Marketing: Make a good impression

Be happy to meet everyone

First impressions are worth a thousand words. Your impression determines how you are perceived as a successful business professional. It also determines if someone will build a relationship with you.

Be intentional about what you are communicating non-verbally. Pay particular attention to dressing professionally and acting that way, too.  Practice self-awareness and monitor your body language and facial expressions. That’s where the mirror comes into play. Positive facial expressions and body language are contagious and attractive. Avoid crossing your arms, frowning, scowling, and using other negative facial expressions. Recently, I toured the Denver Art Museum. It was quite obvious which kids were not enjoying themselves by the scowl on their faces. Make sure you are projecting the right image.

Maintain an open posture and upbeat expression. Watch your body positioning and never close the circle. This means, always keep an open spot for others to join your conversation. If you are speaking to just one person, stand in front of them at an angle so there is a space to welcome someone else into your conversation.

Marketing: Network your way to success

When you meet just one potential alliance partner at an event, you hit the jackpot. A great networking event is Creative Connections on MeetUp. We meet on the first Friday of every month at the Innovation Pavilion in Centennial, CO. If you are in a creative industry, please come and meet other creatives. Network your way to success. Here’s another tip:

Enjoy networking

Set a goal for the event
It is so much easier to just hang out with people you know. However, the more connections you make, the more potential opportunities you have to develop future business transactions. When you set a goal of how many business owners you want to meet, you have an incentive to circulate and meet as many people as possible. Remember this is not a time for selling. This is an opportunity to plant some seeds and learn how you can help people you encounter. It is a time to offer to help introduce them to someone they want to meet or send them a helpful article.

Easy steps to getting your articles read

Revise and Proofread Your Articles

Marketing Coach Carol Naff

Gutting your articles

Searching for information should not resemble panning for gold. Your readers don’t want to wade through verbose sections of text to find the golden nuggets of information and won’t when more information is readily available.

Stop wasting your efforts with the won’t audiences! After all, what’s the point in writing articles if your articles aren’t read? Get readers engaged… read more

When writing articles, be sure to use them for multiple purposes. Post them online at various websites including ezinearticles.com, your social media sites, and most importantly, send them to your clients and prospective clients so they can read your articles, too. This will continue to build your reputation as an expert. Start sending a quick enewsletter to the people you meet to stay in touch. Constant Contact is very reliable and a good resource. They are offering a 30% discount until the end of June. In addition, as a Constant Contact Certified Expert, I’ll help you set up your template and get started quickly.

Virtually climb Mount Everest

EverestMicrosoft is teaming up with GlacierWorks to launch Everest: Rivers of Ice, an interactive website that lets you explore the areas around the world’s tallest mountain. Built entirely in HTML5, Rivers of Ice contains gigapixel panoramas that capture life in the Himalayas, and depict the daunting task for mountaineers wishing to climb 29,000 feet. The site launches in honor of the 60th anniversary since Sir Edmund Hillary’s first successful summit, and the 50th anniversary of the first American to successfully summit Mount Everest. David Breashears, a mountaineer and filmmaker, who became the first American to reach the summit of Mount Everest twice, founded GlacierWorks as a nonprofit that’s designed to highlight the changes to the Himalayan glaciers. While there’s a debate whether they’re melting or not, Rivers of Ice includes comparative photography and high resolution imagery to let you make your own mind up about climate change.

Read the full story at The Verge.

Choose to be happy

Marketing Coach

Wildly exuberant people

Many people spend their lives waiting to be happy. You may say to yourself, “if only I had more money,” or “more time,” or you fill in the blank, then I would be happy. Well, here’s a secret: you can be happy right now. It’s not always easy, but you choose to be happy. In the vast majority of circumstances there’s no one who can stop you except  yourself.

The truth is, happiness doesn’t come from wealth, perfect looks, or even a perfect relationship. Happiness comes from within. This is why, if you truly want to be happy, you need to work on yourself, first.

Read the article published on HungryforChange.tv by Dr. Mercola here at 22 Habits of Happy People

16 Ways to Use Pinterest for PR

Marketing Coach using Pinterest

Marketing with PR and Pinterest

The most popular social media site is getting pooh-poohed by many marketing experts. What they don’t know is how to use it for PR. These images and photos on Pinterest drive traffic to your website. Are your photos conveying your brand? Are they exciting, colorful, interesting, pertinent, relevant, repined, or dull, sedate, boring, and ignored?

Read this article and implement just one or two ideas each day for marketing and pr. PR Daily

Social Media Tricks to Borrow from Coke and Dell

Social Media

Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media? PR Daily published an article on tips for business social media. Read it here PR Daily

Are people snoring?

HOW TO GRAB AND HOLD PEOPLE’S ATTENTION

I have a recurring nightmare that goes like this: I am in a room giving a presentation. I feel passionately about the topic, and I know that I’ve put together a great presentation. But as the presentation moves along, I start losing control over the group. I notice that a few people aren’t listening to me. They are having their own …” read more at 100 Things Every Presenter Should Know by Susan Weinschenk, Ph.D.

American joy

 

America the Beautiful
Appreciate America

Google Power Searches

Marketing Coach on Google searchesEveryone knows how to do a simple Google search, but do you know how to read pages in languages you’ve never studied or track down the location of a friend’s picture they took on vacation ages ago? Google wants to show you more tips on how to get the most .. read on  psst.. they are offering classes.