Marketing to attract more clients as a business owner is very similar to hunting for a new career position. In both cases, you need to come in #1 as their choice.
Every business owner needs to identify a niche. That is the audience for your marketing. If you have unlimited energy, time, and money, you can market to everyone. We would need to have lots of marketing messages. When you are searching for your next opportunity in your job search, identify what you want. That is your niche and drives your search.
Think about activities you enjoy doing when you choose your path to pursue.
To turn your job search goals into reality, plan backwards. Visualize yourself one year from now. Your daily actions must be guided by your vision. Learn to be proactive and identify your best strategies. When we let everyone else decide how we spend our time, we miss the important things. The important things are often those activities that impact our bottom line or impact our job search. Your job search coach can help you identify your best activities and shorten your search time.
What would you like to accomplish or be able to say about your life one year from now?
Visualize yourself one year from today. Complete this sentence:
“Wow, this year has been great because I…”
When you know exactly what you want, it is much easier to find it.