You’ve done it. Your book was reviewed in the newspaper. Your story was told in the media. Congratulations! Now what?

That’s right; now what? Today’s newspaper or magazine is tomorrow’s recycling, but that doesn’t mean the life of your review is over — far from it, as a matter of fact.

That piece written about your book, a top 10 list, book review, article, or “think” piece (like an editorial or letter to the editor), still has lots of promotional juice left in it if you know how to squeeze it out.

According to marketing coach Carol Naff, here are just a few things you can do with your published works. Obviously, the rest of the world moved on to the next edition of whatever periodical has published your piece. Use this opportunity to drive traffic to buy more books or bring in more potential clients.

• Tell the world about your published status by posting your piece on your website. You can either post a PDF of the article, or a link to the publisher’s website (assuming it is on their website), or you can post the original copy you submitted along with a mention of when and where it was published.
• Email signature. Add a link in your email signature to automatically inform everyone about your review. Use it to drive traffic to your website.
• Frame it. That’s right; make a nice clean copy on archival paper. Lay it out nicely to fit on a single page, and frame it like a photo. Hang it proudly in your office, home, or reception area. Then your visitors who missed your piece when it was published can see what it looked like. They might be just as impressed (if not more so) than the readers who stumbled over your article or review in the first place.

See additional tips to keep your publicity in the sun on solobizmarketing.com