Adopt a mindset that building relationships is part of your job and development. Is this a mind shift that you need to make? Do you eliminate your marketing activities when you get too busy?
No matter what you do, building relationships should be part of your development planning and marketing strategies. Anywhere from 5-10% of your work week should be dedicated to building relationships. If you are growing your business and want more clients, then 50% or more of your time should be used to network and cultivate the seeds of alliances. If you’re too busy and heads down in your work or always spending every day in your office, it’s time to take a different view. Now is the time to do the activities that result in more clients. It is just like the person who is hunting for a job. Often they spend all their time at their computer sending resumes that don’t result in the desired outcome. Then blame the economy and everything else for their failure. Seek the help you need to become successful. We would all be millionaires if we could learn it at a seminar or from reading a book.
Set realistic goals and make sure that you make the calls to reach them. Then track your results. If you need to reach more people to realize your income goals, then make sure that you increase your goals and get out there regularly.