Marketing: Scattershot messages

When you don’t present a consistent message, this is called scattershot messaging. You are sending mixed messages. You are not clear about the service you offer nor the ideal client you want to reach. Don’t get caught in this trap in your marketing. It will carry over into your networking and make you ineffective.

Marketing coach Carol Naff

Avoid the trap of scattershot messages

How in the world can someone refer a potential client to you or be able to communicate the services you offer without a consistent message?

The company information on your website needs to match your elevator pitch, match your ad messages, match your business social media, and match your collateral. If you have six different versions of a company descriptor floating around, you’re wasting valuable opportunities to make your message memorable. You need to develop your brand and stick with it. Here again, clarity means everything.

Find the resources to develop a consistent message. What if you put on 10 different parts of a costume for Halloween? Would anyone know who you were portraying? They wouldn’t know how to guess who you were. The same thing applies to your niche and your business messages. Avoid scattershot messaging and eliminate that trap. Your marketing coach can help you be consistent.

Speak so the Power of Persuasion Is On Your Side and Your Business Grows

Sally Bonkrude

Guest blog by Sally Bonkrude, PositiveInnerChange. How would you like to grow your business by positioning yourself as an expert in your field? The best way to do this, is to get your message out to the world. And the best way to get your message out is by public speaking. Today, we have service groups where you can speak, and tons of meet-up and networking groups who want speakers. Public speaking is an important marketing tool for your business and there is no reason not to use it.

To position yourself as an expert by speaking, you not only have to know your stuff, but you have to be able to deliver your message in a way that draws people in and persuades them to take action.

Here are some beginning pointers….

  • Enjoy being “you” when speaking! Let go of trying to hide your imperfections. Let go of any need to impress, inspire or to be special. Being you is perfect enough!
  • Begin with a smile, soften, breathe and know that you are being of service to your audience through your message.
  • Send compassion out to your audience and in to yourself…we all need it.
  • Let your passion out and shine.
  • Don’t hold too tightly to following your notes or planned presentation, instead trust your intuition and go with that.
  • Always, listen to your audience before, during, and after your presentation.

During your presentation, pay attention to your audience’s body language. If they are bored, adjust your presentation. You might try asking questions or go for more interaction. Relax and be open to what needs to happen in the moment.

Sally Bonkrude is a professional speaker and also works with speakers to create and deliver a message that sells. As a psychotherapist, Sally also helps performers to overcome anxiety and step onto the stage with confidence. To connect with her go to: SallyBSpeaks.com/blog and positiveinnerchange.com