Hampden Heist, the Abduction of a Denver Park, produced by KC Keefer, is now on YouTube

Marketing: Make a good impression

Be happy to meet everyone

First impressions are worth a thousand words. Your impression determines how you are perceived as a successful business professional. It also determines if someone will build a relationship with you.

Be intentional about what you are communicating non-verbally. Pay particular attention to dressing professionally and acting that way, too.  Practice self-awareness and monitor your body language and facial expressions. That’s where the mirror comes into play. Positive facial expressions and body language are contagious and attractive. Avoid crossing your arms, frowning, scowling, and using other negative facial expressions. Recently, I toured the Denver Art Museum. It was quite obvious which kids were not enjoying themselves by the scowl on their faces. Make sure you are projecting the right image.

Maintain an open posture and upbeat expression. Watch your body positioning and never close the circle. This means, always keep an open spot for others to join your conversation. If you are speaking to just one person, stand in front of them at an angle so there is a space to welcome someone else into your conversation.

Marketing: Network your way to success

When you meet just one potential alliance partner at an event, you hit the jackpot. A great networking event is Creative Connections on MeetUp. We meet on the first Friday of every month at the Innovation Pavilion in Centennial, CO. If you are in a creative industry, please come and meet other creatives. Network your way to success. Here’s another tip:

Enjoy networking

Set a goal for the event
It is so much easier to just hang out with people you know. However, the more connections you make, the more potential opportunities you have to develop future business transactions. When you set a goal of how many business owners you want to meet, you have an incentive to circulate and meet as many people as possible. Remember this is not a time for selling. This is an opportunity to plant some seeds and learn how you can help people you encounter. It is a time to offer to help introduce them to someone they want to meet or send them a helpful article.

Marketing: Positive Strategies to Network Your Way to Success

Let's Network

Let’s Network

Networking is one of the best strategies for meeting future clients, prospects, alliance partners, and new friends. Marketing Coach Carol Naff uses the most effective and up-to-date networking techniques to help you reach your marketing goals.

It is well-known that many people do not like to network. Many people think it is a waste of time because they are not achieving the results they want. Therefore, it is important to learn the most effective techniques of networking so mutual relationships are created to benefit both sides in growing and prospering in business.

As Carol’s client, Anne Randolph, said, “Networking is now fun and so much more effective when I apply the techniques Carol taught me.” You can learn how to make the most of every networking event if you use these tips. These powerful tips will raise your level of success and assure productive use of your time in building business partners through networking. A new tip will be published each week here on my blog and will be sent in Carol’s Business Building Tips enews. Register at Marinerco.com to receive the enews.

Learn the difference between networking and selling

Networking is not sales. Networking is meeting people to develop relationships that may lead to future clients, alliance partners, or new friends. Sales tactics come in when you’ve established a need for your services or products. A networking event is never a place for sales. As a matter of fact, people are going to avoid you if you sell at a networking event. When someone expresses an interest, offer to send them an article or set an appointment to meet with them. An exception to selling at events is where businesses have booths and are selling products and services. The participants came there to learn about the products and services being offered. If you have a booth, be sure to collect names and contact information so you can follow-up with them. Remember it takes 7-12 touches to make a sale. These are not networking events; they are trade shows.

Strategy: Send a quick enewsletter to people you meet to stay in touch. Constant Contact is very reliable and a good resource. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template to get started quickly. Use this link to get started at Constant Contact.

Easy steps to getting your articles read

Revise and Proofread Your Articles

Marketing Coach Carol Naff

Gutting your articles

Searching for information should not resemble panning for gold. Your readers don’t want to wade through verbose sections of text to find the golden nuggets of information and won’t when more information is readily available.

Stop wasting your efforts with the won’t audiences! After all, what’s the point in writing articles if your articles aren’t read? Get readers engaged… read more

When writing articles, be sure to use them for multiple purposes. Post them online at various websites including ezinearticles.com, your social media sites, and most importantly, send them to your clients and prospective clients so they can read your articles, too. This will continue to build your reputation as an expert. Start sending a quick enewsletter to the people you meet to stay in touch. Constant Contact is very reliable and a good resource. They are offering a 30% discount until the end of June. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template and get started quickly.

Marketing Coach: Eliminate forgettable content in your blog

Marketing Coach Carol Naff

Be memorable

Take notice of what you remember and what sticks. Walt Disney didn’t just create another amusement park. He created an experience. What books stand out in your mind and you didn’t want the end to come? Watership Down was one of those books. Just recently I attended Creative Connections and someone told me that he hadn’t seen my enews around recently. That it is terrific. Hmm, just what I needed for motivation to get back in the swing with regular contributions. My intent in my blogs, carolnaff.me and solobizmarketing.com, and my enews is to help professionals. I hope it is memorable. Register at MarinerCo.com for your free copy.

Mark Hermann in Content marketing, Motivation, Standing out wrote sage advice on how to become memorable. In his blog, boostblogtraffic.com, he gives several (as a matter of fact, many) useful tips on becoming memorable. Become original and authentic. Create your own voice and art. Read the full article on Content marketing, Motivation, Standing out

In Mark’s studio, a framed poster on his desk fuels his imagination and speaks directly to this question. It’s from acclaimed filmmaker, Jim Jarmusch.

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

Then, take action. Nothing will happen until you take just one step forward. Keep writing your blogs, articles, enewsletters, tweets, and/or FB posts. You’d be surprised at who is following you and just waiting for the perfect time to buy your service.

16 Ways to Use Pinterest for PR

Marketing Coach using Pinterest

Marketing with PR and Pinterest

The most popular social media site is getting pooh-poohed by many marketing experts. What they don’t know is how to use it for PR. These images and photos on Pinterest drive traffic to your website. Are your photos conveying your brand? Are they exciting, colorful, interesting, pertinent, relevant, repined, or dull, sedate, boring, and ignored?

Read this article and implement just one or two ideas each day for marketing and pr. PR Daily

Marketing Coach: Make time to build relationships

Marketing Coach, Carol Naff

Plant seeds for growing relationships

Adopt a mindset that building relationships is part of your job and development. Is this a mind shift that you need to make? Do you eliminate your marketing activities when you get too busy?

No matter what you do, building relationships should be part of your development planning and marketing strategies. Anywhere from 5-10% of your work week should be dedicated to building relationships. If you are growing your business and want more clients, then 50% or more of your time should be used to network and cultivate the seeds of alliances. If you’re too busy and heads down in your work or always spending every day in your office, it’s time to take a different view. Now is the time to do the activities that result in more clients. It is just like the person who is hunting for a job. Often they spend all their time at their computer sending resumes that don’t result in the desired outcome. Then blame the economy and everything else for their failure. Seek the help you need to become successful. We would all be millionaires if we could learn it at a seminar or from reading a book.

Set realistic goals and make sure that you make the calls to reach them. Then track your results. If you need to reach more people to realize your income goals, then make sure that you increase your goals and get out there regularly.

Social Media Tricks to Borrow from Coke and Dell

Social Media

Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media? PR Daily published an article on tips for business social media. Read it here PR Daily

Are people snoring?


I have a recurring nightmare that goes like this: I am in a room giving a presentation. I feel passionately about the topic, and I know that I’ve put together a great presentation. But as the presentation moves along, I start losing control over the group. I notice that a few people aren’t listening to me. They are having their own …” read more at 100 Things Every Presenter Should Know by Susan Weinschenk, Ph.D.