9 Things Every Consultant Should Know

Shelly Palmer posted a very interesting article with tips on how to be successful as a consultant. Shelly served with me on the Board for the National Academy of Television Arts and Science. He posts every day on how to succeed in a connected world. Follow him @Shelly Palmer

Shelly wrote: “After you “take the package” and leave big corporate, you get to choose what’s next. You can go after another corporate gig, go work for a start-up or a smaller company, retire (heaven forbid) or start consulting. I’ve been asked out for coffee or drinks countless times this past year by newly minted consultants seeking advice. Here are my answers to the most-asked questions about how to set up and sustain your new consulting read more

Shelly Palmer

Marketing: Know your referral partners

Referral Partners

When networking, you aren’t just looking for clients. You also are strategically looking for referral and power partners. Networking to find one new client might put a deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be massage therapists or  acupuncturists. Your networking will pay off by knowing and communicating with the right business connections to enhance your success in building your client list. Just recently I counted the number of clients I have because of Creative Connections. Great referrals are handed out there every month because of collaboration.

Strategy: Ask for introductions to everyone compatible with your business structure. Visit Marinerco.com

Become the Person You Were Meant To Be. Unlock the Secrets to Your True Potential

Let's Network“You must be having a hard time.”

“This must be really hard for you !!!” I didn’t realize what a solid reputation I have while attending events to network and introduce people to other people. It wasn’t until I went to an event a number of years ago with laryngitis. That was when several people commented to me how hard that must be for me to not be able to talk. Really hard! That makes me realize how much work I do in the area of networking and speaking when I am introduced as the networking queen and a networking expert.

It really began while in leadership positions in various organizations. As a leader, I was expected to greet people who attended conventions, conferences, and meetings. Then it became quite natural to just pretend that I am the host of every event that I attend. Trying to help people meet others, I introduce as many people as I can to each other.

The book, The Real You, by Dr. Kevin Leman, helped me to discover some of my limiting beliefs. As the fourth born within four years in the middle in a family of six children, my natural tendency was to work hard to get noticed. Imagine how many times we were told to sit down and be quiet. So my belief was that it was good to be quiet. That was a limiting belief. It was my personality to want to talk and be active. It is a joy to know that I have a reputation of being a master networker and am rewarded for overcoming my belief that it is good to be quiet.

Identify your limiting beliefs that keep you from being the real you.

Action: Eliminate your limiting beliefs.

Strategy: Work with someone to help you identify your brand.

Google+ is launching Pinterest-style boards called Collections

“Recreating other sites’ features has historically gone very well… right?”

Google+ is trying something a bit different today with the announcement of Collections, a new feature that allows users to create boards of images, videos, and other content categorized around specific interests. The feature sounds a whole lot like Google’s take on a Pinterest board: it allows users to make multiple collections, fill them with images, and follow public collections that interest them.

Collections is currently listed as… Read More

The Most Expensive Strategy

strategic partnersThe biggest difference between what you have now and your vision of what you want to have happen is time and the right strategies. Of course, there are some really dumb ideas that don’t manage to take off and become successful. But generally, it is time and a plan that stops you. Think about all those experiences that were lost to time.

Recently, John Assaraf said that the most expensive strategy for building your business is doing it yourself. It will take that much more time to accomplish your goals. You’ll make the same mistakes that have been made by many, many of people. It costs you lost revenue when you don’t work with someone who can guide you to find the right strategies for your business. It all may be lost to time

There’s no shortage of opportunities including a favorable time for dramatic growth. Never blame anything or anyone. Look at what you are doing and think bigger to achieve your vision.

Of course, first you’ll have to find a way to identify those opportunities. Next, you’ll need to develop a strategic plan to exploit them. And then there’s the ongoing task of managing your new program to reach your new goals.

It’s a real challenge. No doubt about it. Imagine being able to shorten that list of things to do and reach your goal more quickly.

According to the SBA, it often takes business owners three years to start up a business and get it to a point where it’s producing income. Imagine taking the short cuts and knowing exactly what tactics will produce those big results. Imagine learning what to eliminate. Those are the wasters of time, money, and energy that produce little or no results.

Strategy: So get motivated for a fresh start, a new beginning, and a wholesale reinvention of your life to change the results. Hire your business/marketing coach who demonstrates great results for her clients. Request your free strategy session to learn what need to be done to be successful. carol.naff@marinerco.com

“Be a Leader. Give the other person a fine reputation to live up to.” Dale Carnegie

Rewards Motivate Action

Anderson's chalk drawing at age 5

Be Bold and Courageous

Many of my clients choose rewards for motivation to accomplish success in securing each new client, meeting with current and prospective clients, completing work for a client or even a personal objective. Choose small, frequent rewards for each objective. It could be a small reward for making a certain number of phone calls, for instance. Or a reward could be to postpone lunch until you’ve completed your objective.

Think about Ivan Pavlov’s (1849-1936) description on how animals (and humans) can be trained to respond in a certain way to a particular stimulus. His work paved the way for a new and objective method of studying animal and human behavior. Use a rewards system to condition yourself to react and just accomplish the most important things. Don’t use your critical thinking skills to postpone behavior. Use rewards to motivate your behavior.

Think big about what you really want. Then reward yourself along the way to that goal and reward your proactive behavior. While it is necessary to keep your eyes on your accomplishments, it is not enough to just keep your eye on the carrot of making a certain amount of money or recruiting a specific number of clients. You need to reward yourself as you reach certain milestones. First, as an example, decide what your marketing tactics and strategies are to recruit new clients? Break them down into bite-sized pieces that can be accomplished each week. Track your accomplishments. Know how many people you need to talk to in order to recruit each client. If you do not accomplish what you set out to do, then you cannot reward yourself.

Next, choose your own very special reward. Your rewards could be a walk in the park, a game of tennis, an upgrade to your website, a golf lesson, a night out at the movies, a concert, a special purchase such as flowers or shoes, a favorite art work, lunch out with a friend, a trip, or a special consultation. You get the idea…. It could even be to delegate certain parts of your work – telephone calls, cleaning, or getting organized with your own organizer. Choose something just for you.

These rewards will help you take the steps to achieving your annual goals. You won’t need to wait for the deferred reward of income dollars each month. Rewards are the most important part of your self-esteem support system. By rewarding and reinforcing yourself for at least 21 days, you will be able to dramatically increase your success. The success and enjoyment that result from modifying your own behavior then become the greatest motivators of all.

So, use immediate rewards and increase your activity slowly and surely. You deserve the success you want!

Interesting question from a follower. Hope my answer helps you, too

Great ideas for expanding your network whether you are marketing a book or a service.

marciaok

Marcia, I don’t know of anyone who has so successfully marketed a book even close to what you do with your books. What’s the best way to market a book I’ve already written and which is now on Amazon? Thanks for taking time to work with me.  Dawn Brenner

Hi Dawn:  As you know, as in almost everything, It’s All About Relationships.  Create relationships with top websites devoted to your topic. Locate the top 10-12 high-traffic and targeted websites that fit your topic. Make sure to also include websites and blogs of media you want to cover your work. Take time to read and research all you can learn on the websites. Make notes and start thinking of the best ways to build a strong relationship. Here’s a good list of action items to begin building the relationships:

1) submit a pertinent excerpt from your book that ties into their website, blog, or editorial content

View original post 364 more words

Secrets to building a referral endless source

From the on-the-street salesperson to the attorney, from the entrepreneur to the accountant, endless referrals are important. From the financial advisor to the architect, from the automotive sales professional to the real estate agent, endless referrals are crucial. From the home-based business owner to the insurance agent, and from the network marketer to the software consultant, endless referrals are the cornerstone of business.

Without being solidly based on endless referrals from our customers, clients, and everyday contacts, the fate of any business becomes a nerve-wracking mystery, dependent on the whims of current economic conditions and buying moods.
Bob Burg in his book, Endless Referrals, Network Your Everyday Contacts into Sales, wrote about how to build your network. Business owners: Enter my drawing for a chance to win a free copy of the book. All you need to do to enter the drawing is share this article on your business page on Face Book or forward this enewsletter to someone. Then let me know you did it.

Strategy: Build alliance partners and extremely happy clients so they will rave about you and your services. Imagine yourself at the hub and everyone you know are in bubbles attached to the center (YOU) with a string. Then, identify the people who gave you referrals. Is it 20%? It is believed that 20% of people will give you referrals, 60% don’t know how, and 20% will never give a referral. Learn how to teach that 60% how to give a referral to you. AND be the person who gives lots of referrals.

Contact me at Carol.Naff@MarinerCo.com. So whatever you do, don’t miss this opportunity for a free strategy session.

Experts warn: Act now or Cherry Creek Dam will fail in a big storm

Amazing to build anything in a flood zone.

Ditmer: Don’t mess with Denver parks

Mistrust in the current administration. Make changes now with the May elections.