Choose to be happy

Marketing Coach

Wildly exuberant people

Many people spend their lives waiting to be happy. You may say to yourself, “if only I had more money,” or “more time,” or you fill in the blank, then I would be happy. Well, here’s a secret: you can be happy right now. It’s not always easy, but you choose to be happy. In the vast majority of circumstances there’s no one who can stop you except  yourself.

The truth is, happiness doesn’t come from wealth, perfect looks, or even a perfect relationship. Happiness comes from within. This is why, if you truly want to be happy, you need to work on yourself, first.

Read the article published on HungryforChange.tv by Dr. Mercola here at 22 Habits of Happy People

Marketing Coach: Eliminate forgettable content in your blog

Marketing Coach Carol Naff

Be memorable

Take notice of what you remember and what sticks. Walt Disney didn’t just create another amusement park. He created an experience. What books stand out in your mind and you didn’t want the end to come? Watership Down was one of those books. Just recently I attended Creative Connections and someone told me that he hadn’t seen my enews around recently. That it is terrific. Hmm, just what I needed for motivation to get back in the swing with regular contributions. My intent in my blogs, carolnaff.me and solobizmarketing.com, and my enews is to help professionals. I hope it is memorable. Register at MarinerCo.com for your free copy.

Mark Hermann in Content marketing, Motivation, Standing out wrote sage advice on how to become memorable. In his blog, boostblogtraffic.com, he gives several (as a matter of fact, many) useful tips on becoming memorable. Become original and authentic. Create your own voice and art. Read the full article on Content marketing, Motivation, Standing out

In Mark’s studio, a framed poster on his desk fuels his imagination and speaks directly to this question. It’s from acclaimed filmmaker, Jim Jarmusch.

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

Then, take action. Nothing will happen until you take just one step forward. Keep writing your blogs, articles, enewsletters, tweets, and/or FB posts. You’d be surprised at who is following you and just waiting for the perfect time to buy your service.

16 Ways to Use Pinterest for PR

Marketing Coach using Pinterest

Marketing with PR and Pinterest

The most popular social media site is getting pooh-poohed by many marketing experts. What they don’t know is how to use it for PR. These images and photos on Pinterest drive traffic to your website. Are your photos conveying your brand? Are they exciting, colorful, interesting, pertinent, relevant, repined, or dull, sedate, boring, and ignored?

Read this article and implement just one or two ideas each day for marketing and pr. PR Daily

Marketing Coach: Make time to build relationships

Marketing Coach, Carol Naff

Plant seeds for growing relationships

Adopt a mindset that building relationships is part of your job and development. Is this a mind shift that you need to make? Do you eliminate your marketing activities when you get too busy?

No matter what you do, building relationships should be part of your development planning and marketing strategies. Anywhere from 5-10% of your work week should be dedicated to building relationships. If you are growing your business and want more clients, then 50% or more of your time should be used to network and cultivate the seeds of alliances. If you’re too busy and heads down in your work or always spending every day in your office, it’s time to take a different view. Now is the time to do the activities that result in more clients. It is just like the person who is hunting for a job. Often they spend all their time at their computer sending resumes that don’t result in the desired outcome. Then blame the economy and everything else for their failure. Seek the help you need to become successful. We would all be millionaires if we could learn it at a seminar or from reading a book.

Set realistic goals and make sure that you make the calls to reach them. Then track your results. If you need to reach more people to realize your income goals, then make sure that you increase your goals and get out there regularly.

7 Reasons Why Your Blog Post is Not Ready to Publish

Marketing Coach: Blog content

Blog for marketing

Wait, wait. Don’t click yet. Your blog post may not be ready for the world to see. A good check list is posted in this article at BizNik. Just a few of the ideas in the article:

  • Double check your links
  • Check on the size of your photos
  • Be sure to add an alt title to your image

Social Media Tricks to Borrow from Coke and Dell

Social Media

Why reinvent the wheel when you can just swipe a page or two from some of the top brands on social media? PR Daily published an article on tips for business social media. Read it here PR Daily

Are people snoring?

HOW TO GRAB AND HOLD PEOPLE’S ATTENTION

I have a recurring nightmare that goes like this: I am in a room giving a presentation. I feel passionately about the topic, and I know that I’ve put together a great presentation. But as the presentation moves along, I start losing control over the group. I notice that a few people aren’t listening to me. They are having their own …” read more at 100 Things Every Presenter Should Know by Susan Weinschenk, Ph.D.

Listening to Complainers Is Bad for Your Brain

Marketing Coach Carol Naff

Are you for real?

Exposure to nonstop negativity actually impairs brain function. Here’s how to defend yourself.

Do you hate it when people complain? It turns out there’s a good reason: Listening to too much complaining is bad for your brain in multiple ways, according to Trevor Blake, a serial entrepreneur and author of Three Simple Steps: A Map to Success in Business and Life. In the book, he describes how neuroscientists have learned to measure brain activity when faced with various stimuli, including a long gripe session. read more about the dangers and tips to avoid complainers.

Job Search: Strategic Alignment for New Job Opportunities

Mariner Company Marketing Coach

Light up your job search using career services

Attack your job search from every angle. Strategy is important for a new position. You can’t control your search for the perfect position with a single approach. If your approach is to send out resume after resume, then you are missing out on accelerating your job search. Sending out resumes is just one strategy in a myriad of opportunities. Since you are competing with hundreds of applicants, you might not even find a position unless you are willing to get help.

You must identify and use a series of strategic steps in order to land that perfect position. The more innovative you are in your techniques, the better your chance of landing the right position. Take the job search assessment developed by Marketing Coach Carol Naff at marinerco.com/assessment.html to determine what tactics you need to land the job of your dreams.

You are in control of your destiny in finding your new job opportunities. You must get into the driver’s seat and accelerate your actions in your job search to propel you to your new position. You must use every strategy and tool at your disposal to find the hidden job market. It is essential that you check out career services to accelerate your search. Some tactics needed for your job search success are:

  • Consistency in your efforts for new job opportunities,
  • Willingness to be creative as a job seeker,
  • Searching for hidden opportunities in the job market, and
  • Strategic planning to keep you organized and on track.

Do not waste your time on unproductive job searches. You need the latest techniques on how to polish your resume, sharpen your interview skills, and stand out from the crowd so you will get hired fast and keep missed paychecks to a minimum. You need highly successful strategies and tactics that are very competitive. If you’re looking for a job, you don’t have time to make costly mistakes. You need the edge for your job search.

Consistent application of new skills and strategies

+ accountability and support = SUCCESS

“After an extended job search for a position and usually coming in second, I finally called Carol Naff. In just a few months, she taught me how to sell myself, polish my print collateral, learn to effectively network, and develop appropriate follow-up techniques. There is nothing like learning to network from the ‘networking guru’ herself.” Diane Davis

Diane’s success is no surprise! It’s difficult to accomplish something big without career services training to accelerate the process. With the right tools, support, and guidance, you will be selected first among a jungle of applicants. You need to properly prepare for your interviews so that you will stand out from the crowd. You must learn how to develop your own individuality so you don’t sound the same as everyone else. Confidence, skill, and innovation will get you noticed. Don’t miss an opportunity just because you don’t know how to prepare to land your new job. You need to come in # 1 in the job search process. Coming in # 2 means you don’t get an offer for a new job. Those people who have the greatest success are the ones who tap into the positive energy of one-on-one career services training and support to give them the focused direction they needed.

In addition to refining your personal job search skills, you also need to know how to tap into the hidden job market to find the perfect job or career for your job opportunities. More than 75 percent of the available jobs are never advertised. These are in the hidden job market. There are many resources available to help you locate those latent job opportunities.

Call Marketing Coach Carol Naff at Mariner Company now to help you refine your job search skills and obtain the success you deserve to find new job opportunities. She can be reached at: 303-337-4394.