Marketing: Effectively demonstrate your ability as a strong resource

When you are networking, offer to send a report or article that is of interest to people you meet. As an expert, you need to be able to share information with people.

Marketing Coach Carol Naff

Bringing a world of information

Inquire about their ideal clients and offer to send them an introduction to a prospect. Think of ways to help them on the spot. Let them know right away if you know someone you think they might like to meet. Make introductions to potential new customers, referral partners, or resources when you identify a good match. Be sure to reconnect if you think of someone later that they might like to meet.

Give them a follow-up call within a few days to inquire how they are doing. This is a good time to ask if there is anything you can do to assist them. Demonstrate fabulous qualities of a productive networker and show outstanding professionalism.