The 30 Magic Marketing Words You Should Be Using

Carol Naff Creative Marketing Coach

Secret Trigger Words to   Elicit Responses

Savvy business owners, copywriters, and designers know how language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates  almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following 30 “magic marketing words” in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.

  1. You – Write as though you’re speaking to the customer and about the customer, not about yourself.
  2. Because – Give customers a reason why they need to take action.
  3. Free – “Because” we all like free things, right?
  4. Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
  5. Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
  6. Amazing – Customers will respond to something that is incredible.
  7. Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
  8. Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
  9. Act now – Motivate an immediate response with a limited-time offer.
  10. Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
  11. Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
  12. New – Your product or service is the cutting edge in your industry.
  13. Save – The most powerful word to showcase monetary savings, or even time savings.
  14. Proven – Remind customers that your product, service or business is tried-and-true.
  15. Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
  16. Powerful – Let customers know that your business, product or service is robust.
  17. Real results/guaranteed results – Your customers want results, after all.
  18. Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
  19. The – This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
  20. Instant –Instant access or downloads are more appealing than waiting.
  21. How to – Start off with a solution so customers read the rest of your copy.
  22. Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
  23. Premium – Premium helps denote high quality.
  24. Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
  25. More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
  26. Bargain – Because customers want a great deal, remember?
  27. No obligation – Create a win-win situation for your customers.
  28. 100% money-back guarantee – Again, no risk.
  29. Huge – A large discount or outstanding offer is difficult to resist.
  30. Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.

The key to success is to combine these words into phrases that trigger buying behavior. For example: “Get real results instantly – 100% money-back guarantee – act now!” Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates. Vertical Response published these ideas.

Marketing with a Vision in a Job Search

Carol Naff, Marketing Coach

Create the magic in your job search and marketing

Marketing to attract more clients as a business owner is very similar to hunting for a new career position. In both cases, you need to come in #1 as their choice.

Every business owner needs to identify a niche. That is the audience for your marketing. If you have unlimited energy, time, and money, you can market to everyone. We would need to have lots of marketing messages. When you are searching for your next opportunity in your job search, identify what you want. That is your niche and drives your search.

Visualize

Think about activities you enjoy doing when you choose your path to pursue.

To turn your job search goals into reality, plan backwards. Visualize yourself one year from now. Your daily actions must be guided by your vision. Learn to be proactive and identify your best strategies. When we let everyone else decide how we spend our time, we miss the important things. The important things are often those activities that impact our bottom line or impact our job search. Your job search coach can help you identify your best activities and shorten your search time.

What would you like to accomplish or be able to say about your life one year from now?

Visualize yourself one year from today. Complete this sentence:

Wow, this year has been great because I…

When you know exactly what you want, it is much easier to find it.

Marketing: Let Freedom Ring

Hudson GardensAs I think about the celebration of Independence Day, I compare it to being an entrepreneur. I think of freedom, self-determination, pursuit of happiness, independence, risk, self-sufficiency, self-reliance, control, and creativity.

I never felt freer than when I no longer had an employer. When they call it full-time employment, they really mean it. It is full time and consumes you. As an entrepreneur if I don’t like my boss, I can decide to make some changes in myself. Believe me, I’ve had some great bosses and those that missed the mark. If I had never had great supervisors, I would think that perhaps it was my fault. NOT, some people were never meant to be in charge. I really do have control over my current boss with the help of the energy in the universe. If I wish to play tennis in the morning and work later, I can. I can choose to take a walk, go out for lunch, volunteer at a school, and just plain have fun with some people I know. I have the freedom to decide how to spend my time.

As an entrepreneur, I better choose activities that will bring business in the door. I like to think of it this way: “If you are self-employed and you are not talking to people, you are unemployed.” My best advice: Identify your best strategies and eliminate or postpone the activities that won’t serve building your business.

We are not guaranteed happiness. We are guaranteed the opportunity for the pursuit of happiness. How do you like to celebrate your freedom?

Powerful Women Reflecting Power

Powerful Women Reflected in Taylor’s Lens

These powerful women reflect the power in the universe. When we surround ourselves with powerful people and learn how to be proactive, we can share our power with everyone. I love reflecting the beauty and greatness all around me with courage and love. I want to see the greatness in everyone and help them find their passion. Thank you, @Taylor Boone Photography, for capturing this power and reflecting it in your lens. I’m so honored to be in this collage. 

For every action, there is a reaction. When we let others decide how to spend our time, we are reacting to everyone else and everything. We lose our power. We need to learn how to be proactive and create our own success. Every person is unique and has something to offer. When you find your passion and love what you do, the universe reacts and reflects this passion. You will feel confident and powerful in your actions. Always find the positive in everything. Often people cry, ‘woe is me’ and forget to find the rainbow after the rain.

Create your joyful life of meaning and purpose. Always focus on the positive and powerful, confident actions. The universe will reflect your greatness. My mission for Mariner Company is to chart a course for action. I hope to help every business find their ideal clients and lots of them. Every one of you has the power to find your success. Thank you, Taylor, for capturing this power in our brands.

Public Access — How Has Technology Affected Your Life?

In the spirit of the great social melting pot that was public-access television, Engadget is embarking on its own journey into community storytelling.

Most of you know that in the decade of the 90s, I worked at Denver Community Television, public access television in Denver, Colorado. What an interesting time to meet and support the diverse people who produced the television programs for our three channels on cable. Now this same idea is being offered by Engadget for you to write about the experience of living in the 21st century.

Engadget wrote: Public Access gives you the tools and the platform to publish your opinions, thoughts and experiences alongside those of Engadget’s editors and tech’s brightest minds.

Over the coming months, we’ll be prompting you, our readers, and a series of high-profile humans to write about the experience of living in the 21st century. We’ll give you access to the same tools we use to publish on Engadget and send you a weekly email to give you inspiration (e.g., an ode to your first PC or an essay on the time technology failed you most). All you have to do to  read more

Engadget is the definitive guide to this connected life.

Technology isn’t all about bits and processors. It’s the car with no driver, human organs printed in a lab and leisurely flights into space. It’s the future and we’re here to tell you all about it.

Since 2004, Engadget has exhaustively covered cutting edge devices and the technology that powers them. As we enter our second decade, we’re looking beyond the gadgets themselves to explore how they impact our lives.

9 Things Every Consultant Should Know

Shelly Palmer posted a very interesting article with tips on how to be successful as a consultant. Shelly served with me on the Board for the National Academy of Television Arts and Science. He posts every day on how to succeed in a connected world. Follow him @Shelly Palmer

Shelly wrote: “After you “take the package” and leave big corporate, you get to choose what’s next. You can go after another corporate gig, go work for a start-up or a smaller company, retire (heaven forbid) or start consulting. I’ve been asked out for coffee or drinks countless times this past year by newly minted consultants seeking advice. Here are my answers to the most-asked questions about how to set up and sustain your new consulting read more

Shelly Palmer

Marketing: Know your referral partners

Referral Partners

When networking, you aren’t just looking for clients. You also are strategically looking for referral and power partners. Networking to find one new client might put a deposit in the bank, but searching for one new referral or power partner might mean 100 check deposits in the bank. Where would you rather focus your efforts?

Power partners will also present repeat opportunities to serve each other. It definitely is beneficial to develop power partners to grow your business.

When someone offers you the opportunity to help, be specific about the professions and industries that are great partners for you. Think about professions and industries that share your same or adjacent target markets. For example, great power partners for a chiropractor might be massage therapists or  acupuncturists. Your networking will pay off by knowing and communicating with the right business connections to enhance your success in building your client list. Just recently I counted the number of clients I have because of Creative Connections. Great referrals are handed out there every month because of collaboration.

Strategy: Ask for introductions to everyone compatible with your business structure. Visit Marinerco.com

Interesting question from a follower. Hope my answer helps you, too

Great ideas for expanding your network whether you are marketing a book or a service.

marciaok

Marcia, I don’t know of anyone who has so successfully marketed a book even close to what you do with your books. What’s the best way to market a book I’ve already written and which is now on Amazon? Thanks for taking time to work with me.  Dawn Brenner

Hi Dawn:  As you know, as in almost everything, It’s All About Relationships.  Create relationships with top websites devoted to your topic. Locate the top 10-12 high-traffic and targeted websites that fit your topic. Make sure to also include websites and blogs of media you want to cover your work. Take time to read and research all you can learn on the websites. Make notes and start thinking of the best ways to build a strong relationship. Here’s a good list of action items to begin building the relationships:

1) submit a pertinent excerpt from your book that ties into their website, blog, or editorial content

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Secrets to building a referral endless source

From the on-the-street salesperson to the attorney, from the entrepreneur to the accountant, endless referrals are important. From the financial advisor to the architect, from the automotive sales professional to the real estate agent, endless referrals are crucial. From the home-based business owner to the insurance agent, and from the network marketer to the software consultant, endless referrals are the cornerstone of business.

Without being solidly based on endless referrals from our customers, clients, and everyday contacts, the fate of any business becomes a nerve-wracking mystery, dependent on the whims of current economic conditions and buying moods.
Bob Burg in his book, Endless Referrals, Network Your Everyday Contacts into Sales, wrote about how to build your network. Business owners: Enter my drawing for a chance to win a free copy of the book. All you need to do to enter the drawing is share this article on your business page on Face Book or forward this enewsletter to someone. Then let me know you did it.

Strategy: Build alliance partners and extremely happy clients so they will rave about you and your services. Imagine yourself at the hub and everyone you know are in bubbles attached to the center (YOU) with a string. Then, identify the people who gave you referrals. Is it 20%? It is believed that 20% of people will give you referrals, 60% don’t know how, and 20% will never give a referral. Learn how to teach that 60% how to give a referral to you. AND be the person who gives lots of referrals.

Contact me at Carol.Naff@MarinerCo.com. So whatever you do, don’t miss this opportunity for a free strategy session.

Experts warn: Act now or Cherry Creek Dam will fail in a big storm

Amazing to build anything in a flood zone.