Eleven signs your small business social media strategy isn’t working

marketing coach carol naff

When Social Digital Media isn’t working to drive traffic to your website

Today, business owners are busier than ever trying to run their companies while handling marketing and sales, too. An important part of marketing today is social media. For many business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult.

So how do you know if what you’re doing is really hitting the mark? Here are 11 signs that your small business strategy isn’t working. If you’re doing…

Read more here at Miami Herald
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Marketing Coach: Eliminate forgettable content in your blog

Marketing Coach Carol Naff

Be memorable

Take notice of what you remember and what sticks. Walt Disney didn’t just create another amusement park. He created an experience. What books stand out in your mind and you didn’t want the end to come? Watership Down was one of those books. Just recently I attended Creative Connections and someone told me that he hadn’t seen my enews around recently. That it is terrific. Hmm, just what I needed for motivation to get back in the swing with regular contributions. My intent in my blogs, carolnaff.me and solobizmarketing.com, and my enews is to help professionals. I hope it is memorable. Register at MarinerCo.com for your free copy.

Mark Hermann in Content marketing, Motivation, Standing out wrote sage advice on how to become memorable. In his blog, boostblogtraffic.com, he gives several (as a matter of fact, many) useful tips on becoming memorable. Become original and authentic. Create your own voice and art. Read the full article on Content marketing, Motivation, Standing out

In Mark’s studio, a framed poster on his desk fuels his imagination and speaks directly to this question. It’s from acclaimed filmmaker, Jim Jarmusch.

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

Then, take action. Nothing will happen until you take just one step forward. Keep writing your blogs, articles, enewsletters, tweets, and/or FB posts. You’d be surprised at who is following you and just waiting for the perfect time to buy your service.

7 Reasons Why Your Blog Post is Not Ready to Publish

Marketing Coach: Blog content

Blog for marketing

Wait, wait. Don’t click yet. Your blog post may not be ready for the world to see. A good check list is posted in this article at BizNik. Just a few of the ideas in the article:

  • Double check your links
  • Check on the size of your photos
  • Be sure to add an alt title to your image

Social Media Tricks to Borrow from Coke and Dell

Social Media

Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media? PR Daily published an article on tips for business social media. Read it here PR Daily

To Use Business Social Media or NOT

This question is frequently asked by my clients and alliance partners. You notice that all the ‘big guys’ are using social media. Name just one major company that does not use Facebook, LinkedIn, or Twitter. Actually, we should call it ‘business social media.” Add the latest player on the Internet, Pinterest.

According to Jeffrey Gitomer, “Social Media is the new cold call.” In his latest book, Social Boom, Gitomer states, “Business social media is the best, least expensive, most direct way of communicating with your customers to be discovered in the last 100 years. By taking complete advantage of Facebook, LinkedIn, Twitter, and YouTube, you can promote and propel your business beyond the next level, beyond your competition, and beyond the economy. Now is not the time to go slow. Now is not the time to worry about a few negative comments from customers. Now is the time to capitalize on the opportunity … and become the market leader. Business social media will build your brand, your reputation, and your…

Business social media is valuable to:
1. Find clients and customers
2. Drive traffic to your website
3. Promote a sale
4. Hold a contest
5. Have a Web presence
6. Fill classes and seminars

This is the perfect way to have a web presence without a website. People can get to know you and your service. Yes, it does take time and expertise to set up all the options, but once it is in place, you can update most of it in an hour or so.

Strategy: Connect with me and then contact me to help you with your social media.
Facebook Business Page – facebook.com/#!/marinercompany
LinkedIn – linkedin.com/in/carolnaff
Pinterest –  pinterest.com/carolnaff

Pinterest scrapbooks and boards

“Pinterest is like getting a new magazine in the mail everyday.” The latest social-media craze is a virtual pin board or scrapbook to collect and organize your favorite images and ideas from around the Web. Read all about it at The Denver Post