Blog for marketing
Wait, wait. Don’t click yet. Your blog post may not be ready for the world to see. A good check list is posted in this article at BizNik. Just a few of the ideas in the article:
Social Media
Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media? PR Daily published an article on tips for business social media. Read it here PR Daily
HOW TO GRAB AND HOLD PEOPLE’S ATTENTION
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I have a recurring nightmare that goes like this: I am in a room giving a presentation. I feel passionately about the topic, and I know that I’ve put together a great presentation. But as the presentation moves along, I start losing control over the group. I notice that a few people aren’t listening to me. They are having their own …” read more at 100 Things Every Presenter Should Know by Susan Weinschenk, Ph.D.
Are you for real?
Exposure to nonstop negativity actually impairs brain function. Here’s how to defend yourself.
Do you hate it when people complain? It turns out there’s a good reason: Listening to too much complaining is bad for your brain in multiple ways, according to Trevor Blake, a serial entrepreneur and author of Three Simple Steps: A Map to Success in Business and Life. In the book, he describes how neuroscientists have learned to measure brain activity when faced with various stimuli, including a long gripe session. read more about the dangers and tips to avoid complainers.
Light up your job search using career services
Attack your job search from every angle. Strategy is important for a new position. You can’t control your search for the perfect position with a single approach. If your approach is to send out resume after resume, then you are missing out on accelerating your job search. Sending out resumes is just one strategy in a myriad of opportunities. Since you are competing with hundreds of applicants, you might not even find a position unless you are willing to get help.
You must identify and use a series of strategic steps in order to land that perfect position. The more innovative you are in your techniques, the better your chance of landing the right position. Take the job search assessment developed by Marketing Coach Carol Naff at marinerco.com/assessment.html to determine what tactics you need to land the job of your dreams.
You are in control of your destiny in finding your new job opportunities. You must get into the driver’s seat and accelerate your actions in your job search to propel you to your new position. You must use every strategy and tool at your disposal to find the hidden job market. It is essential that you check out career services to accelerate your search. Some tactics needed for your job search success are:
Do not waste your time on unproductive job searches. You need the latest techniques on how to polish your resume, sharpen your interview skills, and stand out from the crowd so you will get hired fast and keep missed paychecks to a minimum. You need highly successful strategies and tactics that are very competitive. If you’re looking for a job, you don’t have time to make costly mistakes. You need the edge for your job search.
Consistent application of new skills and strategies
+ accountability and support = SUCCESS
“After an extended job search for a position and usually coming in second, I finally called Carol Naff. In just a few months, she taught me how to sell myself, polish my print collateral, learn to effectively network, and develop appropriate follow-up techniques. There is nothing like learning to network from the ‘networking guru’ herself.” Diane Davis
Diane’s success is no surprise! It’s difficult to accomplish something big without career services training to accelerate the process. With the right tools, support, and guidance, you will be selected first among a jungle of applicants. You need to properly prepare for your interviews so that you will stand out from the crowd. You must learn how to develop your own individuality so you don’t sound the same as everyone else. Confidence, skill, and innovation will get you noticed. Don’t miss an opportunity just because you don’t know how to prepare to land your new job. You need to come in # 1 in the job search process. Coming in # 2 means you don’t get an offer for a new job. Those people who have the greatest success are the ones who tap into the positive energy of one-on-one career services training and support to give them the focused direction they needed.
In addition to refining your personal job search skills, you also need to know how to tap into the hidden job market to find the perfect job or career for your job opportunities. More than 75 percent of the available jobs are never advertised. These are in the hidden job market. There are many resources available to help you locate those latent job opportunities.
Call Marketing Coach Carol Naff at Mariner Company now to help you refine your job search skills and obtain the success you deserve to find new job opportunities. She can be reached at: 303-337-4394.
Everyone knows how to do a simple Google search, but do you know how to read pages in languages you’ve never studied or track down the location of a friend’s picture they took on vacation ages ago? Google wants to show you more tips on how to get the most .. read on psst.. they are offering classes.
Everyone is on a quest in their lives to find just the right thing and reach their goals. They want to know the most informative facts on a variety of subjects, to stimulate their senses, to discover the secret to lasting happiness, to find a solution to a problem, to see exciting entertainment, to connect with others that share their same passion, and to seek out what drives their purpose in life. Can you find just the right thing for your business? Determine your needs in this business assessment at Marinerco.com. Find the right marketing strategies. People are on a quest to find YOU and how you can give them a solution to achieve their goals or solve their problems.
Marketing Coach Carol Naff discovered that these main factors will make or break your business:
·Quality of your product or service, and
·Marketing strategies that you use.
Marketing strategies and tactics have changed greatly within the last three decades. The standard rules of marketing can change extremely quickly – in fact, almost daily with new and rapidly expanding developments in technology. It is moving at a very rapid pace and controls the effectiveness of reaching a copious amount of people with your message. Modern marketing also involves a great deal of creativity and constant adaptation to beat the rules that were previously established and controlled the way marketing was done for the past couple of years. Your marketing coach is your partner to find just the right marketing strategies to reach your goals.
These clearly defined tactics will get started on the road to marketing success:
#1 – Marketing Goals
Establishing a solid list of marketing goals develops a concrete foundation to anchor your business success. Without having clearly defined marketing goals, there will be no growth due to a lack of direction. A business with no direction is dead in the water. Utilizing marketing goals is like using a road map. Make them smart goals. Once the direction is established, the destination will be reached provided that the journey stays on course and that everyone in the business is all going in the same direction. Goals must be defined in order to create a logical and effective plan of action. The right action will produce positive results and will ultimately lead to business success.
#2 – Time Systems
Timing is everything in marketing. Knowing when the time is right to launch a campaign can be crucial to the success of the product or service being offered. Also, it is important to manage the time that is spent daily on marketing strategies in relation to the time needed for product development and in serving the customer or client. Utilizing a system for time organization should always be a top priority in order to meet marketing goals, deadlines, and build integrity with the customers.
#3 – Niche
Defining the target market (or niche) is an essential element in marketing strategies and marketing campaigns. It is a total waste of time and money to try marketing to everyone. You must live in the reality that everyone is not interested in what you offer. Your niche is your target market not necessarily everyone you can serve. Narrow it down and focus on the people who want what you are producing. The human race is not made up of a bunch of clones where everyone has the same goals and wants and needs the same thing. So conduct your demographic research and find the right people who will reward you for your expertise, refer you to others, and also return as repeat customers. Once you find your niche, then you will have control of the flow of your business and meet your goals.
#4 – ZINGER ELEVATOR SPEECH
So…what do you do? “Duh, I help people get out of debt.” (Huh…?) Come on people…make it a little more interesting like this: “I’m a Financial Power Consultant and I teach people how to totally control their money flow!” If you are not excited about what you do, then how do you expect others to be excited and intrigued enough to learn more about your services? DON’T BORE THEM. Make it sound exciting, make it sound like it will be fun and easy for them to accomplish it, and most of all, be original and different on how other people in your industry offer the same services. You have to show them that YOU have the solution they’re looking for. So grab their attention with an original and exciting elevator speech that will capture their interest and keep them hooked.
These are just four of the foundational tools that you can use to become better at marketing strategies. There are many more; especially marketing strategies that apply with the new technology becoming available every day. By learning more about how to effectively use these tools, you will be able to expand your business for greater success with your goals. Mariner Company can show you how to use these tools in the most effective way to grow your business. Visit our website at: marinerco.com and call Marketing Coach Carol Naff at 303-337-4394.
You can use the tools to beat the rules! A successful business future is in your control. Take action today!
Birds of a feather flock together. Many of these idioms are handed down from generation to generation are really good rules. Now, consider for a moment that you could apply this idiom to your business. According to Marketing Coach Carol Naff, you can use this wisdom in your business.
Birds of a feather
If it is true that birds of a feather flock together, then when you identify your target market or niche, you can easily know where your potential clients gather. Your niche helps you identify your marketing strategies for your ideal clients. Marketing is about creating relationships. With unlimited money, time, and energy, you can market to everyone.
Chances are that you can’t market to everybody but you can serve everybody. Choose a small target market. Then when people outside your target come into your life, you can still serve everybody. By knowing whom you want to meet, you can then identify where to find them. Identify your Niche. Reflect on your ideal clients or perhaps even just one special client. Your ideal client is the person most likely to buy from you, and whom you most want to serve. My ideal clients are identified on my website at SoloBizMarketing.com Your ideal clients:
Strategy: Identify whom you want to meet. It helps you describe your target market so everyone can easily identify a perfect referral for you. Then identify where to go to meet them. It means that, yes, you can provide services to everyone and at the same time, just market to a specific niche. Identify where your birds flock together.
Carol Naff, Marketing Coach 