. Utilizing a system for time organization should always be a top priority in order to meet marketing goals, deadlines, and build integrity with the customers.

#3 – Niche
Defining the target market (or niche) is an essential element in marketing strategies and marketing campaigns. It is a total waste of time and money to try marketing to everyone. You must live in the reality that everyone is not interested in what you offer. Your niche is your target market not necessarily everyone you can serve. Narrow it down and focus on the people who want what you are producing. The human race is not made up of a bunch of clones where everyone has the same goals and wants and needs the same thing. So conduct your demographic research and find the right people who will reward you for your expertise, refer you to others, and also return as repeat customers. Once you find your niche, then you will have control of the flow of your business and meet your goals.

#4 – ZINGER ELEVATOR SPEECH
So…what do you do? “Duh, I help people get out of debt.” (Huh…?) Come on people…make it a little more interesting like this: “I’m a Financial Power Consultant and I teach people how to totally control their money flow!” If you are not excited about what you do, then how do you expect others to be excited and intrigued enough to learn more about your services? DON’T BORE THEM. Make it sound exciting, make it sound like it will be fun and easy for them to accomplish it, and most of all, be original and different on how other people in your industry offer the same services. You have to show them that YOU have the solution they’re looking for. So grab their attention with an original and exciting elevator speech that will capture their interest and keep them hooked.

These are just four of the foundational tools that you can use to become better at marketing strategies. There are many more; especially marketing strategies that apply with the new technology becoming available every day. By learning more about how to effectively use these tools, you will be able to expand your business for greater success with your goals. Mariner Company can show you how to use these tools in the most effective way to grow your business. Visit our website at: marinerco.com and call Marketing Coach Carol Naff at 303-337-4394.

You can use the tools to beat the rules! A successful business future is in your control. Take action today!

Write your 25 best accomplishments

What will you do to change your outcomes to what you want? When you continue doing the same stuff, you will have the same results.

Do you know what and how to change to make this year different? Did your 2011 achievements match your vision for your life and business? Did your values impact your year?

Write down your 25 best accomplishments for the past year.

This simple exercise is extremely powerful. Time goes by so quickly that we forget to celebrate the good things that happen. It is so easy to focus on what we didn’t get done rather than what we accomplished. First, find a quiet spot where you will be undisturbed. Then write down 25 accomplishments that you achieved in 2011.

Then, taking each one in turn, read them out loud. After the last one, IMMEDIATELY make a list of 10 goals for the New Year. After truly acknowledging all the amazing things you did in 2011, you’ll feel incredibly powerful and set even higher goals!

Then as the year progresses, continue to keep track of your accomplishments. Each and every day, write down three achievements for that day. It could be as simple as went to the gym or signed a new client. This is very different from a ‘to do’ list. At the end of each day, reflect on your successes.

Strategy: Learn how to change your business structures and systems to realize your dreams in 2012.

“Marketing is not a function in a company; it is the entire being of a company.” Steven Levitt

Trends Analysis by Thomas Frey

We are in for a very exciting year ahead. It’s a year where many competing trends will collide, and through those collisions we will see new pathways emerge.

At the same time, many new trends are forming, some with enough steam to form entirely new movements, others that will run their course and splinter into other emerging ways of doing business.

The “new normal” is quickly becoming the “nothing normal,” and our daily routines, …read more at  ColoradoBiz magazine