Marketing: Show authenticity and genuine interest

Marketing Coach Carol Naff

Be Authentic and Develop Alliance Partners

Have you ever attended networking events and observed people who are just distributing and collecting business cards? They are the ones who are not developing relationships.

Marketing coaches believe that networking is not a numbers game of how many people you can meet. It is a search for those perfect people who will complement your marketing efforts by giving you referrals or perhaps becoming a client. While networking, be sure to focus on the other person. Your communication should be about them.  Once you establish a genuine interest in them and they feel comfortable with you, they will reciprocate and want to know more about you. You are on your way to creating an alliance and building partnerships.

Take the quiz on MarinerCo.com to learn what needs to happen in your business to be more successful.

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